At The Knot Worldwide, solving problems for couples has always been part of our DNA. With more than 25 million weddings planned through our platform, we know firsthand the logistical hurdles that can turn excitement into stress. That’s why we set out to reimagine the planning journey—drawing on decades of expertise and insights to make it more seamless.

Now, for the first time in the wedding industry, we’re leveraging AI to help couples find wedding professionals. With our new Make It Yours feature, couples can save their favorite images and let our technology do the work for them. In seconds, The Knot’s AI analyzes their inspiration and recommends trusted local vendors that match both their style and location. This cuts what used to take more than 20 hours of searching down to just moments.

Christine Brown, The Knot’s VP of Product, noted that the team built this new AI feature completely in-house. Instead, they trained it on “more than a million images right from The Knot,” making it a truly one-of-a-kind tool.

“This innovation goes a long way in deepening couple engagement and meeting them where they are,” says Pamela Solis, Director of Integrated Marketing at TKWW. “Bringing this campaign to life was only possible through collaboration across teams. Together, we shaped a fresh experience that acknowledges the overwhelm couples often feel at the start of planning and built a campaign designed to help them feel confident and excited about the journey ahead.”

Our teams partnered together across Marketing, Product, Insights and Engineering. This was truly a cross-collaborative effort. “One of the main factors of the success of for this launch was the close partnership between Integrated and Product Marketing teams being completely in sync every step of the way,” says Amrita Uttamchandani, part of our Integrated Marketing team. 

If there’s one thing that being in the wedding industry for over 25 years has given us, it’s data. And this data tells a story of what wedding planning once was and can power the story of where it’s going. “With this launch, we’re transforming the planning experience—combining the power of AI with our decades of wedding expertise and data. Our goal is to empower couples to bring their vision to life with trusted wedding pros by their side,” said Raina Moskowitz, CEO of The Knot Worldwide. 

“We see AI as a powerful force to support the planning journey,” Brown adds, “helping couples and vendors save time, while still keeping personalization and human touch at the heart of the wedding experience.”

We truly are raising the bar for the industry. “Showcasing our product through new creative approaches like the use of animation to demonstrate new features and strategic visual storytelling really helps highlight the product and its benefits,” says Melissa Brody, Associate Director, Consumer Creative.  

Congratulations to the team for innovating to bring our new AI-powered planning experience to life. 

With this launch, we debuted our new product hub with details about the new planning experience. You can also experience the magic for yourself by downloading The Knot Wedding Planner app for free on iOS.