Effective date: January 28, 2026
This Privacy Policy describes the data protection practices of The Knot Worldwide Inc. (“TKWW,” “we,” “us,” or “our”). TKWW provides services to users throughout the world and is the data controller of your information. This Privacy Policy applies to all websites and mobile applications owned and operated by us or our affiliates under common ownership or control of TKWW that link to this Privacy Policy (“Affiliates”), and related online and offline services thereto (including our social media pages (collectively, the “Services”).
PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES.
This Privacy Policy contains the following sections:
- The Information We Collect
- How We Use Your Information
- Online Advertising and Analytics
- How We Disclose Your Information
- Notice About Use of Our Forums and Features
- Aggregate and De-Identified Information
- Your Choices and Rights
- Additional Information for California Residents
- Third Party Links and Features
- Children’s Privacy
- International Users
- How We Protect Your Information
- Retention of Your Information
- Changes to Our Privacy Policy
- TKWW Contact Information
A. THE INFORMATION WE COLLECT
We obtain information about you through the means discussed below when you use our Services. The information we collect and the purposes for which we use it will depend to some extent on the specific Services you use and how you interact with TKWW. The following section describes the categories of information about you that we collect, our purposes of use, and the sources of such information. Please note that to engage in the purposes noted below, we may use artificial intelligence and large language model technologies.
A.1. Contact and account registration information, e.g., name, email address, postal address, phone number, wireless device address, account username or screen name, and password
- Purposes of use
- Provide the Services
- Communicate with you
- Personalize your experience
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Other users who provide information about you in connection with their event or profile
- Consumer data resellers
- Public records databases
- Conferences and other events
- Our Affiliates
A.2. Demographic and statistical information, e.g., gender, interests, lifestyle information, and hobbies
- Purposes of use
- Communicate with you
- Provide the Services
- Personalize your experience
- Sources of personal information
- You
- Other users who provide information about you in connection with their event or profile
- Consumer data resellers
- Our Affiliates
- Social media networks, in accordance with your privacy preferences on such services
A.3. Financial and transactional information, e.g., shipping address, credit or debit card number, verification number, and expiration date, and information about your transactions and purchases with us
- Purposes of use
- Communicate with you
- Provide the Services
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Third-party payment processors who collect this information on our behalf and who also have an independent relationship with you
- Third party suppliers and sellers
A.4. User-generated content, e.g., photos, videos, audio, information about your events, any information you submit in public TKWW forums or message boards, reviews you leave for vendors, and feedback or testimonials you provide about our Services
- Purposes of use
- Provide the Services
- Communicate with you
- Personalize your experience
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Other users who provide information about you in connection with their event or profile
A.5. Customer service information, e.g., questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries or voice recordings of your interactions with customer care
- Purposes of use
- Communicate with you
- Provide the Services
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Our Affiliates
A.6. Communications with event vendors and partners, e.g., your in-Services messages and calls to vendors and advertising partners, and information surrounding those messages such as the date/time of the communication, the originating number, the recipient number, the duration of a call, and your location as determined by your area code
- Purpose of use
- Provide the Services
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- The event vendors with which you communicate
A.7. Research, survey, or sweepstakes information, e.g., if you participate in a survey or sweepstakes, we collect information needed for you to participate (such as contact information), and to fulfill your prize
- Purpose of use
- Communicate with you
- Provide the Services
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Survey or sweepstakes partners
- Researchers and analysts
A.8. Information about others, e.g., if you use a “tell-a-friend” tool (or similar feature) that allows you to send information to another person, or invite them to participate in an event, web site, registry or other property, or include their information within our products as part of your wedding planning experience (for example so they may receive save the date and RSVP notifications and wedding invitations) we will collect, at a minimum, the recipient’s email address; or, if you provide us with information about other people involved in your events (such as your fiancé, partner, or guests). In providing this information, you represent that you are authorized to provide it.
- Purpose of use
- Provide the Services
- Personalize your experience
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Other users (if you are the recipient of a communication)
- Our Affiliates
A.9. Device information and identifiers, e.g., IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers
- Purpose of use
- Provide the Services
- Personalize your experience
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Advertising providers
- Analytics providers
- Cookies and tracking technologies
A.10. Connection and usage data, e.g., information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, whether you open an email and your interaction with email content, access times, error logs, and other similar information
- Purpose of use
- Provide the Services
- Personalize your experience
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Advertising providers
- Analytics providers
- Cookies and tracking technologies
- Marketers
- Our Affiliates
A.11. Geolocation, e.g., city, state, country, and ZIP code associated with your IP address or derived through Wi-Fi triangulation; and, with your permission in accordance with your mobile device settings, and precise geolocation information from GPS-based functionality on your mobile devices.
