The Holidays: The Top Season for Proposals
December 5, 2017 — The announcement of Prince Harry’s engagement to actress Meghan Markle has awakened the dreams of couples at the end of this year. Just like the British royal heir, more and more couples embrace the trend of wedding proposals in November and December. A survey with users of the Casamentos.com.br website shows that 25.6% of men and women who got married in 2017 got engaged in these months in previous years.
Also, this trend is not exclusive to Brazil. Registered users of other portals belonging to the WeddingWire group, which is present in 15 countries, also have the same behavior: in the United States, the United Kingdom, France, Italy, Spain and Mexico, most proposals are made around the Christmas holidays.
However, why are the holidays becoming the season of wedding proposals? According to research carried out in the forums of Casamentos.com.br, there are three main reasons that explain this trend:
A Time of Emotion and Family Gatherings
For many couples, it’s difficult to find a time to have the whole family together. With everyday responsibilities and commitments piling up, it’s even more difficult to get everyone together in celebration. Christmas is one of the few days of the year that the tradition of family gathering stays strong. Couples often take advantage of the occasion to announce their engagement or surprise their sweetheart and loved ones.
A Perfect Christmas Gift
Is there a more exciting gift than an engagement ring? If it’s the right time for the couple to take the “next step,” this could be a beautiful option to nail the Christmas gift surprise.
An American Trend
According to WeddingWire data, more than one-third of U.S. wedding proposals are made between November and December. This is because Americans take advantage of the Thanksgiving and Christmas holidays, when friends and family get together, to propose in style. Inspired by U.S. movies and series, more and more Brazilians are following suit.
Casamentos.com.br belongs to the WeddingWire group, a global leader in online wedding planning with 15 portals in Europe, America and Asia. Connecting consumers to creative and event planning professionals, WeddingWire receives 10 million unique monthly users through its mobile and web platforms. Users around the world have already written over 4 million reviews on vendors and services, and they can search, compare, and schedule visits to more than 400,000 registered businesses in the group’s global database.