The Knot and The Bump Receive Six Telly Awards For Branded Video Content
NEW YORK, NY – July 3, 2018–XO Group Inc. announced today that its leading brands The Knot and The Bump have won a combined six Telly Awards in the Branded Content category of the 39th Annual Telly Awards. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms; television and streaming networks; agencies; and production companies including Vice, Vimeo, Hearst Digital Media and BuzzFeed.
Created by the award-winning Studio @ XO, XO Group’s in-house branded content creative and production agency, the winning video content includes:
2018 TELLY AWARDS SILVER
General-Business-to-Consumer for Branded Content
Coldwell Banker and The Knot Present: Absolute Must-Haves for Your First Home Together
2018 TELLY AWARDS SILVER
General-Business-to-Consumer for Branded Content
Macy’s and The Knot Present: 5 Wedding Style Trends For 2017: Which One’s Your Look?
2018 TELLY AWARDS BRONZE
General-Business-to-Consumer for Branded Content
Geico and The Bump Present: Surprising Things All New Parents Experience
2018 TELLY AWARDS BRONZE
General-Business-to-Consumer for Branded Content
5/3 Bank and The Knot Present: Life Made Better
2018 TELLY AWARDS BRONZE
General-Business-to-Consumer for Branded Content
ARAG and The Bump Present: Adulting 101: Preparing for Parenthood
2018 TELLY AWARDS BRONZE
General-Business-to-Consumer for Branded Content
ARAG and The Knot Present: Adulting 101: How to Protect Your Home
“XO Group and its family of brands are pushing the boundaries for video innovation and creativity at a time when the industry is rapidly changing,” said Sabrina Dridje, Managing Director of the Telly Awards. “This award is a tribute to the talent and vision of its creators.”
“Branded content is a differentiator for brands looking to reach our highly engaged audiences on The Knot, The Nest and The Bump,” said Nick Fortunato, Vice President of Custom Content and Head of Studio @ XO, XO Group. “Our lifestage sites create the opportunity for us to produce powerful, emotional storytelling connecting brands with our audience as they go through these milestones in their lives.”
Today’s winners’ announcement caps a year-long initiative by the Telly Awards to rebuild the honors for the multiscreen era. Throughout 2017-2018, the Tellys refashioned their categories to honor the type of work being made by leading producers, including branded content, social video and animation. They also worked with industry experts to identify important categories where technology was playing an impactful role in the ways stories are now being told, such as Virtual Reality, Interactive and 360 Video. To judge all this new and innovative work, the Tellys recruited over 200 new judges, from companies such as Vimeo, Duplass Productions’ Donut, ustwo, Discovery Networks, VaynerMedia and Framestore.
The full list of the 39th Annual Telly Awards winners can be found at www.tellyawards.com/winners.
About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.
About The Bump
The Bump is the definitive voice for millennial parents and parents-to-be, providing a mobile-first experience, real-time expert advice, diverse lifestyle content and time-saving tools for parents on the go. As the go-to destination for first-time parents, The Bump utilizes its single-list technology to aggregate and sync baby registries from multiple retailers onto one, easy-to-use list for parents who are managing their registries and those buying for baby. The Bump is part of XO Group Inc. (NYSE: XOXO), the premier consumer internet and media company devoted to weddings, pregnancy and everything in between. Follow The Bump on social media @TheBump.
About The Telly Awards
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include NAB, StudioDaily, Stash Magazine, and Digiday.
Find The Telly Awards Online:
Website: www.TellyAwards.com
Facebook: /TellyAwards
Twitter: @TellyAwards
Instagram: @TellyAwards
YouTube: /TellyAwards
Forward-Looking Statements
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