TheKnot.com and WeddingChannel.com Launch Advertising Partnership with KleinfeldBridal.com
KleinfeldBridal.com to become part of The Knot Local Wedding Network
NEW YORK (September 19, 2011) –The Knot Wedding Network, which is comprised of the top two wedding websites, TheKnot.com and WeddingChannel.com, today announced a partnership with the legendary bridal company Kleinfeld Bridal, owner of the world-renowned bridal salon and star of the hot TV show Say Yes to the Dress on TLC, that aligns all local advertisers on the #1 wedding network with KleinfeldBridal.com. A division of XO Group Inc. (NYSE: XOXO;theknotworldwide.com), formerly The Knot Inc., The Knot Wedding Network will power the local listings in 26 bridal categories for KleinfeldBridal.com in 24 local markets beginning November 30, 2011.
“We constantly look for unique access points for our local partners to reach brides,” said Kristin Savilia, executive vice president for local enterprise of XO Group Inc. “As the largest designer bridal salon in the world reaching more than four million brides per year on its website, our partnership with KleinfeldBridal.com presents a unique and untapped return on investment opportunity for local advertisers to target brides right in the beginning of the wedding planning process.”
As part of this partnership, The Knot Wedding Network will have exclusive rights to place local advertising listings on KleinfeldBridal.com. All current local vendors benefit from an immediate increase in reach, as they will be added to a cobranded local site that will link to KleinfeldBridal.com at no cost. Today launches the sale of specific upgrades for local advertisers to positively affect their placement on the site. Advertisers will be offered an opportunity to elevate their listings to “featured partner” status and align their brands with KleinfeldBridal.com via targeted e-mail deployments.
“As the world’s largest designer bridal salon, it only made sense for Kleinfeld Bridal to partner with the number one wedding network,” said Ronnie Rothstein, co-owner of Kleinfeld Bridal. “XO Group Inc. is renowned for providing innovative local and national advertising opportunities to its partners and we’re thrilled to work with them on this exciting new initiative.”
About XO Group Inc.
XO Group Inc. (NYSE: XOXO; www.theknotworldwide.com), formerly The Knot Inc., is the premier media and technology company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest, The Bump and Ijie.com. XO Group is recognized by the industry for being innovative in all media — from the web to social media and mobile, magazines and books, and video — and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.
About Kleinfeld Bridal
Kleinfeld Bridal, a true New York institution, is the premier luxury bridal retailer in the world, with the largest selection of couture American and European designers. For more than 70 years, Kleinfeld has been dedicated to providing brides with unparalleled gown selection, exceptional service and personal attention to detail. Based in the heart of Chelsea, Kleinfeld’s magnificent 35,000 square foot flagship salon is host to thousands of brides each year who seek the wedding gown of their dreams and the most expert staff to guide them through selection and fitting.
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