February 14, 2018

Couples Spend an Average of $33,391 on Weddings, Incorporating Cultural, Religious and Personalized Elements, According to The Knot 2017 Real Weddings Study

The Most Comprehensive Survey of Americans Married in 2017 Reveals Couples Moving Away from Formal/Black-Tie Affairs to Create Weddings That Truly Represent Who They Are as a Couple; Guest Entertainment Triples Since 2009

New York, NY/February 14, 2018The Knot, the leading digital wedding brand, today released the results of The Knot 2017 Real Weddings Study. The 11th annual leading wedding industry report, the most trusted and comprehensive of its kind, surveyed nearly 13,000 US brides and grooms married in 2017 to uncover the financial spending habits and trends of real weddings in America. This study includes national and regional statistics on the average cost of a wedding, wedding vendor cost, how couples budget for their big day, the average number of wedding guests, spend per guest, wedding style trends and other key statistics related to weddings in America.

In 2017, the average cost of a wedding was $33,391, with high spenders—those spending an average of $60,000 or more on their weddings—spending an average of $105,130 on their wedding day. Formal weddings have steadily decreased (20% in 2009 to 16% in 2017), as couples look to nontraditional venues such as barns, farms, historic homes, wineries, museums and parks to bring their personalities to life on their wedding day. Incorporating cultural and religious traditions, such as a Chinese tea ceremony or traditional hora Jewish dance, is also very important to couples. Additionally, spend per guest has increased (from $194 in 2009 to $268 in 2017), while guest count has decreased (from 149 in 2009 to 136 in 2017), as couples aim to create the ultimate guest experience with photo booths, sparklers, selfie stations, games, musical performances, wine and liquor tastings, magicians and more.

“Weddings in 2017 showed us that couples are focused on guests, as we see them pulling out all the stops to create a truly memorable experience for their wedding attendees,” said Kristen Maxwell Cooper, editor in chief of The Knot. “Couples are also shifting away from formal affairs to create an experience that’s truly reflective of their personalities, and infusing more unique and unconventional ideas—from their venue and invitations to food, entertainment and more.”

Top 2017 Wedding Statistics

  • Average Wedding Cost: $33,391 (excludes honeymoon)
  • Most Expensive Place to Get Married: Manhattan$76,944 average spend
  • Least Expensive Place to Get Married: New Mexico$17,584 average spend
  • Average Spent on a Wedding Dress: $1,509
  • Average Marrying Age: Bride, 29.2; Groom, 30.9
  • Average Number of Guests: 136
  • Average Number of Bridesmaids: 5
  • Average Number of Groomsmen: 5
  • Most Popular Month to Get Engaged: December (16%)
  • Average Length of Engagement: 14.0 months
  • Most Popular Months to Get Married: September (16%), June (15%) and October (14%)
  • Popular Wedding Colors: Ivory/Champagne (37%), Dark Blue (32%) and Gold (30%)
  • Percentage of Destination Weddings: 25%

Top 2017 Wedding Trends

FORMAL WEDDINGS ON THE DECLINE; NONTRADITIONAL RECEPTION VENUES IN DEMAND.Since 2009, formal/black-tie weddings have decreased from 20% to 16%, and ceremonies hosted in a religious institution have dropped significantly, from 41% in 2009 to 22% in 2017. Meanwhile, outdoor ceremonies increased from 39% in 2009 to 52% in 2017. As couples look for more unique, unconventional places to host their weddings, farm, barn and ranch reception venues increased from 2% in 2009 to 15% in 2017, and historic homes rose from 12% in 2009 to 14% in 2017. Banquet halls dropped (from 27% in 2009 to 17% in 2017), as did hotels and resorts (from 18% in 2009 to 12% in 2017) and country clubs (from 13% in 2009 to 10% in 2017). Additional popular nontraditional reception sites include beach houses, wineries, rooftops, museums and parks. Time-honored wedding reception traditions are also seeing a decline, with less than half (49%) of brides doing a bouquet toss (down from 53% in 2016); 37% of grooms doing a garter toss (down from 41% in 2016); and 85% of couples doing a cake cutting (down from 88% in 2016).

MOBILE WEDDING INCREASES AS MORE COUPLES ARE PLANNING ON THE GO. Couples using smartphones for wedding planning activities increased from 89% in 2015 to 92% in 2017. The most popular smartphone wedding planning activity is browsing wedding gowns (65%). Researching wedding vendors (54%, up from 31% in 2014); using online planning tools (48%, up from 21% in 2014); creating a personal wedding website (31%, up from 14% in 2014); and using an online RSVP service (28%, up from 7% in 2014) are also top-of-mind wedding planning activities on mobile.