- Purpose of use
- Provide the Services
- Personalize your experience
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Advertising providers
- Analytics providers
- Marketers
- Our Affiliates
A.12. Social media information, e.g., if you access the Services through a third-party connection or log-in, we may have access to information you provide to that social network such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, Wordpress, and Twitter)
- Purpose of use
- Provide the Services
- Communicate with you
- Personalize your experience
- Secure our Services and users
- Fraud prevention and legal purposes
- Sources of personal information
- You
- Social media networks, in accordance with your privacy preferences on such services
B. HOW WE USE YOUR INFORMATION
The following section provides additional information about the purposes and legal bases for collecting and using your information
B.1. Purpose: Communicate with you
- For Example
- Responding to your requests for information and providing you with more effective and efficient customer service and technical support
- Providing you with transactional updates and information about the Services (e.g., inform you about updates to our Services, information about your account, or information about ecommerce transactions that you conduct on the Services)
- In accordance with applicable legal requirements, contacting you by email, postal mail, phone, or SMS regarding TKWW and third-party products, services, surveys, promotions, special events and other subjects that we think may be of interest to you
- Legal Basis
- Our Legitimate Business Interests
- With Your Consent
B.2. Purpose: Provide the Services
- For Example
- Processing and fulfilling your transactions
- Assisting you in submitting or requesting a vendor quote
- Providing community features and posting your content, including any testimonials you provide
- Engaging in analysis, research, and reports to better understand how you use the Services, so we can improve them
- Administering entries into sweepstakes, contests, promotions, or surveys
- Sending communications that you have requested on your behalf, such as if you request to connect your profile with a family member or friend or send a tell-a-friend or vendor message
- Understanding and resolving app crashes and other issues being reported
- Legal Basis
- Performance of a contract – to provide the Services to you
- Our Legitimate Business Interests
B.3. Purpose: Personalize your experience
- For Example
- Customizing the advertising and content on the Services based on your activities and interests
- Creating and updating audience segments that can be used for targeted advertising and marketing on the Services, third party services and platforms, and mobile apps
- Creating profiles about you, including adding and combining information we obtain from third parties, which may be used for analytics, marketing, and advertising
- Sending you personalized newsletters, surveys, and information about products, services and promotions offered by us, our partners, and other organizations with which we work
- Legal Basis
- Our Legitimate Business Interests
- With Your Consent
B.4. Purpose: Secure our Services and users
- Purpose of Use
- Monitoring, preventing, and detecting fraud, such as through verifying your identity
- Combatting spam or other malware or security risks
- Monitoring, enforcing, and improving the security of our Services
- Legal Basis
- Our Legitimate Business Interests
- To Comply with Legal Obligations and Protect Our Legal Rights
B.5. Purpose: Fraud detection and prevention, defending our legal rights and compliance with the law
- Purpose of Use
- Complying with any applicable procedures, laws, and regulations where it is necessary for our legitimate interests or the legitimate interests of others
- Establishing, exercising, or defending our legal rights where it is necessary for our legitimate interests or the legitimate interests of others (e.g., to enforce compliance with our Terms of Use, Privacy Policies, or to protect our Services, users, or others)
- Legal Basis
- Our Legitimate Business Interests
- To Comply with Legal Obligations and Protect Our Legal Rights
Combined Information. For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.
C. ONLINE ADVERTISING AND ANALYTICS
C.1. Cookies
We use a variety of online tracking and analytics tools (e.g., cookies, pixel tags, and HTML5) to collect and analyze information as you use the Services. Among other things, these technologies allow us to offer you a more tailored experience in the future, by understanding and remembering your particular browsing and usage preferences.
