The Knot Announces Record-Breaking New Membership Year
TheKnot.com Continues to Enhance User Engagement and Maintains Position As the #1 Wedding Website
NEW YORK, NY (January 5, 2009) — The Knot Inc. (NASDAQ: KNOT) today announced that the company’s flagship brand, TheKnot.com, closed the year end 2008 with its highest number of new registered members in the company’s history.
The Knot posted membership increases over the previous year of more than 40 percent for the second, third, and fourth quarters of 2008 for an overall increase of 12 percent for the year. This is the highest number of new members on record for the company.
With a combined annual membership base of 1.9 million new registered members across their wedding brands, The Knot captures the names, email addresses, and wedding dates of the vast majority of the 2.2 million couples getting married in the US. Despite the recent economic downturn, brides and grooms continue to plan for significant wedding, gifting, and home-related purchases in 2009.
Pageviews for the site also increased 11 percent over 2007, while time spent on the site increased 13 percent over the prior year. These numbers demonstrate that, despite growing online competition the site continues to increase user engagement with this incredibly loyal user base. TheKnot.com maintains its position as the unparalleled leader in the online wedding category.
The company attributes this year’s success to its investment in new platforms and system upgrades, along with a strong increase in rich and interactive features, like enhanced video and new planning tools.
“We are thrilled that, for over 12 years, The Knot remains the essential planning resource for the majority of engaged couples in the country,” said David Liu, CEO of The Knot Inc. “A healthy membership base is vital to our ability to support our marketing partners and acts as a foundation to our other lifestage brands.”
About The Knot Inc.
The Knot, Inc. (NASDAQ: KNOT; www.theknot.com), is a leading lifestage media company. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.