October 14, 2011

TheKnot.com Streams Exclusive Live Bridal Fashion Shows on Facebook

Live Streaming of Bridal Fashion Week Coverage With Appearances From Wedding A-Listers Monique Lhuillier, Amsale, Sylvia Weinstock and Randy Fenoli Now Available on TheKnot.com and Facebook

NEW YORK (October 14, 2011) – TheKnot.com today celebrates its position as the number one online wedding planning resource with the launch of several new features that solidifies it as the most definitive source for wedding and fashion videos online. Based on the enormously positive feedback from the site’s millions of engaged members, brides on TheKnot.com can now directly access videos of their favorite dresses while browsing photos on TheKnot.com/fashion, watch exclusive live streaming of Bridal Fashion Week on TheKnot.com and Facebook.com, and provide real-time feedback on all the looks via Facebook Chat.

“In 2011 to-date, videos have been viewed nearly 1 million times on TheKnot.com, making our videos a hugely successful venture we’ve taken on, on behalf of our brides,” said Alison Salat Bernstein, vice president of development for TheKnot.com. “We know brides are hungry for wedding planning information on multiple platforms, which is why we constantly strive to be the leader in the cutting-edge category of online wedding video content and provide brides with new and original videos and unique platforms to view the content, anytime and anywhere.”

A Look Into The Knot Video:

The Definitive Leader in Online Wedding Videos
With more than 600 videos, including the runway shows of nearly 30 different designers, TheKnot.com covers virtually every topic brides need information about and is home to the most wedding-related online videos. From hair and makeup tutorials and city guides showing the best of the best in their region to wedding gown trends, live runway fashion shows and flower and décor ideas, TheKnot.com has brides around the country covered.

Innovative Wedding Dress Shopping Experience With Photos and Videos
Sure, looking at wedding gown photos is nice. But even better? Watching how the dress will actually move down the aisle! Now TheKnot.com is the only place where, in addition to browsing thousands of wedding dress photos, brides can actually see the video of the dress making its debut down the runway of Bridal Fashion Week.

Cutting-Edge Live Streams of Runway Shows on Facebook
Tune in to TheKnot.com, the first and only online resource to feature live-streaming runway shows, for exclusive, behind-the-scenes online broadcasts of your favorite Spring 2012 runway shows live from Bridal Fashion Week – sponsored by Maggie Sottero. This year, TheKnot.com continues to innovate, as brides can not only provide real-time feedback via Facebook Chat, they can also watch the shows live, right from their Facebook news feeds. This year’s schedule includes:

  • Saturday, October 15 at 8:30 a.m. ET: Maggie Sottero
  • Saturday, October 15 at 12:00 p.m. ET: Christos
  • Saturday, October 15 at 1:00 p.m. ET: Kenneth Pool
  • Saturday, October 15 at 5:00 p.m. ET: Monique Lhuillier
  • Tuesday, October 18 at 9 p.m. ET: Pnina Tornai

The Knot LIVE From the Red Carpet Show Featuring A-List Wedding Partners
On Monday, October 17 at 7:30 p.m., tune in as Carley Roney, editor in chief of TheKnot.com, interviews the A-list in the wedding world live from the red carpet at The Knot Gala, a celebration bringing together the best of the best in the wedding industry – all streaming live to brides at home on Facebook.com and TheKnot.com. All your favorites will be there, including celebrity wedding dress designer Reem Acra, TLC’s Say Yes to the Dress star Randy Fenoli, Queen of Cakes’ Sylvia Weinstock, celebrity planners Marcy Blum and Bryan Rafanelli, and more. At The Knot LIVE from the Red Carpet, brides can also view a complete wrap-up of Bridal Fashion Week – the Oscars of the wedding world – where editors at TheKnot.com feature their top wedding fashion trends for next season and invite some of the top designers to show their favorite look from their runway show.

And Coming Soon on The Knot Ultimate Wedding Planner App!
As if The Knot Ultimate Wedding Planner app on the iPhone and iPad wasn’t already chock-full of interactive tools, checklists and photos, beginning in November, it’ll also enable brides to view the collections and dresses straight from Bridal Fashion Week, as well as a collection of etiquette and wedding planning videos.

About TheKnot.com
The Knot is the nation’s leading wedding resource, reaching over a million engaged couples each year through the #1 wedding website, TheKnot.com; The Knot national and local wedding magazines; and The Knot books (published by Random House and Chronicle). The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO; http://www.theknotworldwide.com), formerly The Knot Inc., a global media and technology leader devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives.

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