June 28, 2011

The Knot Inc. Highlights Expanded Footprint with New Corporate Name, XO Group Inc.

Leading Media and Technology Company for Women in Key Lifestages Relaunches With Opening Bell Ceremony at the New York Stock Exchange

NEW YORK (June 28, 2011) – In recognition of its expanded footprint, The Knot Inc., a global media and technology leader devoted to weddings, nesting and first-time parenthood, today rang the opening bell at the New York Stock Exchange (NYSE). The bell-ringing ceremony celebrates the common stock listing transfer to NYSE from the NASDAQ Stock Market and the renaming of its corporate entity to XO Group Inc. (NYSE: XOXO; www.theknotworldwide.com).

“When we launched as The Knot 15 years ago this June, our mission was simple: change the world of weddings,” said David Liu, cofounder and CEO of XO Group Inc. “After building our extraordinary market share, the even larger opportunity became apparent: using our technology platform to help our millions of recent brides – and marketing partners – navigate the next big steps, the first home and first baby. Our new corporate identity, XO Group Inc., reflects this expanded role in our loyal customers’ lives in America and around the world.”

Fastest-Growing Media & Technology Company. Since launching in 1996, XO Group Inc. has gained dominant market share in the wedding space with the top two wedding websites,TheKnot.com and WeddingChannel.com, and launched the #1 website for newlyweds,TheNest.com, and the fastest-growing website devoted to pregnancy and first-time parents,TheBump.com.

Newly Launched International Brands. In less than a year, Ijie.com (爱结, www.ijie.com), a multiplatform resource in China providing Western inspiration and local advice for weddings, relationships and pregnancy, has seen significant growth as affluent and discerning Chinese consumers recognize its unique offering of modern ideas and innovative products.

Award-Winning Social & Mobile Platforms. XO Group Inc. has been quick to embrace new opportunities in the social and mobile spaces, becoming categorical leaders in weddings and first-time parenthood on Facebook and having produced more iPhone apps than any other media company.

Patented Registry Technology. XO Group Inc. continues to improve its patented registry technologies and is the undisputed leader in this space with the #1 registry search engine,WeddingChannel.com, and the next-generation, one-stop registry service GiftRegistry360.com.

Innovative Marketing Platforms. World-class brands, from Procter & Gamble to Macy’s, have chosen XO Group Inc. to deliver exceptional creative marketing solutions to reach the highly sought-after female demographic.

About XO Group Inc.
XO Group Inc. (NYSE: XOXO; www.theknotworldwide.com), formerly The Knot Inc., is the premier media and technology company devoted to weddings, pregnancy and everything in between, providing young women with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include WeddingChannel.com, The Nest, The Bump and Ijie.com. XO Group is recognized by the industry for being innovative in all media – from the web to social media and mobile, magazines and books, and video – and our groundbreaking social platforms have ignited passionate communities across the world. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, ecommerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.


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