TheKnot.com Announces Record-Breaking New Membership From January Through June 2008
TheKnot.com Remains the #1 Wedding Website in America.
NEW YORK, NY (July 3, 2008) — The Knot Inc. (NASDAQ: KNOT) is pleased to announce that the company’s flagship brand, TheKnot.com, celebrated its highest number of new registered members during the first half of 2008 than in any first two quarters in the company’s history.
For the first half of 2008, there was an 11 percent membership growth over the first half of 2007. In June alone, TheKnot.com closed the month with a record-breaking 116,000 new members. This is the highest number for June on record, 13 percent above the site’s past record of 103,000 in June 2006.
With more than 1.1 million new registered members annually, The Knot is the #1 wedding brand with the greatest number of members and online traffic.
Today’s announcement demonstrates the site’s continued strength despite growing online competition to capture the dominant share of today’s brides who turn to the Internet for wedding-planning tools, products, and services. Through innovation and strong viral marketing programs, such as the launch of the Real Wedding Awards campaign in Q1 (which generated 13 million page views), TheKnot.com solidifies its position as the unparalleled leader in the online wedding category.
“We’re thrilled with the record-breaking surge of new members joining The Knot, who share with us detailed information about their weddings,” said President and Chief Marketing Officer of The Knot Inc., Janet Scardino. “It’s clear that the echo boomer generation is approaching the altar, and they’re turning to The Knot as their defacto source. This membership milestone bodes well across all our lifestage brands: The Knot, The Nest, and The Bump.”
About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; www.theknot.com), is a leading lifestage media company. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle), and television programming bearing The Knot name (aired on Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website. The Company’s newlywed brand, The Nest, focuses on the newlywed-to-pregnancy lifestage, with the popular lifestyle website TheNest.com, a home decor book series with Clarkson Potter, The Nest magazine, and baby offshoot The Bump and LilaGuide. Also under The Knot Inc. umbrella are WeddingTracker.com; GiftRegistryLocator.com; party planning site PartySpot.com; teen-oriented PromSpot.com; and local baby services and community site LilaGuide.com. The Knot Inc. is based in New York and has several other offices across the country.