Gina Hadley

Co-Founder, The Second Shift

After discovering that an MFA in Shakespearean Studies does not insure a brilliant teaching career when one has stage fright before every class, Gina found her way into advertising at Ogilvy and Mather.

In 2015 Gina launched The Second Shift, a platform that seamlessly connects carefully selected women representing the most experienced freelance talent available within the marketing and finance vertical, to agencies and brands that understand the value in boldly embracing the gig economy. The Second Shift allows businesses to match the most relevant expertise to each project, no matter the size, and adapt in real time to an ever-changing set of needs. The Second Shift gives professional women the ability to continue to practice skills they spent a career acquiring, when full time employment is not an option. The agencies and brands they work with the benefit of their unique point of view and critical expertise. The Second Shift is a tool to retain critical female talent in the workforce, and Gina is thrilled to be at XO Group as part of the FoundHERS series.

Describe a moment that could’ve broken you, but didn’t. How did you get past the struggle?
Moving back and forth across the country four times with the family was quite a challenge. But we kept it together as team it became an adventure.

If you could go back in time and give yourself one piece of advice, what would it be?
Make a to do list and stick to it.

Who’s your biggest inspiration and why?
My co-conspirators at The Second Shift who are all in this with Jenny and I and never stop believing in the mission.

If you could create a slogan for your life, what would it be?
Karma is a boomerang.

How do you define your purpose & mission in life?
Be nice.