August 3, 2014

08/13/2014: XO Group Inc. Names Dhanusha Sivajee as EVP, Marketing

NEW YORK, NY, August 13, 2014 –XO Group Inc. (NYSE: XOXO,, the premier consumer internet and media company devoted to weddings, pregnancy and everything in between, today announced it has named Dhanusha Sivajee as executive vice president, marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications.

“We are thrilled to welcome Dhanusha Sivajee to XO Group,” said Mike Steib, chief executive officer and president of XO Group. “She is a well-known strategic marketing leader with a proven track record of building brands and driving tremendous audience growth in the digital and mobile space. Her mobile expertise combined with her ability to deepen relationships at every consumer touch point will be extremely important as we deliver on our strategic transformation to a digital marketplace.”

As leader of the marketing team, Ms. Sivajee will continue the push towards a digital marketplace and deepen consumer engagement across multiple platforms. “XO Group has built trendsetting brands that are trusted as the go-to destination for young couples as they navigate the most transformative years of their lives. I am excited to reinforce the company’s leadership position with this millennial audience by developing marketing strategies that engage our members on a timely, relevant and incredibly personal level,” said Ms. Sivajee.

Ms. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL’s portfolio of digital brands. Previously, Ms. Sivajee worked for Bloomberg as VP of global marketing for Bloomberg Mobile. She was part of the executive team that launched a suite of Bloomberg Mobile products, including the award-winning Bloomberg Businessweek iPad app, and helped grow its audience 5X in her first year. Prior, Ms. Sivajee spent seven years at HBO, where she held several leadership roles in creating signature cross-platform marketing campaigns that drove cross-screen consumer engagement , and developed and launched the go-to-market strategy for the broadband video product, HBO GO.

Ms. Sivajee received a bachelor of science in international management from the University of Manchester, England and a master of business administration from Duke University. She is a champion of promoting diversity in the industry and is a founding and current board member of Digital Diversity Network, a trade organization dedicated to providing community, education and resources to foster diverse leadership and ownership in the digital media and hi-tech sectors. She lives in Scarsdale, New York, with her husband and two sons.

About XO Group Inc.
XO Group Inc. (NYSE: XOXO; is the premier consumer internet and media company devoted to weddings, pregnancy and everything in between, providing young couples with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Our family of premium brands began with the #1 wedding brand, The Knot, and has grown to include The Nest, The Bump and XO Group is recognized by the industry for being innovative in media – from the web to mobile, magazines, books and video. XO Group has leveraged its customer loyalty into successful businesses in online sponsorship and advertising, registry services, e-commerce and publishing. The company is publicly listed on the New York Stock Exchange (XOXO) and is headquartered in New York City.

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