Paul Bascobert Joins XO Group as President of Local Marketplace
Industry Leader with Extensive Experience in Media, Technology & Local Joins XO Group to Support Transactional Marketplace Transformation
NEW YORK, NY/September 7, 2016 – XO Group Inc. (NYSE: XOXO), the premier lifestage technology and media company, today announced that Paul Bascobert has joined the company as President of Local Marketplace.
“We are thrilled to welcome Paul to the executive management team at XO Group,” said Mike Steib, Chief Executive Officer, XO Group Inc. “Paul is a highly regarded industry executive. His strong track record serving local businesses, coupled with his deep experience in media and technology, will play a pivotal role in growing our local transactional marketplace.”
Bascobert comes to XO Group with over 20 years of experience in media, technology and local enterprise. Most recently, Bascobert served as President of Local for Yodle, where he led a high-velocity sales and client services team serving over 50,000 local business customers. Bascobert’s career also includes Chief Operating Officer of Bloomberg Media, President of Bloomberg BusinessWeek, and Chief Marketing Officer and SVP of Operations at Dow Jones. Bascobert is also a successful entrepreneur who co-founded Vertex Partners – a consultancy firm specializing in product and sales strategy – that was later acquired by Braun Consulting and Fair Isaac Corporation.
“It’s an exciting time to join this incredibly passionate team,” said Bascobert. “XO Group is re-defining its brands by building products that directly engage and delight consumers and local partners. I’m thrilled to be a part of the continued growth and transformation.”
About XO Group Inc.
Our mission is to help people navigate and enjoy life’s biggest moments, together. Our family of multi-platform brands guide people through transformative life stages, from getting married to moving in together and having a baby. Our brands include The Knot, the number one wedding planning resource, The Bump, a leading pregnancy and parenting brand, and The Nest, the hip guide to all things home for new couples. The Company is publicly listed on the New York Stock Exchange (NYSE: XOXO) and is headquartered in New York City.
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