By: Tim Chi, CEO
May 30, 2024
2023 marked the beginning of an era of transformation in the wedding industry, as Gen Z reached peak marrying age and started to shake things up. As the most diverse generation in history, Gen Z has proven to be an advocate for sustainability and a force for positive change. At this pivotal time, our team at The Knot Worldwide reflected on our environmental, social and governance efforts and decided to take our commitment to the next level.
Today, we released our third annual Impact Report, unveiling new goals and measuring progress. A few highlights:
- We announced our plan to achieve net-zero emissions by 2050 in alignment with Science Based Targets Initiative (SBTi) and use 100% recycled paper for our stationery business by 2030. We recognize the impact our business and industry have on the environment and it’s our priority to lead with transparency, contributing to a more sustainable planet.
- Fellowship for Change—our year-long program providing career advancement opportunities for historically underserved wedding professionals—continued to be a hit. The program earned a 100% satisfaction rate from 2023 fellows.
- In 2023, we launched The Knot’s biggest (and first-ever integrated) marketing campaign featuring a diverse range of couples, weddings and vendors. Three vendors who use The Knot Vendor Marketplace starred in the ad and 48 were highlighted in the campaign overall.
- We released two video series advancing our Black Maternal Health Hub, created by our parenting brand The Bump in partnership with the National Medical Association.
- During our two-day Global Donate event, TKWW employees completed more than 1100 volunteer hours, serving 61 organizations in 43 cities across 8 countries.
It’s our responsibility to make a positive impact in every community where we operate, and we strive to ensure future generations have the right to celebrate the moments that make them.
Our purpose at The Knot Worldwide is to help everyone celebrate the moments that make us. A huge thank you to every TKWW team member who works hard to advance our Impact program—a moment that makes us uniquely TKWW. While there’s always more work to be done, our progress is worth celebrating.