PERSONALIZATION IS A TOP CONSIDERATION, AS THE BRIDE’S PARENTS PAY FOR A MAJORITY OF THE WEDDING. When planning the wedding, couples’ most important consideration is cost (72%), followed by the overall look and vibe (69%), and personalization: planning a wedding that’s a true reflection of who they are as a couple (64%). How did couples determine their wedding budget? Fifty-four percent spoke to their families about what they were willing to contribute; 41% shopped around and researched to get an idea of costs; and 33% had a dollar amount they absolutely did not want to go over. Who pays for the wedding? Tradition rings true, with the bride’s parents contributing the most. On average, the bride’s parents contribute 45% (56% for high spenders) of the overall wedding budget; the bride and groom contribute 41% (28% for high spenders); and the groom’s parents contribute 13% (15% for high spenders); others account for the remaining 2%. In 2017, 10% of couples paid for the wedding entirely by themselves (4% for high spenders), and 9% of couples (16% for high spenders) didn’t contribute any finances to the wedding budget. Most couples, 92% (96% for high spenders), say the economy did not affect wedding plans, and 45% (51% for high spenders) report spending more than they planned, with the average couple overspending by $7,319. Fifty-one percent of high spenders went over their budgets by an average of $20,417.

COUPLES CREATE THE ULTIMATE GUEST EXPERIENCE AS GUEST SPEND RISES, WHILE GUEST COUNT DROPS. Couples continue to focus on creating an amazing guest experience, with 72% saying it was very important their guests were entertained at their wedding. Furthermore, the average number of wedding guests in 2017 is down to 136, compared to 149 in 2009, while the cost per wedding guest is up to $268, compared to $194 in 2009. To create a completely memorable experience for guests, couples are spending on entertainment and personalization. Custom guest entertainment has more than tripled—from 11% to 40% since 2009—with photo booths (69%), sparklers (24%), selfie stations or video booths (22%), games (19%), candy bars (13%), bonfires (12%) and musical performances (12%) present at weddings. Also on the rise are fireworks, dance performers, cigar rolling stations, wine and liquor tastings, and magicians. The most popular guest entertainment for high spenders include photo booths (73%), sparklers (23%), musical performance, (18%) and selfie stations or video booths (18%).

CULTURAL AND RELIGIOUS TRADITIONS ARE ABUNDANT. Aside from their personalities, it’s important to couples to infuse their culture and religion into their celebration. Twenty-one percent of couples incorporated cultural elements into their wedding, including examples such as a Chinese tea ceremony; flamenco guitarist; Irish step dancers and bagpipers; ceremonial readings in Italian and Polish; traditional Jewish hora dance; Moroccan belly dancers; Hawaiian lei exchanges; a reading from a Lebanese poet; traditional Hindu ceremony; 1,000 Japanese paper cranes for décor; Persian honey ceremony; African-American jumping the broom tradition; Cuban cigar rolling station; and more.

SOCIAL MEDIA AND WED TECH HELP CAPTURE EVERY MOMENT. Couples are using social media more than ever to tell their personal story from the moment they get engaged. Thirty-eight percent of couples shared photos and details on social media within minutes or hours of their engagement, and 25% shared the next day. Sixty-four percent created a custom wedding hashtag and shared it with guests on their personal wedding website (50%), table tent cards (26%), wedding invite (18%), save-the-dates (18%) and ceremony program (16%). Twenty-three percent created a custom Snapchat filter, 10% had drones capture footage from above, and 9% had a photo-sharing app for guests to upload photos into one place. By the day after the wedding, 45% of couples shared wedding photos and details on social media, and 48% updated their relationship status to “married” on Facebook.

SUMMER AND FALL TIE AS THE MOST POPULAR WEDDING SEASONS. Each year, fall and summer are neck and neck for the most popular wedding season. In 2017 they were tied, with 37% having a wedding in either summer or fall. September takes the lead as the most popular wedding month (16%), followed by June (15%) and October (14%). Saturday weddings are still the number one pick, while Friday weddings increased 1 point to 15% and Sundays see 12% of weddings.

