Taking a Personal Problem and Creating a Global Solution

By Samantha Guzman, Sr. Marketing Designer & Neurodivergent@ TKWW ERG Chair

Two years ago, if someone had asked me about my career aspirations and sense of purpose, I would have struggled to provide a response. This was especially surprising for me, as I had always had clear ambitions since entering college—my passion for graphic design was unwavering. However, back then, I found myself in an unexpected and unfamiliar place, grappling with feelings of inadequacy and uncertainty. It was a time when I didn’t even recognize myself.

During this period, I was fighting an internal battle—mentally checked out, dealing with impostor syndrome, and managing high-functioning anxiety while living with an invisible disability. These challenges manifested in ways that I didn’t fully understand; my symptoms subtly affected my performance in a profession that thrives on attention to detail and creativity. I was that graphic designer who struggled with forgetfulness, missed deadlines, and often spaced out during crucial project meetings. For a long time, I accepted this as my normal.

The turning point came when my manager here at TKWW pointed out my ongoing performance issues despite my sincere efforts to improve. This was a wake-up call. I realized I had been avoiding facing these underlying challenges for too long. As I reflected on my experiences, I recalled instances from junior high where teachers noted my tendency to space out, as well as traits I considered typical for a kid, such as forgetfulness and procrastination. All these signs began to align, leading me to consider the possibility of ADHD.

Fortunately, I had a mentor who specialized in neurodiversity. Her encouragement to seek further understanding and support was invaluable, even though fear held me back from disclosing my struggles to my manager and the HR department. I soon recognized that bypassing these crucial conversations was my first mistake. Taking a brave step forward, I consulted my primary care doctor, who recommended a psychiatrist. After consultations and assessments, I was formally diagnosed with inattentive ADHD and generalized anxiety disorder. Instead of feeling defeated, I experienced a profound sense of relief; I finally had answers that illuminated my experiences.

Upon sharing my diagnosis with my manager, her supportive response gave me hope, but it was too late. Our next meeting was with an HR manager where I was being put on a performance improvement plan (PIP) due to my previous struggles. Faced with this new reality, I felt a renewed sense of urgency. Instead of viewing this as a setback, I saw it as an opportunity to rise to the challenge. With guidance from my psychiatrist and therapist, I embraced routines that would help me thrive while managing my ADHD and anxiety.

I adopted practical strategies, including breaking tasks into manageable segments using the Pomodoro technique, leveraging technology for meetings and projects, and, most importantly, allowing myself grace. With determination and an intentional approach, my performance improved significantly over the course of 30 days. The recognition I received from my manager and HR was a testimony to my hard work and commitment to personal growth. More than that, it was a validation of my value within the team—a reminder that I was not just a cog in the machine but a contributing member of a supportive environment.

As I continued to refine my strategies over the next year, I realized that these experiences could serve a greater purpose. When our CMO, Jenny Lewis, introduced the MIDP, I saw an opportunity to transform my personal journey into something that could benefit others — a global solution. I recognized that many colleagues might be quietly battling their own challenges, feeling isolated and ashamed, just as I once did.

In the early months of 2024, I leveraged my experiences to develop a proposal for a company-wide initiative designed to foster an inclusive environment for individuals navigating similar challenges. Embracing vulnerability and advocating for support not only empowers individuals but also strengthens our entire organization.

Additionally, another goal I was aiming to achieve was getting a promotion. Since uncovering my struggles, I had missed out on two raises and any opportunity for promotion. It was disheartening. However, rather than allowing that setback to define me, I continued to commit to rising above it. I was determined to work tirelessly to turn my situation around.

I am incredibly grateful for the support I received from two amazing individuals in my corner: Melissa Brody, my first manager in Creative Services, and Jen Lee, my current manager on The Bump. Their unwavering belief in my potential was instrumental in helping me find my footing. They worked diligently to create an environment that allowed me to thrive, turning challenges into opportunities for growth.

Between 2024 and now, I have put my heart and soul into becoming the best version of myself. By harnessing my design skills without restraint, I was able to revitalize The Bump’s brand identity, making it more dynamic and stunning each day. This creative freedom not only reignited my passion but also allowed me to flex my leadership capabilities as the founder and chair of our Neurodivergent@ ERG. In this role, I get to be my authentic self, finally removing the masks I’ve been wearing, while inspiring others to embrace their individuality and creating a safe space for all of us to learn and grow together.

Reflecting on the first few months of 2025, I am overwhelmed with pride at what I’ve accomplished. I had the privilege of speaking at our ENGAGE Conference in February, where I introduced our sixth Employee Resource Group (ERG), a legacy that I hope will endure as long as the company remains. An opportunity to share our mission with Raina, our new CEO, was particularly meaningful to me, as we connected on an emotional level about the goals we are pursuing together. One of the biggest highlights was launching our first-ever celebration of neurodiversity at TKWW, a milestone that truly highlights our commitment to inclusivity and understanding. And I am beyond excited to share that I finally received the promotion I have always aspired to achieve!

To anyone currently facing challenges, I encourage you to lean on your support system and remain steadfast in your pursuit of growth. Remember that setbacks can become stepping stones, and with determination and support, it is possible to achieve your dreams. 

Let my journey serve as a reminder: it is okay to seek support, to open up about our struggles, and to transform our challenges into actionable change for the greater good. We are all valuable contributors to our team, and our unique perspectives enrich the workplace. 

Let’s continue to lift each other up and create a supportive community where every voice matters.