September 13, 2016

XO Group Deepens Relationship With Pre-Engaged Audience With Acquisition Of Leading Proposal Story Platform, How He Asked

The Knot, the #1 Wedding Brand and Marketplace, Increases Audience and Influence Among Pre-Engaged Couples Through Acquisition

NEW YORK, NY/Sept. 13, 2016 – XO Group Inc. (NYSE: XOXO), the premier lifestage technology and media company, today announced the acquisition of How He Asked, the preeminent digital and social media brand for pre-engaged couples.

Before a couple can say, “I do,” they must first say, “yes.” Over the past 20 years, XO Group’s flagship brand The Knot has been the go-to brand for couples planning every aspect of their wedding. With the acquisition of How He Asked, The Knot will better serve its audience even earlier in their wedding planning journey with more proposal ideas, engagement ring inspiration and connections to jewelry vendors. The acquisition also allows more opportunities for partners and advertisers of The Knot to engage and connect with the pre-engaged audience.

“Not only are we acquiring a brand that helps couples pull off their perfect proposal with unique engagement stories and inspiration, we’re also excited to acquire a talented, motivated and enthusiastic team member, Stacy Stahl,” said Dhanusha Sivajee, executive vice president of marketing and editorial at XO Group Inc. “We look forward to bringing How He Asked into our portfolio of brands as we continue our mission of guiding people through all of life’s biggest moments.”

“I’m excited to join the XO Group family and provide even more to the How He Asked audience with the leading content, tools and services The Knot has to offer,” said Stacy Stahl, founder and CEO of How He Asked. “As The Knot provides couples with everything needed to plan their perfect wedding day and How He Asked helps couples plan the perfect proposal, the marriage of these two brands couldn’t be more fitting.”

Stahl will join XO Group and continue to run and its social media handles. Terms of the acquisition will not be disclosed.

About XO Group Inc.
Our mission is to help people navigate and enjoy life’s biggest moments, together. Our family of multi-platform brands guide people through transformative lifestages, from getting married to moving in together and having a baby. Our brands include The Knot, the number one wedding planning resource, The Bump, a leading pregnancy and parenting brand, and The Nest, the hip guide to all things home for new couples. The Company is publicly listed on the New York Stock Exchange (NYSE:
XOXO) and is headquartered in New York City.

About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of 
XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at and follow on social media: and @TheKnot on Twitter, Pinterest and Instagram.

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