We may also use third-party web analytics services (such as those of Google Analytics, Coremetrics, Mixpanel, and Segment) on our Services to collect and analyze information collected through these technologies to assist us in auditing, research, or reporting; fraud prevention; and providing certain features to you. The types of tracking and analytics tools we and our service providers use for these purposes are:
- “Cookies” are small data files stored on your computer or device to collect information about your use of the Services. Cookies may enable us to recognize you as the same user who used our Services in the past, and relate your use of the Services to other information we have about you. Cookies may also be used to enhance your experience on the Services (for example, by storing your username) and/or to collect general usage and aggregated statistical information. Most browsers can be set to detect cookies and give you an opportunity to reject them, but refusing cookies may, in some cases, limit your use of our Services or features. Please note that by blocking, disabling, or managing any or all cookies, you may not have access to certain features or offerings of the Services.
- A “pixel tag” (also known as a “clear GIF” or “web beacon”) is a tiny image – typically just one-pixel – that can be placed on a web page or in our electronic communications to you in order to help us measure the effectiveness of our content by, for example, counting the number of individuals who visit us online or verifying whether you’ve opened one of our emails or seen one of our web pages.
- “HTML5” (the language some websites, such as mobile websites, are coded in) may be used to store information on your computer or device about your usage of the Services so that we may improve and customize them for you.
C.2. Online Advertising Overview
The Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use. The ads may be based on various factors such as the content of the page you are visiting, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be based on your current activity or your activity over time and across other websites and online services and may be tailored to your interests.
Third parties, whose products or services are accessible or advertised via the Services, may also place cookies or other tracking technologies on your computer, mobile phone, or other device to collect information about you as discussed above. We also allow other third parties (e.g., ad networks and ad servers such as Google and others) to serve tailored ads to you on the Services, other sites, and in other applications, and to access their own cookies or other tracking technologies on your computer, mobile phone, or other device you use to access the Services. We sometimes provide our customer information (such as email addresses) to service providers, who may “match” this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs, in order to provide you with more relevant ads when you visit other websites and mobile applications.
If you are interested in more information about tailored browser advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Digital Advertising Alliance’s Consumer Opt-Out link or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ads Settings page. We do not control these opt-out links or whether any particular company chooses to participate in these opt-out programs. We are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms. Please note that these opt-outs apply per browser and per device, so you will have to opt out for each device—and each browser on each device—through which you access our Services.
Please note that if you exercise the opt out choices above, you will still see advertising when you use the Services, but it will not be tailored to you based on your online behavior over time.
C.3 Mobile Advertising
When using mobile applications from TKWW or others, you may also receive tailored in-application advertisements. We may use third-party service providers to deliver advertisements on mobile applications or for mobile application analytics. Each operating system, iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices provides its own instructions on how to prevent the delivery of tailored in-application advertisements. We do not control how the applicable platform operator allows you to control receiving personalized in-application advertisements; thus, you should contact the platform provider for further details on opting out of tailored in-application advertisements.
You may review the support materials and/or the device settings for the respective operating systems to opt-out of tailored in-app advertisements.
D. HOW WE DISCLOSE YOUR INFORMATION
TKWW will disclose the information collected from and about you as discussed above for various business purposes. The section below explains the categories of third parties to which we may disclose your information, and the categories of information we may disclose to each.
Third Parties To Which We Disclose Information and Why:
D.1. Our Affiliates. We may disclose information we collect within the TKWW family of companies to deliver products and services to you, ensure a consistent level of service across our products and Services, and enhance our products, services, and your customer experience.
- Categories of information disclosed
- All categories of information we collect may be disclosed to our Affiliates
D.2. Service Providers that Perform Services on our Behalf. We may disclose information to service providers, including billing and payment processing, sales, marketing, advertising, data analysis and insight, research, technical support and customer service, shipping and fulfillment, data storage, security, fraud prevention, and legal services providers.
- Categories of information disclosed
- All categories of information we collect may be disclosed to our service providers
D.3. Other Individuals, Services, and Vendors at Your Request. We will disclose your information to other individuals and services at your request. For example, if you communicate with a vendor you connect with through the Services, we may disclose information, as well as the contents of your message, so that the vendor may contact you pursuant to such vendor’s privacy policy and applicable legal agreements. Moreover, if you participate in one of our registry programs, we will disclose your information to your friends, families, and other contacts as well as the registry program participants.
