March 1, 2017

ENGAGED? TODAY IS NATIONAL WEDDING PLANNING DAY

Leading Wedding Brand The Knot Declares March 1st as the Official Start of Wedding Planning Season

NEW YORK, NY/ March 1, 2017 – The Knot, the leading wedding brand, has declared today, March 1, 2017, as National Wedding Planning Day, when hundreds of thousands of engaged couples from across the country look to The Knot to help them with every step of their wedding planning journey—from wedding inspiration and vendor connections to budgeting tools and the answers to all their burning questions. Marking the end of Proposal Season, from November to February when nearly 40% of couples get engaged, and when The Knot sees a spike in site traffic and new members, National Wedding Planning Day on March 1 is the official start of Wedding Planning Season.

“As the leading wedding planning resource that has helped nearly 25 million couples plan their weddings, we’re excited to declare National Wedding Planning Day and remind brides and grooms that The Knot is the go-to source for inspiration, ideas and advice, planning tools and connecting to local vendors,” said Kellie Gould, editor in chief of The Knot. “Whether on their mobile phones or at home on their computers, couples can plan their wedding anytime, anywhere with The Knot.”

In addition to providing couples with all the information and tools needed to plan their completely personalized nuptials, The Knot is giving brides and grooms who become members on March 1, 2017, exclusive offers to help customize every element of their wedding from Minted, Shutterfly and The Knot Shop. As the #1 platform for creating and hosting personalized wedding websites for couples to share important wedding day details, registry information and more, The Knot is also gifting anyone who creates a wedding website on March 1 with a free DIY Bridesmaid Proposal Kit from Brit+Co that includes all the essentials to ask your best friends to be bridesmaids.

According to The Knot experts, setting your budget, creating the guest list and searching for and booking your venue are the first wedding planning must-dos after getting engaged. Couples can start their wedding planning with The Knot Wedding Planner app, for iPhone and Android, that allows them to easily browse and connect with more than 300,000 local wedding vendors, book venue tours, manage personalized checklists and budgets, create a registry and custom wedding website, and more.

About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on TwitterPinterest and Instagram.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.