The Knot Launches Exclusive “Joan Hornig Jewelry for The Knot” Collection with 100% of Profits Donated to Charity
20-Piece Jewelry & Gifts Collection Designed by Celebrity Designer & Philanthropist Joan Hornig Available at TheKnot.com/GiftsThatGive
NEW YORK (June 27, 2011) – The Knot (NASDAQ: KNOT; www.theknot.com), the number onewedding planning resource, today announced the launch of “Joan Hornig Jewelry for The Knot,” a 20-piece collection of jewelry and gifts designed exclusively for The Knot by noted designer and philanthropist Joan Hornig. Available on TheKnot.com/giftsthatgive, 100 percent of the profits from every purchase made from the “Joan Hornig Jewelry for The Knot” collection will be donated to a charity of the bride’s choice.
Brides can celebrate their wedding and their favorite charity with the “Joan Hornig Jewelry for The Knot” collection. From the Make-A-Wish Foundation to the American Cancer Society and the ASPCA, brides can select from 30 different charities to which 100 percent of the profits from their purchase will be donated directly. Ranging from $30 to $375, the 20-piece “Joan Hornig Jewelry for The Knot” collection features everything from sterling-silver and gold-plated earrings, necklaces, pendants and cuff links to an eco-friendly leather keychain and a sterling-silver cake topper. Select earrings and necklaces can also be personalized at no extra cost – perfect as a bridesmaid gift – or customized with blue labradorite removable charms or freshwater pearl charms in white or blush. Many of the charms and pendants can also be slipped onto a ribbon to be used as a bridal bouquet charm.
“From charitable favors to charity registries, brides are increasingly looking for opportunities to give back on their wedding day,” said Carley Roney, editor in chief and cofounder of TheKnot.com. “Now, brides will also be able to contribute to their favorite causes via bridesmaid and groomsman gifts and wedding accessories from the ‘Joan Hornig Jewelry for The Knot’ collection, and ultimately spread the love on their wedding day and beyond.”
Since 2003, Joan Hornig has been designing luxury jewelry and donating 100 percent of her profits to the charity of the purchaser’s choice. From UNICEF to the Boys & Girls Clubs of America and Kiva, the partnership between Joan Hornig Philanthropy is Beautiful and The Knot gives brides the opportunity to give back to over 30 charities, both national and international, while incorporating personal style.
“Being associated with The Knot is a dream come true for me, as it’s the premier go-to source for everything wedding-related,” said celebrity designer and philanthropist Joan Hornig. “The Knot’s infrastructure and credibility is the perfect platform to leverage the message shared by both our companies: Giving back is a lifestyle choice, and everyone has the capacity and opportunity to do so. The Knot’s decision to leverage its large, active and ever-growing constituency will no doubt inspire others in the corporate world to follow their lead.”
The Knot is the nation’s leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; and The Knot books (published by Random House and Chronicle). The Knot is the flagship brand of The Knot Inc. (NASDAQ: KNOT; http://www.theknot.com), the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.
About The Joan B. Hornig Foundation
In 2003, Joan Hornig developed a way to combine her passion for jewelry, education and philanthropy through the creation of the Joan B. Hornig Foundation. The foundation’s mission is to provide support for registered charitable organizations throughout the world.
Those choosing to purchase Joan Hornig designs are meant to derive pleasure not only from the jewelry, but also from the meaning of giving back. All profits from each item are donated to charity. Purchasers are able to direct the donation to a charity of their choice, in their honor, by following the steps outlined on JoanHornig.com.
Sales to date have generated substantial contributions to over 700 different organizations across the globe.
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