July 30, 2018

Zohar Yardeni Joins XO Group As Executive Vice President, Product

Accomplished Facebook and ZocDoc Product Leader Brings Expertise to XO Group

New York, NY/July 30, 2018 XO Group Inc. (NYSE: XOXO) announced today that Zohar Yardeni is joining the company as Executive Vice President, Product. Yardeni is a talented product leader and visionary with a record of successfully delivering experiences users love. Yardeni will lead the XO Group product and design organization as The Knot continues to improve its industry-leading wedding app and marketplace, offering a seamless, all-in-one planning experience—from finding inspiration and local wedding pros to creating and managing all guest experiences, wedding registries and more.

“We’re thrilled to welcome Zohar to the XO family,” said Mike Steib, CEO of XO Group. “His extensive product development and business leadership experience will help us further our mission of providing our couples and local business partners with best-in-class products and services.”

Yardeni was most recently a Product Manager at Facebook, where he led several product teams in the Local organization. Prior, Yardeni led product as well as design, content, and data teams as Chief Product Officer at Knewton and VP of Product at ZocDoc. Prior to ZocDoc, Yardeni ran several startups including CallStreet, an earnings call transcription service which he founded and subsequently sold to FactSet Research Systems (NYSE: FDS). Yardeni also served as Global Head of Product Management at Thomson Reuters, where he led a team working to reinvent a multi-billion dollar platform of financial applications and websites. Yardeni received an MBA from Columbia Business School and a B.A. in Philosophy and Psychology from Cornell University.

“I’m excited to join a company that’s at the forefront of providing the best user experience and product-driven solutions for couples planning life’s biggest moments,” said Zohar Yardeni. “I’m extremely impressed with the team at XO Group and look forward to joining them as they continue solving couple’s needs and creating deep, digital experiences across all platforms.”

About XO Group Inc.
XO Group Inc.’s (NYSE: XOXO; theknotworldwide.com) mission is to help people navigate and truly enjoy life’s biggest moments together. Our multi-platform brands guide couples through transformative life stages – from getting married with The Knot, to having a baby with The Bump, helping bring important celebrations to life with entertainment vendors from GigMasters and building a healthy, happy marriage with Lasting. The Company is publicly listed on the New York Stock Exchange (NYSE: XOXO) and is headquartered in New York City.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change as the quarter progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change prior to the end of the quarter. Although these expectations may change, we will not necessarily inform you if they do. Our policy is to provide expectations not more than once per quarter, and not to update that information until the next quarter. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation, (i) our online wedding-related and other websites may fail to generate sufficient revenue to survive over the long term, (ii) we incurred losses for many years following our inception and may incur losses in the future, (iii) we may be unable to adjust spending quickly enough to offset any unexpected revenue shortfall, (iv) sales to sponsors or advertisers may be delayed or cancelled, (v) efforts to launch new technology and features may not generate significant new revenue or may reduce revenue from existing services, (vi) we may be unable to develop solutions that generate revenue from advertising delivered to mobile phones and wireless devices, (vii) the significant fluctuation to which our quarterly revenue and operating results are subject, (viii) the seasonality of the wedding industry, (ix) our e-commerce operations are dependent on Internet search engine rankings, and our ability to influence those rankings is limited, (x) the dependence of our registry services business on third parties, and (xi) other factors detailed in documents we file from time to time with the Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.