XO Group Furthers Mission of Empowering Women by Teaming Up with I AM THAT GIRL and Honoring FoundHERS on International Women’s Day
XO Group FoundHERS Movement Celebrates Women of All Ages Who Are Founders of Their Own Purpose & Mission in Life
NEW YORK, NY/March 8, 2018–In honor of International Women’s Day, XO Group Inc. (NYSE: XOXO) kicks off a partnership with I AM THAT GIRL, a nonprofit organization that empowers girls to speak their truth, love themselves and be the leaders of the future, with the #FutureIsFoundHERS event at its NYC headquarters tonight. Furthering XO Group’s long-standing mission to support and empower women, the #FutureIsFoundHERS event will host top female leaders to honor the achievements of high school and college-aged girls from I AM THAT GIRL who are owning their own mission in life and creating change in their communities. The partnership with I AM THAT GIRL marks XO Group’s expansion of its successful FoundHERS event series into digital and social content highlighting the stories of female leaders, plus a reciprocal mentorship program for all ages, and the creation of a female empowerment and leadership curriculum that will be shared with the 300 local chapters of I AM THAT GIRL.
Since XO Group launched in 1996 with a female cofounder, the company has empowered millions of women to stay true to themselves. From giving brides on The Knot the confidence to break the rules brilliantly, to encouraging moms on The Bump to free themselves of mommy-judgments, the family of brands within XO Group has always sought to breed generations of FoundHERS—women who love who they are and who are founders of their own purpose and mission in life, however they choose to define it. FoundHERS can exist at any age, occupation or job title, and XO Group created the FoundHERS movement and partnership with I AM THAT GIRL to show that women can create change and be mentors at any age or any stage of their life or career.
“We’re incredibly proud to honor the achievements and support the growth of our future female leaders by partnering with I AM THAT GIRL,” said Dhanusha Sivajee, Executive Vice President, Marketing & Editorial, XO Group Inc. “Now more than ever do women need to band together and invest in our future politicians, moms, CEOs, founders and leaders of our world.”
“It’s a privilege to partner with an organization that shares our values in supporting and inspiring women in all walks of life. We are thrilled to team up with XO Group, collaborating to create programs that continue to build stronger, braver, compassionate female leaders,” said Christy Reeves, CEO, I AM THAT GIRL. “Together, we are celebrating girls and bringing out the best of people in our communities.”
In 2016, XO Group created the FoundHERS event series featuring female leaders sharing their professional journeys—the highs, lows, challenges and wins—in a candid fireside chat. Tonight, XO Group will bring together 150+ badass females under their roof to celebrate FoundHERS and shine a light on I AM THAT GIRL members Jolie Brownell, Brooke Overturf, Juliette Mogenson, Shana Kheradyar and Trinity Monteiro, who have defined their purpose and mission and are using it to help others.
XO Group will continue to share the stories of #XOFoundHERS through in-person events, on social media and online. To follow the latest news and featured FoundHERS, go to www.theknotworldwide.com/foundhers or follow #XOFoundHERS on social media.
About XO Group Inc.
Our mission is to help people navigate and truly enjoy life’s biggest moments together. Our multiplatform brands guide couples through transformative lifestages—from getting married to moving in together and having a baby—and include The Knot (the #1 wedding planning resource), The Bump (a leading pregnancy and parenting brand), The Nest (the hip guide to all things home for new couples), and GigMasters (a leading event marketplace). The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.
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