NEW YORK (January 31, 2014) –TheKnot.com, the number one wedding planning destination, today announced that The Knot Wedding LookBook app, the app that lets a bride browse thousands of wedding and bridesmaid dresses and find local salons in her area that carry her favorites, received more than 1.6 million dress views in a 24-hour period. Thanks to the largest collection of dresses available, The Knot Wedding LookBook app is truly the bride’s mobile obsession with its beautifully sleek design and rapid ability to connect brides with local salons that carry the exact dresses they want. Since its release to the Apple store in October, the app has seen a 120-percent increase in visits year over year.

Featured as the “Best New App” in the Lifestyle category of the Apple iTunes store, a bride can use Wedding LookBook to browse more than 5,000 wedding and 1,500 bridesmaid dress images, broken down by designer, style, shape and price. She can easily zoom in on a dress to see the smallest detail, share on social media, bookmark her favorites, and find the nearest store in her area that carries her top dress picks. The app also provides a completely synced experience across desktop, iPad, iPhone and Android, so she can pick her favorites on the go and return to them from any device – a truly easy and flawless process for dress-obsessed brides.

“We’re thrilled to be the ultimate wedding dress destination for our brides, offering thousands of dress images to begin the dress shopping experience right from your mobile device,” says Carley Roney, cofounder and chief content officer of TheKnot.com. “The easy experience and immediate connection between beloved dresses and salons has not only made The Knot Wedding Lookbook app a must-have for brides but equally addictive as well!”