Elevating Pregnancy Essentials: The Bump Announces the Best of The Bump Awards Series for 2023
Parent-Tested and Editor-Approved, the 2023 Best of The Bump Awards Series Features the Ultimate Product List for Pregnancy and Postpartum
NEW YORK, NY, June 27, 2023 — The Bump, a leading multi-platform brand for pregnancy and parenting, announces the launch of the Best of The Bump Awards series today, honoring some of the most effective and proven products for pregnancy and postpartum in 2023. Featuring one winner for each of the 13 product categories, the Best of The Bump Awards considered parent feedback throughout the review process, including rigorous real-life product testing and input from a national survey. Editors of The Bump collaborated with real parents and conducted extensive market research to identify products that make parents’ lives easier. They chose the winning items based on ease of use, quality, effectiveness, style, and value. In conjunction with the awards, The Bump has introduced a brand refresh, featuring a modernized user experience and updated visual identity that extends across its digital platforms.
“We are delighted to introduce the Best of The Bump Awards series, a testament to our unwavering commitment to provide expectant parents with the absolute best in quality and reliability. Through rigorous testing protocols, invaluable collaboration with real parents and thorough market research, The Bump confidently selects exceptional products that truly deserve the Best of The Bump stamp of approval,” said Ashlee Neuman, Content Director at The Bump.
Jen Lee, Head of Marketing at The Bump, shared, “As we unveil these prestigious awards, we are also proud to present a refreshed brand experience across The Bump app and website that aims to provide an easy-to-use, trustworthy and celebratory experience that keeps it 100 percent real for new and expectant parents.”
The Best of The Bump Awards series takes immense pride in involving real parents in the product review process. Experienced editors, who are also parents themselves, meticulously researched and identified a list of hundreds of top-rated products, carefully considering the specialized needs of parents.
Parent testers evaluated each shortlisted item in real-life scenarios in their homes, assessing factors like effectiveness, ease of use, quality, style and value. With this rigorous testing protocol, along with survey results from parents across the country, The Bump chose one winning product for each of the 13 categories for the Best of The Bump Awards series.
The award-winning products for both pregnancy and postpartum are:
- Best Pregnancy Pillow: Momcozy Huggable Maternity Body Pillow
- Best Nipple Cream: The Honest Company Calm Your Nip Balm
- Best Pregnancy Stretch-Mark Cream: Palmer’s Cocoa Butter Formula Massage Lotion for Stretch Marks
- Best Pregnancy Test: Clearblue Rapid Detection Pregnancy Test
- Best Postpartum Underwear: Bodily All-in-One Panty
- Best Maternity Bra: Bravado Designs Sculpt Bra
- Best Breast Pump: Elvie Pump
- Best Postpartum Kit: Bodily Care for Birth Box
- Best Ovulation Test: Clearblue Advanced Digital Ovulation Test
- Best Pregnancy-Safe Skin Care Brand: The Honest Company
- Best Postpartum Belly Wrap: KeaBabies Revive 3-in-1 Postpartum Recovery Support Belt
- Best Nursing Bra: Bravado Designs Body Silk Seamless Nursing Bra
- Best Maternity Clothing Brand: Seraphine
Alongside the Best of The Bump awards, The Bump unveils a brand refresh, introducing a contemporary visual identity that spans its digital touchpoints, including the website, app, email and social media channels. With a bold typeface, modernized user experience, and updated visuals, this refreshed design signifies The Bump’s steadfast dedication to providing a trustworthy, celebratory experience that remains inclusive and authentically real.
About The Bump
The Bump is a definitive voice for all parents and parents-to-be, providing a multi-platform experience of real-time expert advice, diverse lifestyle content and time-saving tools for parents on the go.
The Bump is part of The Knot Worldwide, a leading global marketplace and family of brands championing celebration, including The Knot, WeddingWire and Bodas.net.
Associate Director, Public Relations