The Knot Inc. Announces Acquisition of Breastfeeding.com
#1 Breastfeeding Website Enhances Lifestage Media Company’s Growing Portfolio of Baby Brands
NEW YORK, NY (January 13, 2009) — The Knot Inc. (NASDAQ: KNOT) is pleased to announce the acquisition of Breastfeeding.com (www.breastfeeding.com), the #1 website dedicated to providing advice on breastfeeding — one of first-time mothers’ biggest challenges. The addition of Breastfeeding.com further enhances the already robust pregnancy and first-time parenting offerings by The Knot Inc., which include TheBump.com and LilaGuide.com.
Features on Breastfeeding.com include:
UNPARALLELED BREASTFEEDING CONTENT
With thousands of breastfeeding Q&As, articles, and videos, Breastfeeding.com has the deepest, easy-to-understand, easy-to-find collection of breastfeeding content on the web.
EXTENSIVE BREASTFEEDING PANEL OF EXPERTS
Breastfeeding.com has assembled the ultimate team of breastfeeding experts and a medical advisory board of the world’s foremost authorities, including Dr. Ruth Lawrence and Dr. Jane Morton.
LACTATION CONSULTANTS
Looking for a lactation consultant? Breastfeeding.com has a directory of nearly 4,000 lactation consultants. Plus, first-time moms struggling with breastfeeding can log onto the website to join two-hour live chats with lactation consultants four times a week.
LARGEST COMMUNITY OF BREASTFEEDING MOMS
With one out of two moms in the US and Canada visiting Breastfeeding.com, the site is home to the largest community of breastfeeding mothers.
“We’re thrilled to add Breastfeeding.com to our suite of websites for women in key lifestages,” said David Liu, CEO of The Knot Inc.
About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; www.theknotinc.com) is a leading lifestage media company targeting couples planning their weddings and future lives together. The company’s wedding brands, The Knot and WeddingChannel.com, and newlywed brand, The Nest, reach millions of engaged couples and newlyweds each year. The Knot Inc. Baby Network brands include The Bump, which focuses on pregnancy and first-time parenthood via TheBump.com website and local guides, and LilaGuide.com, a local baby services and community website.
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