The Knot Inc. Acquires #1 Wedding Application on Facebook Platform
Created by WedSnap, Weddingbook Has Largest Community of Brides on Facebook Platform and Now Joins The Knot Wedding Network
NEW YORK, NY (January 26, 2009) — The Knot Inc. (NASDAQ: KNOT) today announced the acquisition of WedSnap (www.wedsnap.com/weddingbook), developer of Weddingbook, the most popular wedding application on Facebook Platform. Weddingbook will join The Knot Wedding Network’s suite of leading wedding websites — TheKnot.com, the #1 wedding website, and WeddingChannel.com, the #1 wedding gift registry website — which already reaches 80 percent of all to-be-weds on the Internet.
The popular application, Weddingbook, boasts the following features:
LARGEST COMMUNITY OF BRIDES ON FACEBOOK
Need wedding advice? Look no further than the Weddingbook Boards where the largest and most active wedding community on Facebook shares advice and wedding plans 24/7.
COMMUNICATE WEDDING DETAILS
Communicate the latest wedding planning details, Facebook-style. Users can create a wedding profile box, share Wedding Status updates, upload Weddingbook’s Wedding Countdown Clock and photo albums, and receive congratulatory messages in a guest book.
SHARE GIFT REGISTRY INFORMATION
Weddingbook enables brides to provide direct links to their registries, making it easier for guests to search and find wedding gifts in one location.
INTRODUCE WEDDING GUESTS
You no longer have to attend a wedding where you only know the couple getting married! With Weddingbook, engaged couples can ensure a fabulous party by helping guests meet each other before the big day. Guests can check out names, photos, and links to profiles of others who will be attending the wedding.
“For 12 years, the success of The Knot has been fueled by the robust growth of our community,” said David Liu, CEO of The Knot Inc. “With this acquisition, The Knot community broadens by branching into the fastest growing social network of brides on Facebook, while Weddingbook members will have access to our extensive repertoire of tools, content, and vendor directories.”
About WedSnap
WedSnap (www.wedsnap.com/weddingbook) is the creator of Weddingbook, the #1 wedding application on Facebook. Facebook recently named Weddingbook as a top finalist in the fbFund developer competition—where Facebook users and the fbFund advisory committee selected and voted on favorite applications, which were eligible to receive an award of up to $250,000.
About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; www.theknotinc.com), is a leading lifestage media company. The Company’s flagship brand, The Knot, is the nation’s leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle), and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.
Facebook® is a registered trademark of Facebook Inc.
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