May 17, 2010

The Knot Inc. Launches Wedding Reviews Engine

On, Brides Have a Dedicated Area to Easily Search & Review Vendors, and Vendors Have the Opportunity to Interact Directly with Brides.

NEW YORK (May 17, 2010) – The Knot Inc. (; NASDAQ: KNOT), the leading lifestage media company, today announced the launch of Reviews (, which allows brides on, the top two wedding planning websites housing the largest online community of brides, to search and review more than 100,000 of the wedding industry’s top go-to vendors.

“ and brides have been writing vendor reviews for more than 10 years, but posting them in private profiles only to be shared within their network,” said David Liu, CEO of The Knot Inc. “With the launch of Reviews, these two million brides now have access to the ultimate wedding reviews search engine-a dedicated area where they can each post their advice so all future brides can easily find and connect with the best vendor for their wedding.”

Key features of include:

  • Largest Bridal Audience Equals Balanced Reviews. The scale of and community, which comprises 80 percent of the bridal market, results in trustworthy, quality reviews.
  • Bride-Friendly Unbiased Feedback. The loyal, engaged community on and ensures an environment where brides can continue to freely discuss and debate vendor experiences. Reviews are written by actual brides and brought to a deeper community level via community-validated reviews where and members can mark, moderate and comment on any review. Plus, future brides can rest assured with a “Tried + True” special distinction by brides who have actually used that particular vendor-after all, these are the most qualified of all reviews!
  • Unique Interface. The unique interface on Reviews allows brides to see vendor reviews from multiple perspectives-including grooms, the wedding party, parents and guests.
  • Vendors Can Interact Directly with Brides. Vendors can join the conversation and interact directly with brides by responding to comments, providing them the opportunity to either thank their reviewers directly or address concerns.

“The Knot Inc. is committed to offering brides and wedding professionals the best possible platform to interact directly, and launching Reviews is the reason why we are and continue to be the #1 destination for brides,” added Liu.
About The Knot, Inc.
The Knot, Inc. (NASDAQ: KNOT;, is the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry’s #1 wedding brand, The Knot, and has grown to include, The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot, Inc. is recognized by the industry for being innovative in all media — from the web to social media and mobile, to magazines and books, television and video. For our advertisers and partners, The Knot, Inc., offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives. Founded in 1996, The Knot, Inc. is made up of four major revenue categories: online sponsorship and advertising, registry services, merchandise and publishing. The company is publicly listed on NASDAQ (KNOT) and is headquartered in New York City.