March 1, 2011

The Knot Wins 2011 Appy Award For Its First iPad App

iPad App From Number One Wedding Website Named 2011 Appy Award Winner for iPad Publishing

NEW YORK (March 1, 2011) – The Knot Inc. (NASDAQ: KNOT), the leading lifestage media company with the #1 wedding website, today announced that its first iPad app, The Knot Weddings Magazine for the iPad, has received a 2011 Appy Award in the category “iPad Publishing.” Presented by MediaPost, the annual Appy Awards honor the best mobile, social and web applications in a diverse range of categories.

“We’re honored that The Knot Weddings Magazine for the iPad has been recognized among such distinguished competition,” said David Liu, CEO and cofounder of The Knot Inc. “The Knot prides itself on creating innovative and best-in-kind resources for brides, and we’re thrilled that our commitment to creating a bold and revolutionary rethinking of what a digital magazine can and should be has been acknowledged by MediaPost.”

Launched in October 2010, The Knot Weddings Magazine for the iPad is a first-of-its-kind iPad app that elevates the experience of flipping through a magazine by injecting it with a large embedded wedding community, enhanced scrapbooking and social networking capabilities, and hundreds of inspirational photos and detailed how-to videos that provide brides with a close-up, behind-the-scenes look at all the wedding details to help them plan their wedding.

Additional mobile applications from include Wedding 911 by The Knot, where brides can receive instant answers to their top wedding questions 24/7, no matter where they are; The Knot Wedding Dress Look Book, an on-the-go resource for wedding dress shopping; andGiftRegistry360 Scan & Add App, a universal gift registry app that converts a smartphone into a bar-code scanner.

In addition to the 2011 Appy Award, The Knot Weddings Magazine for the iPad has also received incredible coverage in The Wall Street Journal and a top rating on min.

To download The Knot Weddings Magazine for the iPad, please visit the Apple App Store.

For the full list of 2011 Appy Awards category finalists and winners, please

About The Knot Inc.
The Knot Inc. (NASDAQ: KNOT; is the premier media company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the industry’s #1 wedding brand, The Knot, and has grown to include, The Nest and The Bump. Our groundbreaking community platforms and incomparable content have ignited passionate communities across the country. The Knot Inc. is recognized by the industry for being innovative in all media — from the web to social media and mobile, magazines and books, and television and video. For our advertisers and partners, The Knot Inc. offers the consummate opportunity to connect with our devoted communities as they make the most important decisions of their lives. Founded in 1996, The Knot Inc. is made up of four major revenue categories: online sponsorship and advertising, registry services, merchandise and publishing. The company is publicly listed on NASDAQ (KNOT) and is headquartered in New York City.

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