June 21, 2010

The Knot Tops 20 Million Members

More than 20 Million Brides Have Planned Their Weddings with TheKnot.com and WeddingChannel.com

NEW YORK (June 21, 2010) – The Knot Inc. today announced that 20 million brides have now planned their weddings using the revolutionary tools and premium content on TheKnot.com andWeddingChannel.com, making them officially the world’s most popular wedding websites.

In celebration of this milestone, The Knot has launched The Knot “20 Million Brides + Counting” Contest where 20 winning brides will have their weddings featured on TheKnot.com,WeddingChannel.com or in The Knot weddings magazine, and one lucky bride will be flown to New York City this October for 2 Extraordinary Days of Wedding Indulgences.

“We’ve reached 20 million brides because of our devoted community,” said Carley Roney, cofounder of The Knot Inc. “We truly owe our success and growth to the millions of brides who share our passion for creating the world’s ultimate wedding planning destination, and we thank them for being such incredible ambassadors for our brands.”

The Knot Inc. has garnered this loyalty through comprehensive sites with rich content and deep services that touch every part of the wedding planning process, including extensive local vendorlistings, gift registry services, a thriving community and shopping.

Here’s a quick snapshot of TheKnot.com and WeddingChannel.com by the numbers:

_ Time on Site in 2009: Nearly 3,000 years (1.5 billion minutes)
_ Page Views in 2009: 2 billion
_ Visitors in 2009: 57 million visitors
_ Member Posts in 2009: 12 million
_ Total Message Boards: 271
_ Active Registries: 2.5 million
_ Wedding Gifts Purchased Since Inception: 11 million
_ Wedding Products Sold Since Inception: 1.5 million
_ iPhone App Downloads To-Date: 200,000
_ Total Wedding Articles & Photos: 45,000
_ Local Vendor Profiles: 19,800
_ Minutes of Video Programming: 2,500

The Knot Wedding Network continues to be the dominant leader in the wedding industry with 80 percent of the bridal market due to the company’s commitment to offering premium content and innovative wedding tools, including:

_ World’s Largest Wedding Reviews Database: With more than one million vendor reviews and opinions by brides per month, TheKnot.com and WeddingChannel.com are the world’s largest sources for future brides to find the best vendor to help them plan their weddings.

_ #1 Wedding App on Facebook: Wedding Buzz by The Knot is the number one wedding application on Facebook with 800,000 monthly users-the largest community of brides on Facebook. On Wedding Buzz, brides can communicate wedding planning details, share gift registry information and even introduce wedding guests.

_ Largest Network of Local Wedding Sites: Using an innovative publishing platform, The Knot has recently created a network of 300 specialty wedding sites at Weddings.com, targeting destinations both large (Miami weddings, Chicago weddings) and small (Bryan weddings, Eureka Springs weddings).

The Knot “20 Million Brides + Counting” Contest Details

_ Now until July 21, 2010: Join the network of 20 million brides on TheKnot.com andWeddingChannel.com, and share on our message boards why your wedding deserves to be featured.
_ From July 26 to August 6: Out of the 20 winning couples, America will get to vote for the best couple to win a trip to New York City that includes the chance to hobnob with wedding celebrities at The Knot Annual Party, front row seats at Wedding Fashion Week, an appointment to be fitted for a free dress, spa appointments and a private photo shoot with a favorite fashion and wedding photographer of The Knot.
_ Visit TheKnot.com or WeddingChannel.com to enter for a chance to win and to view the official rules. No purchase necessary.

About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; http://www.theknot.com), is the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry’s #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot Inc. is recognized by the industry for being innovative in all media — from the web to social media and mobile, to magazines and books, television and video. For our advertisers and partners, The Knot Inc., offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives. Founded in 1996, The Knot Inc. is made up of four major revenue categories: online sponsorship and advertising, registry services, merchandise and publishing. The company is publicly listed on NASDAQ (KNOT) and is headquartered in New York City.