A Memo From Raina Moskowitz, CEO, The Knot Worldwide.

Today, we celebrate 30 years of The Knot and our evolution to The Knot Worldwide.

Thirty years of helping people celebrate one of the most meaningful moments in their lives. Thirty years of turning what could feel overwhelming into something joyful, personal, and unforgettable. Thirty years of helping small businesses get discovered and grow.

Three decades ago, we didn’t just enter a category, we created one. We saw an opportunity to bring clarity, confidence, and connection to a deeply meaningful moment, and we built something entirely new to serve it. That vision still defines us today.

In a world that can feel increasingly digital, helping people create moments of in-person connection and commitment is not small work. Weddings aren’t just events. They become the memories people carry for a lifetime. It’s meaningful work. And thirty years in, it matters more than ever.

Every magazine that inspires, every product feature and design choice, every line of code that makes planning easier, every vendor conversation that helps a partner succeed – each of your contributions leads to that special moment when everything clicks into place. When someone looks around and thinks: this is exactly how it was meant to be.

That’s what you’ve been building.

We’re here today not because we got everything right, but because we kept learning, kept listening, and kept raising the bar.

Anniversaries aren’t just about looking back. They’re about recommitting to what comes next.

The next chapter of TKWW is about earning an even greater role in life’s most meaningful moments. It’s about building the most trusted, most human, most delightful experience for our customers and for each other.

We have that opportunity. And we have that responsibility. And if the last 30 years are any indication, we’re more than ready for it. 

I look forward to raising a glass with each of you during our Global All Hands today in recognition of this incredible milestone. Here’s to what we’ve built, and to what we’ll build next. The best of TKWW is still ahead, and I’m excited to be on this journey with you.