June 28, 2013

First-ever Same-sex Wedding Survey Determines Trends in Gay Nuptials

NEW YORK (June 28, 2013) – Today, TheKnot.com, the number-one online wedding planning destination, and The Advocate, the world’s leading gay news source, announced the results of their first Same-Sex Wedding Survey. The first-of-its-kind study gives insight into how same-sex couples are integrating existing traditions into their wedding ceremonies as well as reformulating and creating new traditions to fit their nuptials. Plus it offers insight into how these couples’ planning habits compare with those of their straight counterparts.

“At The Knot, we eat, sleep, dream and breathe weddings. We could not be more excited that 12 states and Washington DC (and counting!) are finally allowing same-sex couples the right to marry, declare their love for one another and plan those weddings,” said Rebecca Dolgin, The Knot’s editor in chief. “That’s why we’re delighted to partner with The Advocate to gain insight into this group’s wedding planning. It’s a historic time for our country as more and more states pass this legislation, and we’re excited to be at the forefront by being the first to provide this level of detail and information on how same-sex couples plan and how their weddings compare with those of straight couples.”

“Same-sex weddings are no longer a fantasy; they’re fast becoming the norm,” said Stephen Murray, Here Media’s senior vice president for marketing and brand strategy. “Our 2013 Here Media/MRI survey reports that nearly 20% of our audience is planning to get married in the next one to three years. That’s a huge increase from even a year ago, and one that opens up an array of new opportunities for wedding, bridal and travel advertisers. We’re thrilled to have partnered with The Knot to give these advertisers insight into the latest buying trends and behaviors to help them tap into this lucrative market.”