- Categories of information disclosed
- Contact and account registration
- Demographic and statistical information
- User-generated content
- Communications with event vendors
D.4. Third Party Partners for Marketing Purposes. We may disclose your information with partners whose offerings we think may interest you. For example, if you participate in a registry program, or register for certain of our Services, we may disclose information to our Affiliates and other third parties (organizations that have offerings we think may interest you, registry program participants, retailers, other program participants, or other third-parties) for their marketing and other purposes
- Categories of information disclosed
- Contact and account registration
- Demographic and statistical information
- General geolocation information (only at the general level, we do not disclose precise geolocation information to third parties for their own marketing purposes)
D.5. Third Party Partners to Provide Co-Branded Products and Services. In some cases, we may disclose information to third-party partners to provide co-branded products or services, including contests, sweepstakes, and joint activities. For example, if you choose to interact with such co-branded products or services using your account information with us, we may disclose your account information to third parties as required to provide the co-branded product or service that you request, including any information required for contest prize fulfillment.
- Categories of information disclosed
- Contact and account registration
- Demographic and statistical information
- Financial and transactional information
- User-generated content
- Research, survey, or sweepstakes information
- General geolocation information (only at the general level, we do not disclose precise geolocation information to third party partners)
D.6. Third Parties for Legal Purposes. By using the Services, you acknowledge and agree that we may access, retain, and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Use, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of TKWW, its agents and Affiliates, its users and/or the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
- Categories of information disclosed
- All categories of information we collect may be disclosed for legal purposes
D.7. Third Parties in a Business Transaction. We may disclose or transfer information in connection with a corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets and/or business.
- Categories of information disclosed
- All categories of information we collect may be disclosed in connection with a business transaction
D.8. Third-Party Online Advertisers and Ad Networks. As discussed in the “Online Advertising” Section above, the Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use, and these technologies will collect certain information from your use of the Services to assist in delivering such ads.
- Categories of information disclosed
- Demographic and statistical information
- User-generated content
- Device information and identifiers
- Connection and usage data
- General geolocation (we do not provide precise geolocation information to third-party online advertisers or ad networks).
- Social media information
E. NOTICE ABOUT USE OF OUR FORUMS AND FEATURES
Certain features of our Services make it possible for you to post comments publicly and privately with other users, such as through our public forums, chat rooms, blogs, personal messages, review features, and message boards. You should be aware that any information you provide or post in these ways may be read, collected, and used by others who access them. While we do not have an obligation to monitor the content of messages sent using our Services, we reserve the right to monitor such content, in our discretion. We encourage you to be cautious about the information you submit (e.g., choose a username that does not disclose your personal identity). Whenever you post something in our Services, social media and any other third-party platforms we control, it may be impossible to remove all instances of the posted information, for example, if someone has taken a screenshot of your posting. You may be required to register with a third-party application to post a comment. Moreover, please note that if you participate in one of our registry programs, in some instances, you can choose to make your registries available only to guests and friends via a password. If you do not elect this option, then any user will be able to search for and view your registry by using your first and/or last name and other information regarding your event.
F. AGGREGATE AND DE-IDENTIFIED INFORMATION
We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also disclose such data to any third parties, including advertisers, promotional partners, and sponsors, in our discretion.
G. YOUR CHOICES AND RIGHTS
You have certain rights with respect to your information as further described in this Section, in addition to any rights discussed elsewhere in this Privacy Policy.
Marketing Communications. You may instruct us not to use your information to contact you by email, postal mail, or phone regarding products, services, promotions and special events that might appeal to your interests by contacting us using the information below. You can also follow relevant opt out instructions in these communications. Please note that, regardless of your request, we may still contact you as permitted or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you.
Please note that will not sell or disclose your mobile phone number or your message consent preferences with third parties for their promotional or marketing purposes.
Consumer Privacy Rights. Depending on your jurisdiction of residence (which currently includes the following U.S. states: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia), you may have the right to make certain requests regarding your “personal information” or “personal data” (as such terms are defined under applicable law, and collectively referred to herein as “personal information”). Specifically, you may have the right to ask us to:
- Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties to whom we disclose personal information. For your convenience, this information is already provided in this Privacy Policy.
- Confirm that we are processing your personal information.
- Provide you access to and/or a copy of certain personal information we hold about you, in a readily usable format, where technically feasible and legally required.
- Correct or update personal information we hold about you.
- Delete certain personal information we have about you.
- Opt you out of the processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable. Note that we do not currently engage in such profiling.
