The Knot Inc. Launches Universal Registry Mobile Application GiftRegistry360 Scan & Add

GiftRegistry360 Scan & Add App Allows Users to Manage Their Registry On the Go

NEW YORK (April 8, 2011) – The Knot Inc. (NASDAQ: KNOT, www.theknot.com), the leading lifestage media company and creator of the universal registry service GiftRegistry360.com, today announced the launch of the GiftRegistry360 Scan & Add application, available on the iPhone and iTouch. As a complementary application to GiftRegistry360.com, the GiftRegistry360 Scan & Add app converts a smartphone into a bar-code scanner by enabling users to easily add items to their GiftRegistry360 universal gift registry list from anywhere.

“As more consumers, particularly engaged couples, create gift lists at multiple retailers, universal gift registries will become the de facto resource for aggregating, searching for and purchasing gifts,” said Kathy Kimple, senior vice president of e-commerce and registry at The Knot Inc. “With the success of GiftRegistry360.com, we’re thrilled to offer a complementary application that allows users to conveniently monitor and update their registries, while simultaneously making it easier for gift givers to locate and shop from online and in-store registries, all while on the go.”

GiftRegistry360 Scan & Add App Key Features

• View & Manage, Anytime & Anywhere. Easily update and view your registry list, anytime, anywhere.
• Scan & Add. Add a product from any retailer by simply taking a picture of the bar-code via the GiftRegistry360 app, and the information is uploaded directly into the registry list.
• Convenience for Gift Givers. Instead of searching through multiple websites, gift givers can simply search and sort through wished-for gifts prior to purchasing anything, all on one list. Purchases are then automatically updated on GiftRegistry360.com and the retailer’s registry.

About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; http://www.theknot.com) is the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry’s #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot Inc. is recognized by the industry for being innovative in all media — from the web to social media and mobile, to magazines and books, television and video. For our advertisers and partners, The Knot Inc. offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives. Founded in 1996, The Knot Inc. is made up of four major revenue categories: online sponsorship and advertising, registry services, merchandise and publishing. The company is publicly listed on NASDAQ (KNOT) and is headquartered in New York City.

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