The 2018 Wedding Trends Unveiled by The Knot
From First Look Moments Beyond the Spouse-to-Be to Nontraditional Venues, Cake Bites and More, Couples Are Breaking Tradition and Creating the Ultimate Personal Statement With Their Weddings
New York, NY/January 16, 2018–The Knot, the leading digital wedding brand and app, today released its annual Wedding Trends Report of the top trends for 2018. From unexpected entertainment to experiential dining, brides and grooms continue to break the traditional rules in favor of creating weddings that are a true reflection of themselves as a couple.
“Personalization has made its way into every aspect of weddings, as couples proudly show their unique personalities and styles throughout the food, entertainment, escort cards and florals,” said Kristen Maxwell Cooper, editor in chief of The Knot. “Couples are also making a personal statement with their registries. Long gone are the days of registering just for the sake of tradition. Today’s couples are asking for what they truly want, be it a KitchenAid mixer for the baking-obsessed, a couples massage for their honeymoon beach getaway, or IVF treatments to help start a family.”
The Knot 2018 Wedding Trends Report
Vibe Over Palette
Couples are letting the feel of their celebration dictate the details. Instead of starting with colors, they’re coining words that express the kind of party they’re throwing—like “rustic with a bit of romantic and a touch of retro”—and using that to communicate their vision to the local professionals that’ll pull off their day. Having trouble defining your style? The Knot Style Quiz walks couples through a selection of inspirational wedding photos and keeps track of their likes and dislikes. After analyzing the couple’s choices, The Knot defines their unique style and creates a personalized Wedding Vision that can be shared directly with vendors—that way, nothing gets lost in translation.
Statement Escort Card Displays
Weddings in 2018 will give way to the wow-worthy (think: totally Instagrammable) escort card installation that incorporates the couple’s personalities. Create a flower wall and allow guests to “pick” their seats and take home a gorgeous stem. Or set up a large display of personalized thermoses for a woodsy-themed wedding. Love tequila? Welcome guests with Himalayan sea salt shot glasses with their names written in edible ink, filled with tequila and topped with a lime.
Asking for Cash
The traditional retail registry isn’t going anywhere, but more and more couples are asking for cash in the form of experiences. Thanks to The Knot Newlywed Fund, you can ask for exactly what you want—from new camping gear or a down payment on a home, to a fund for adopting a baby. Have a cause that’s close to your heart? Attach a charity to your retail registry and The Knot will donate on your behalf each time a gift is purchased off your registry.
Balloons and Arches
Balloons make the perfect fun and festive flower alternative and can easily transform a space. Pair colorful Mylar options with basic latex balloons in varied sizes for a real “wow” factor. They can be strung like garlands, suspended from the ceiling, or shaped into a mural-like wall installation. The classic altar setup is also getting a revamp, with round archways or an almost closed circle to stand under and say your “I dos.” The circle is a unique spin on the expected and symbolizes eternity.
Foregoing the Favor
More and more couples are opting out of favors and prioritizing the experience over a simple takeaway. They’re treating guests to extras like a specialty sip station, a lipstick touch-up bar, a passed after-dinner treat, or even a fun late-night cover band. Thoughtful welcome bags for destination weddings are still all the rage and this year, couples are choosing to gift a series of small presents parceled out over the course of their guests’ stay. Out-of-towners are welcomed with the essentials, followed by a sweet treat at turndown and a parting gift for their travels home.
As more couples move away from providing favors and takeaways, they’re focused on creating the most memorable experience for guests, with entertainment taking the main stage. Instead of hiring one form of entertainment like a band or DJ, don’t be surprised to see a steady stream of entertainment throughout the night. From an experiential theater performance and roaming sketch artists, to tarot card readers, astrologists and magicians, couples are pulling out all the stops to create an interactive, unforgettable night that’s personalized to their interests.
First Look Beyond Your Partner & Wedding Parties Reimagined
The first look with your spouse-to-be is huge, but this year, we’ll also see couples do an official reveal with other VIPs in their life. Moms, dads, bridesmaids, grandparents and more will enjoy a first look with the photographer in tow to capture their priceless reactions. The traditional wedding party is also getting a twist. Couples are mixing up their wedding party with people of the opposite sex standing on either side of the couple and honoring certain relatives in special ways (like flower grandmas!).
Signature Eats & Experiential Dining
Signature cocktails have been a long-standing tradition at weddings, so couples are switching it up and opting to claim their food. Ask guests to choose from the “his” or “hers” entrée option, or name passed hors d’oeuvres instead. When it comes to food, presentation continues to trend, but this year, couples are taking it one step further with “experienced” cuisine—like a hanging installation of nibbles, open-fire cooking, or a chef plating something in real time.
Passed Cake Bites, Hand-Painted Cakes & Inventive Flavors
Let’s face it, by the time the cake is cut, everyone is on the dance floor. So bring the cake to them! Have your baker prepare bite-size pieces to be passed while guests get down. Also trending? Hand-painted confections. White wedding cakes have become a canvas for personalization and hand-painting is a popular way to add a bespoke touch. Not only is the design on the outside important, but creating a flavorful bite like no other is totally on trend. Step aside chocolate and vanilla, new flavors like cookies and cream, Funfetti and exotic pairings (think: bourbon and mocha), are taking center stage with fillings and frostings.
As couples create a wedding uniquely their own, more are stepping outside the traditional reception space and hosting their weddings in unexpected places: boxing gyms, pop-up barns, historic libraries and large homes with sprawling backyards. Met at a summer camp? Host your wedding under the stars surrounded by nature. Love music? Choose a concert hall and be rock stars for the day. Looking for more inspiration? Check out the new book The Knot Yours Truly. Chock-full of beautiful real wedding photos, fresh ideas and tips, this book has everything you need to plan a unique wedding that perfectly reflects your relationship.
Single Stem Bouquets & Baby’s-Breath Revival
Single stem flowers are making a comeback. Opt for a sculptural stem, like an oversize tropical leaf, a calla lily, or a big-headed bloom like a peony or dinner-plate dahlia for maximum effect. Baby’s breath, that inexpensive stem of tiny white flowers, is making a return, in big and small ways. It pairs perfectly with on-trend greenery and works well for flower crowns and other small hairpieces. Want to go big? Create “clouds” of baby’s breath suspended above your dinner tables for a dramatic effect.
It’s All About the Sleeve
From caps and bells to barely there, sleeved silhouettes will be big this year. Also hot for 2018 is the cape. Sheer capes, lace capelets, hooded style and pearl-encrusted designs all made their way down the runways. What’s not to love about this removable trend that’s a more fashion-forward take on the classic veil? For men, suit colors and textures are getting an upgrade. Black, navy and gray suits will always be in style, but today’s guys are opting for more colorful alternatives (think: burgundy, dark green, even dusty mauve).Textures (like casual tweeds and herringbone patterns) are also playing a big role in groom and groomsmen’s ensembles.
In 2018, The Knot is hosting The Wedding of the Year. To enter for a chance to win an all-expenses-paid wedding like nothing you’ve seen before, couples must take The Knot Style Quiz and send their version, plus details about themselves, to WeddingoftheYear@TheKnot.com by January 31, 2018. See full details and contest rules here.
About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired an estimated 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.