September 27, 2017

Entertainment Booking Marketplace Connects Parents with Top Party Inspiration and Local Vendors with the Launch of GigKids by GigMasters

GigKids Provides Party Planning Solutions, Direct Communication With Party Pros, and Easy Booking for Parents Looking to Host the Best Children’s Celebrations

New York, New York/September 27, 2017Today GigMasters, a leading entertainment booking marketplace, announces the launch of GigKids, a new destination for children’s party planning inspiration and event services bookings. The GigKids hub, hosted on GigMasters.com, makes it easier than ever for party hosts to get inspired and book party pros to bring their events to life. GigKids offers party inspiration with an easy to navigate marketplace of local pros—including entertainers, rentals, photographers and more—all conveniently available in the user’s region. Party planners can also check out unique entertainment services in a geo-targeted catalog of local vendors featured on the GigKids hub. GigKids features thousands of local party professionals from around the country, from beloved costume characters to hula dancers, fire breathers and petting zoos.

According to the GigMasters 2017 Member Study, bounce houses (47%), costume characters (42%), tents (19%) and petting zoos (17%) are among the most popular services booked for children’s birthday parties. GigMasters launched GigKids to help inspire and inform party planners, expanding their imaginations with surprising, delightful and unique party entertainment options such as mermaids and caricaturists, dunk tanks and kid-friendly fortune-tellers. Additionally, to make sure party planners don’t miss a thing, GigKids offers thoughtful expert tips and comprehensive checklists that make the party planning process simple.

“GigMasters has long been a trusted marketplace for finding and booking local party entertainment for a variety of events—from weddings and holiday soirees, to kids’ parties and family gatherings,” said Alison Bernstein, General Manager of GigMasters. “GigKids is our next iteration to better serve our users seeking kids’ party inspiration, as well as local vendors across the nation who offer the best in party services. We’re thoughtfully connecting party planners and local party pros to create the most entertaining and engaging parties for children and parents.”

GigMasters and GigKids is the one-stop solution for party planning. Party throwers can have peace of mind and feel complete confidence in their bookings with the GigMasters Guarantee, which provides booking protection, vendor assurance and hands-on support from dedicated Account Specialists. Users can also rely on GigPay when booking their event pros on GigMasters, which provides fast and secure online payment processing.

 

About GigMasters
GigMasters is your every event marketplace—connecting party planners and hosts with the perfect entertainment and services for celebrating all of life’s special moments. GigMasters provides the efficiency of the web combined with the personal touch of a private event planner. Since 1997, GigMasters has brought over 360,000 events to life. To browse local vendor profiles, see verified reviews, and receive customized quotes for your next event, visit http://www.gigmasters.com.

About XO Group Inc. 
Our mission is to help people navigate and truly enjoy life’s biggest moments, together. Our multi-platform brands guide couples through transformative life stages—from getting married with The Knot, to moving in together with The Nest, to having a baby with The Bump, and helping bring important celebrations to life with entertainment vendors from GigMasters. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

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