- Oregon and Minnesota residents can also request a list of the specific third parties, other than natural persons, to which we have disclosed information.
You may also have the right to opt out of “sales” of your information and “sharing/processing of your information for targeted advertising” as described below.
As provided in applicable law, you also have the right to not be discriminated or retaliated against for exercising your rights. Please note that certain information may be exempt from such requests under applicable law. For example, we need to retain certain information in order to provide our services to you. We also need to take reasonable steps to verify your identity before responding to a request in accordance with applicable law, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name and email address. Depending on your jurisdiction, you may be permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request. If you would like further information regarding your legal rights or would like to exercise any of them, please visit our privacy web form, or email us at privacyrequest@theknotww.com.
If you are a resident of Colorado, Connecticut, Delaware, Iowa, Indiana, Kentucky, Maryland, Minnesota, Montanna, Oregon, Nebraska, New Hampshire, New Jersey, Rhode Island, Tennessee, Texas, or Virginia and we deny your information request, you have the right to appeal our denial. You can exercise this right by emailing us at privacyrequest@theknotww.com. Your description must include your full name and the email address used for your account with us, along with a copy of the denial notice you received from us.
Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes. If you are a resident in one of the US states listed above in the “Consumer Privacy Rights” section, you also have the right to opt out of “sales” of your information and “sharing/processing of your information for targeted advertising.”
As explained in the “How We Disclose Your Information” section above, we sometimes disclose information to unaffiliated third parties to provide offers that we think may be of value to you. This disclosure of information may be considered a “sale” under applicable laws. We also provide personal information to third-party advertising and related analytics providers for targeted advertising purposes, so that we and our partners can provide you with more relevant and tailored ads, or use analytics partners to assist us in analyzing use of our services and our user/customer base. The disclosure of your personal information to these third parties to assist us in providing these services may be considered a “sale” of personal information under applicable law, or the processing/sharing of personal information for targeted advertising purposes. As explained in the “How We Disclose Your Information” section above, the personal information we disclose for these purposes includes:
- Demographic and statistical information
- User-generated content
- Device information and identifiers
- Connection and usage data
- General geolocation information (only at the general level, we do not “sell” or process for targeted advertising precise geolocation)
- Social media information
Please note that we do not disclose personal information that may be considered “sensitive” or “special category” information under applicable law for these purposes without your consent.
If you would like to opt out of our online disclosure such as through cookie, mobile SDK, and pixel technology of your personal information for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” for purposes of targeted advertising, please click here. In our mobile app, please visit the “Your Privacy Choices” option within the mobile app settings menu. You must make this choice on each site/app on each browser/device you use to access the Services. You must also renew this choice if you clear your cookies or your browser is set to do that. You can also submit a request to opt out of our offline disclosures of your personal information for targeted online advertising purposes and to the disclosure of such information to our marketing and business partners by completing the form available at the link above. Depending on your jurisdiction, you may be permitted to designate an authorized agent to submit such requests on your behalf. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization. Please note if you become a resident of one of these states when you were not previously, you may need to clear your cookies to access the applicable privacy choices.
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.
Sensitive Information. The laws in a variety of U.S. states and global jurisdictions have special rules for the collection and processing of “sensitive” or “special category” information, which may include the right to opt in or opt out of the processing of such information. We do not require the provision of “sensitive” or “special category” information to use the Services. However, if you voluntarily choose to provide us with such information (e.g., the religion associated with your wedding ceremony or the gender of your significant other), this information will be processed solely to provide the related services to you (e.g., connecting you with relevant vendors and venues for your event). You may remove any sensitive information you have provided us in your user profile by visiting your profile page and changing or deleting the relevant information. If you provided consent through your mobile device for us to process your precise geolocation information in our app (e.g., to provide suggestions for local vendors), you can revoke such consent at any time through your device settings.
Testimonials/Notable Quotes. On some of our Services, and with your consent, we post notable quotes or testimonials which may contain information such as your name, event type, city, state, and quote or testimonial. Requests for removal of a user testimonial can be done by contacting us as detailed in the “TKWW Contact Information” section below.
H. ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
This section supplements our Privacy Policy with additional information for California residents about our information collection and use practices as required by the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”). In this section, the terms “personal information” and “sensitive personal information” have the meaning set forth in the CCPA.
