Even amid ongoing economic uncertainty, weddings remain a non-negotiable life milestone. In 2025, $100 billion was spent on weddings within the U.S. alone, and the average spend, guest count, and vendor count continue to hold strong year-over-year, signaling a stable and committed market that continues to prioritize celebration. This craving for celebration and connection extends to Gen Z as well, who now represent 41% of the wedding market.
As we continue to innovate the wedding industry, making it easier for couples to plan and for our wedding professionals to get discovered and scale, we remain guided by our deep commitment to making a positive impact among the communities in which we serve. This is not only the right thing to do, but something that is increasingly important to our community.
In 2025, 90% of couples aimed for an authentic, highly-personalized wedding. This shift is being led by Gen Z, whose intentional and tech-forward approach is redefining the planning journey. In addition, about 30% of couples used secondhand decor or upcycled items last year, and more and more are avoiding one-time use products.
Last year also marked a pivotal step in our sustainability journey as we formally submitted our near-term targets to the Science Based Targets initiative (SBTi). With this, we have committed to reducing our Scope 1 and 2 emissions by 58.5% and our Scope 3 by 61.1% by 2033, and we are already making great progress. In 2025, we reduced our Scope 1 and 2 emissions by 18%, leading to a total reduction of 42% since 2023. By updating our business travel policies and supporting flexible commuting options, we have reduced our total Scope 3 footprint by 19% since 2023 (from 19.5 tons to 15.8 tons).
We also continue to support our global community of wedding professionals, meeting with nearly 6,000 pros at industry and WeddingPro events in 2025 to better understand their needs, provide education, and bring their perspectives directly back into our product development. The resulting product and service enhancements have further enabled our community to get discovered and we continue to focus on improving their experience.
To ensure we are operating at the highest level of integrity and impact, we also introduced a new set of Core Values to our global employees last year focused on better supporting our couples, wedding professionals, and one another.
Our commitment to impact is ongoing, and I am excited by the progress we continue to make as a global organization. I appreciate you being a part of this journey with us.