May 2, 2016

The Bump App Provides Millennial Parents and Parents-to-Be with Personalized Content and Features to Make Real Time Parenting Decisions

Updated App Offers On-the-Go Parents and Expecting Parents with an All-in-One Baby Resource; Expert Answers, Plus An Industry-First, Single-List Baby Registry

NEW YORK, NY/May 2, 2016The Bump, the definitive voice for millennial parents, today announced an update and rebranding of The Bump Daily Pregnancy and Baby app for iPhone, now available for free on the App Store. With 93% of mom traffic on the internet coming from mobile*, millennials are looking for mobile solutions and reassurance when it comes to pregnancy and parenting. Redesigned to meet the needs of today’s mobile millennial parents, The Bump app provides real answers in a real voice that’s completely personalized to their journey, plus features a one-stop shopping guide for parents as they decide what products are best to ensure the health and wellbeing of their baby.

The Bump Daily Pregnancy and Baby app provides much-needed and sought-after mobile solutions for millennials who are expecting their first baby to new parents with a toddler-aged child.  Made for mobile, The Bump is the only pregnancy and parenting brand that has built its platform and products to be where on-the-go parents are the most – their phones. Features of The Bump Daily Pregnancy and Baby app include:

  • Personalized Content & Modern Design: The Bump Daily Pregnancy and Baby app includes a sophisticated yet simple brand design and a new daily feed of pregnancy and parenting content personalized to the age and stage of baby. If a woman is 12 weeks pregnant, content specific to how the baby is developing that week will be in the personalized feed; likewise if a parent has an eight-month-old, he or she will receive relevant information for their growing baby. If a user is a parent of more than one child, he or she will receive content personalized to both children’s ages. Parents can tap into the app each week for a modern take on the beloved “How Big is Baby” series, which compares the growing baby inside moms’ bump to the sizes of popular fruits and vegetables like cherry, mango and cantaloupe and more. Complete with a fresh, real voice that gives users all the expert information needed to navigate pregnancy and parenthood, parents can feel reassured that they’re receiving the most relevant and personalized information and tools in the palms of their hands.
  • Registry: The Bump is the only pregnancy and parenting brand to utilize its own single-list technology to aggregate and sync all of parents’ baby registries from multiple retailers into one list to easily create and manage their registries–and for loved ones to effortlessly purchase gifts, all in one place. With 80 percent of all baby registries in the U.S. being hosted on The Bump, the brand created an industry-first Registry Platform and Product Catalog. The Product Catalog features more than 15,000 of the best-selling baby products across 60 categories from top baby retailers, making it the only all-in-one registry solution for parents as they research and register. This central hub, available in The Bump app, also features product reviews on each of the 15,000 products with the option to add the product to an existing registry or start one right on the platform.
  • Real Answers: The only editor and expert-led questions and answer platform dedicated to pregnancy, baby, body and life as a new parent, Real Answers on The Bump provides reassurance to parents whenever and wherever they need it most. This interactive question and answer platform allows parents to ask any question and receive answers directly from editors, medical experts and other parents all in one platform. Real Answers experts include: Maven, the first digital clinic for women; One Medical, the fastest-growing primary care system; Joy Cho, founder of Oh Joy!; Jessica Shortall, author and parenting advocate; Jennifer Trachtenberg, MD, cofounder, The Baby Bundle App, pediatrician, mother and author; Lori Bregman, doula and pregnancy coach; Reproductive Medicine Associates of New York, one of the top fertility clinics in the U.S., and more.

“We’re thrilled to provide the best mobile app—the only one parents will need–to empower them to make the most informed decisions during their pregnancy and after baby has arrived,” said Julia Wang, Head of Digital Content, The Bump. “The Bump is a leader in content and tools for expectant and first-time parents, and now with the launch of Real Answers and The Bump Registry and Product Catalog, the brand is a one-stop destination to answer every question and meet their product research needs.”

Read more information and download The Bump Daily Pregnancy and Baby app here.

*Source: comScore

About The Bump
The Bump is the definitive voice for millennial parents and parents-to-be, providing a mobile-first experience, real-time expert advice, diverse lifestyle content and time-saving tools for parents on-the-go. As the go-to destination for first-time parents, The Bump utilizes its single-list technology to aggregate and sync baby registries from multiple retailers onto one, easy to use list for parents who are managing their registries and those buying for baby.  The Bump is part of XO Group Inc. (NYSE: XOXO), the premier consumer Internet and media company devoted to weddings, pregnancy and everything in between.  Follow The Bump on social media @TheBump.

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