Detailed information about the categories of personal information that we collect from California residents generally, the purposes for which we use the information, and the categories of third parties to whom we disclose the information for business purposes is provided above in the Privacy Policy in “The Information We Collect and the Ways We Use it” and the “How We Disclose Your Information” sections.
Notice of Right to Opt Out of Sales of Personal Information and Sharing of Personal Information for Cross-Context Behavioral Advertising. As explained in the “How We Disclose Your Information” section of our Privacy Policy above, we sometimes disclose information to unaffiliated third parties to provide offers that we think may be of value to you. This disclosure of information may be considered a “sale” under the CCPA. We also provide personal information to third-party advertising and related analytics providers for targeted advertising purposes, so that we can provide you with more relevant and tailored ads regarding our services, or use analytics partners to assist us in analyzing use of our services and our user/customer base. The disclosure of your personal information to these third parties to assist us in providing these services may be considered the sharing of personal information for cross-context behavioral advertising purposes. As explained in the “How We Disclose Your Information” section above, the personal information we disclose for these purposes includes:
- Demographic and statistical information
- User-generated content
- Device information and identifiers
- Connection and usage data
- General geolocation information (only at the general level, we do not “sell” or process for targeted advertising precise geolocation)
- Social media information
Please note that we do not disclose personal information that may be considered “sensitive” or “special category” information under applicable law for these purposes without your consent.
If you would like to opt out of our online disclosure such as through cookie, mobile SDK, and pixel technology of your personal information for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” for purposes of targeted advertising, please click here. In our mobile app, please visit the “Your Privacy Choices” option within the mobile app settings menu. You must make this choice on each site/app on each browser/device you use to access the Services. You must also renew this choice if you clear your cookies or your browser is set to do that. You can also submit a request to opt out of our offline disclosures of your personal information for cross-context behavioral advertising purposes and to the disclosure of such information to our marketing and business partners by using the form available at the link above. You are entitled to designate an authorized agent to submit such requests on your behalf. Please note that we do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, we recognize such preference in accordance with applicable law.
Retention. For information about our retention practices concerning personal information, please see the “Retention of Your Information” section below.
Right to Limit. The CCPA provides California consumers with the right to limit the ways in which we process their “sensitive personal information.” Please note that we do not process “sensitive personal information” for purposes that are subject to the right to limit. If you voluntarily provide us with any information that may be considered “sensitive” under the CCPA (e.g., the religion associated with your wedding ceremony or the gender of your significant other), this information will be processed solely to provide the related services to you (e.g., connecting you with relevant vendors and venues for your event).
Incentive Programs. The Services may offer opportunities to receive certain services or benefits such as discounts or free services, which may require the provision of Personal Information. Such opportunities could be considered a financial incentive under the CCPA (each, an “Incentive Program”). When you participate in an Incentive Program, you agree to the terms of that Incentive Program, and may revoke your participation depending on the Incentive Program (e.g., by opting out of emails). To the extent we can determine the value of your information, we consider the value of providing you with a more personalized experience as well as the expenses we incur in providing Incentive Programs that are reasonably related to the costs associated with offering the Incentives.
California “Shine the Light” Disclosure. The California “Shine the Light” law gives residents of California the right under certain circumstances to request, on a yearly basis, information about our disclosure of certain categories of “personal information” (as defined in the Shine the Light law) to third parties for their own “direct marketing purposes” (as defined in the Shine the Light law), or in the alternative, that we maintain a policy of providing a cost-free means for consumers to opt out of any such disclosure. You can exercise your rights under the California “Shine the Light” law – which gives you the right to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their own direct marketing purposes – by emailing us at privacyrequest@theknotww.com with the subject line “Shine the Light Request”. If you want to opt out of activities that are considered “sales” or “sharing” under the California CCPA, please follow the instructions above.
Notice Concerning Do Not Track. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We are committed to providing you with meaningful choices about the information collected on our website for online advertising and analytics purposes, and that is why we provide the variety of opt-out mechanisms listed above. However, we do not currently recognize or respond to browser-initiated DNT signals. Learn more about Do Not Track. Please note that Do Not Track is a different privacy mechanism than the user “preference signal” referenced above, which is a browser-based control that indicates whether you would like to opt out of processing of your information for certain purposes, such as the “sale” of your information or the sharing of your personal information for cross-context behavioral advertising.
