July 14, 2017


What are Weddings Like Today?

  • Bodas.net has published the Book of Wedding Essentials in close collaboration with Professor Carles Torrecilla of ESADE and Google.
  • This publication contains the most significant data to understand current trends in the wedding industry and its trajectory for the immediate future.

Barcelona, July 14, 2017 Bodas.net, the world’s leading website in the wedding sector, in close collaboration with Professor Carles Torrecilla of ESADE and Google, has carried out an extensive study of how the wedding industry is changing in Spain.   This study, based on more than 8,000 surveys of wedding vendors and newlywed couples in Spain, has been shaped and included in the Essential Book of Weddings.

The book explains trends, Google searches, couple profiles, etc. and aims to be a 360º complete study of the wedding industry that serves as a fundamental working tool for all wedding professionals, who continue to evolve with the market.

Nina Perez, CEO of Bodas.net, highlights in the publication that “Bodas.net was born with the mission of helping couples around the world plan the most beautiful day of their lives, in collaboration with the best professionals. Therefore, carrying the responsibility of continuous improvement of the site, its director comments that “we hope this publication contributes to the wedding sector and that the industry, and couples around the world benefit from its learnings.  

Throughout its pages, you’ll find fascinating data, illustrated with infographics that make the research accessible.

For example, some of the relevant data extracted from the surveys explains that the smartphone is king for Spanish couples planning their weddings, making it necessary for wedding professionals who want to remain leaders in the field to be available on that platform.

What seems to be clear after reading the book is that the wedding industry is more active than ever and that there is a bright future ahead for companies in the sector willing to adapt to the needs of the market of the couple.

The complete book can be downloaded for free from the Bodas.net website: https://www.bodas.net/landings/libro-blanco

About Bodas.net
Bodas.net, part of the WeddingWire group, is the leading bridal portal, designed to help the bride and groom organize the happiest day of their lives. With its international presence, the group has created the world’s largest bridal community and virtual wedding marketplace on the Internet. It has a detailed database of over 400,000 wedding professionals and offers couples the tools to prepare their guest list, manage their budget, find their suppliers, etc. WeddingWire operates in 15 countries through different domains such as: bodas.net, WeddingWire.com, matrimonio.com, mariages.net, casamentos.pt, bodas.com.mx, casamentos.com.br, matrimonio.com.co, matrimonioios.cl, casamientos.com.ar, matrimonio.com.pe, Weddingspot.co.uk, matrimonio.com.uy, weddingwire.ca and weddings.co.in