I. THIRD PARTY LINKS AND FEATURES
The Services may contain links, banners, widgets or advertisements (e.g., a “Share It!” or “Like” button) that lead to other websites, apps, or services not subject to this Privacy Policy (including other sites that may be co-branded with our brands). On some of our Services, you may also be able to register with or purchase directly from third-party retailers. We are not responsible for the privacy practices or the content of any other websites to which the Services link or which link to our Services. The privacy policies of these other sites will govern the collection and use of your information thereon, and we encourage you to read each such policy to learn about how your information may be treated by others.
J. CHILDREN’S PRIVACY
The Services are intended for general audiences and not for children. If we become aware that we have collected “personal information” (as defined by applicable law) from children under the age for which parental consent is required, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.
K. INTERNATIONAL USERS
Our Services are targeted to individuals located in the United States and Canada. Please note that in providing services to you, your information will be transferred to the United States. Moreover, TKWW may subcontract the processing of your data to, or otherwise disclose your data to, other members within the TKWW group, trusted service providers, and trusted business partners located in countries other than your country of residence, in accordance with applicable law. Such third parties may be engaged in, among other things, the provision of Services to you, the processing of transactions and/or the provision of support services. By providing us with your information, you acknowledge any such transfer, storage or use. Please see Bodas.net for access to sites focused on Europe, Latin America, and India.
If you live in the EEA, please note that if we provide any information about you to any non-EEA members of our group or third-party information processors, we will take appropriate measures to ensure such companies protect your information adequately in accordance with this Privacy Policy. These measures include signing Standard Contractual Clauses in accordance with EU and other data protection laws to govern the transfers of such data. For more information about these transfer mechanisms, please contact us as detailed in the “TKWW Contact Information” section below.
If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.
L. HOW WE PROTECT YOUR INFORMATION
We take a variety of physical, technical, administrative, and organizational security measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to, through, or on our Services or via the Internet and that any such transmission is at your own risk.
When you sign up for an account, you may be required to establish a username and password. If you create an account with us, you are responsible for maintaining the confidentiality of your account password and for any activity that occurs under your account. We are not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.
If you use messaging or call features that allow you to interact with events vendors and others directly through our Services, please note that for security purposes, you should not include any passwords, social security numbers, payment card information, or other sensitive information in such communications.
M. RETENTION OF YOUR INFORMATION
We retain your information as necessary to provide the Services and to fulfill the transactions you have requested, and for other necessary purposes such as complying with our legal obligations, resolving disputes, enforcing our agreements, and for fraud prevention and related security purposes. In determining how long to retain information, we consider the amount, nature and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purposes for which we process the information, applicable legal requirements, and our legitimate interests. For example, we retain your email address as an authentication credential (where applicable) as long as you have an account with us and an additional period of time after that for our legitimate interests and for our fraud and legal compliance purposes. If you opt out of email marketing, we maintain your email on our suppression list for an extended time to comply with your request. If you submit a request to exercise your rights with respect to your information under applicable law, we will keep a record of such request solely for legal purposes. We may delete or de-identify your information sooner if we receive a verifiable deletion request, subject to exemptions under applicable law. We may retain cached or archived copies of your information until such information is deleted in the ordinary course.
N. CHANGES TO OUR PRIVACY POLICY
We reserve the right to amend this Privacy Policy to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Privacy Policy accessible through the Services, so you should review the Policy periodically. You can know if the Privacy Policy has changed since the last time you reviewed it by checking the “Effective Date” included at the beginning of the document. If we make a material change to the Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.
O. TKWW CONTACT INFORMATION
If you have any questions or comments regarding our privacy practices, you can contact us at privacyrequest@theknotww.com. If you have questions about a particular TKWW property, you can also contact us using the property-specific contact information as follows:
- The Knot (other than the Knot products listed below): policy@theknotww.com
- The Knot Shop: theknotshop@weddingstar.com
- The Knot Registry Store: policy@theknot.com
- WeddingPro: policy@theknotww.com
- HowTheyAsked: submissions@howtheyasked.com
- The Bash: info@thebash.com
- Two Bright Lights: support@twobrightlights.com
By mail: The Knot Worldwide Inc., 2 Wisconsin Cir., 3rd Floor, Chevy Chase, MD 20815.