COUPLES HAVE BIG PLANS FOR THE FUTURE. Once they’re married, couples have specific immediate and long-term goals they want to accomplish. One year after the wedding, couples’ top priority is planning a vacation (62%), followed by trying to live a healthier lifestyle (60%), and combining finances (55%). Two to three years after the wedding, a majority of couples plan to start a family (35%); purchase a new home (24%); purchase or lease a new car (21%); pay off credit cards or student loans (17%); and buy or adopt a pet (16%). Four years after the wedding, purchasing a second home/vacation property (24%) and setting up a tuition savings account for children (24%) are the biggest priorities for couples.

Top 25 Most Expensive Places to Get Married

Based on average cost of a wedding in 2017, couples spend the most on their weddings in the following areas in the US.

  1. New York – Manhattan$76,944
  2. New Jersey – North/Central$62,074
  3. New York – Long Island$61,113
  4. New York – Westchester/Hudson Valley$55,357
  5. Massachusetts – Cape Cod$55,083
  6. Rhode Island$52,777
  7. Illinois – Chicago$52,332
  8. Connecticut$47,435
  9. New York City – Boroughs Outside of Manhattan$46,808
  10. PennsylvaniaPhiladelphia/Delaware$46,211
  11. California – Los Angeles$44,142
  12. Louisiana – New Orleans$41,167
  13. Massachusetts – Boston$40,667
  14. Florida – Southern$40,634
  15. New Jersey – South: $40,231
  16. DC-Washington DC/Northern Virginia/Suburban Maryland: $39,465
  17. California – San Francisco/Greater Bay Area$39,329
  18. Hawaii$38,984
  19. California – Santa Barbara/Ventura$38,025
  20. California – Orange County/Inland Empire: $37,050
  21. Maryland – Baltimore$36,305
  22. Michigan – Detroit$35,843
  23. Pennsylvania – Pittsburgh/Southwest: $34,928
  24. California – San Diego$34,722
  25. Illinois – Chicago Suburbs: $34,675

Top 10 Most Affordable Places to Get Married

Based on average cost of a wedding in 2017, couples spend the least on their weddings in the following areas in the US.

  1. New Mexico$17,584
  2. Utah$18,516
  3. Oregon$20,652
  4. Montana$20,814
  5. Iowa$21,982
  6. Idaho$21,987
  7. South Dakota$22,107
  8. Ohio – Toledo$22,171
  9. Oklahoma$22,373
  10. Mississippi$22,645

2017 Average Wedding Budget Breakdown
Figures based on respondents who hired a professional vendor for the service.


2017 National
Average Spend

2017 High

Overall Wedding (with ring,
excluding honeymoon)



Venue (reception hall)






Wedding/Event Planner



Reception Band



Reception DJ









Wedding Dress



Groom’s Attire and Accessories



Wedding Cake



Ceremony Site



Ceremony Musicians












Rehearsal Dinner



Engagement Ring



Catering (price per person)







Notable Regional Differences
The Knot 2017 Real Weddings Study can be broken down on a region-by-region basis across more than 80 markets. Regional highlights include:

  • Cost of Weddings: Manhattan, New York, and North/Central New Jersey, have the highest average wedding spend ($76,944 and $62,074, respectively), and New Mexico and Utah have the lowest average wedding spend ($17,584 and $18,516 respectively), excluding honeymoon.
  • Marriage Age: New York City accounts for the country’s oldest brides, with brides in the boroughs outside of Manhattan 33.2 years old on average, and brides from Hawaii 32.3 years old on average. UtahOklahoma and Central Illinois have the youngest brides (26.4 years), on average. The country’s oldest grooms can be found in New York City’s boroughs outside of Manhattan (35.4 years old) and Nevada (34.5 years old), and the youngest grooms are in Oklahoma and Iowa (27.8 years).
  • Engagement Length: Couples from Central Pennsylvania and Lehigh Valley/Poconos, Pennsylvania, have the longest engagements (17.85 and 17 months, respectively), while couples in Utah and Dallas/North TexasTexas, walk down the aisle a bit sooner after getting engaged (9.24 and 10.46 months, respectively), on average.
  • Wedding Size: Nebraska and Iowa couples have the largest number of wedding guests (212 and 206, respectively), and couples who tie the knot in Hawaii and Nevada have the smallest number of wedding guests (68 and 86, respectively).
  • Wedding Style: Montana and Hawaii weddings are more likely to be casual than any other region in the US (42% and 33%, respectively), while Long Island and North/Central New Jersey, have the most black-tie weddings (41% and 37%, respectively).
  • Wedding Dress Spend: Brides in Manhattan and Long Island spend the most on their wedding gowns ($2,504 and $2,347, respectively), while Lehigh Valley/Poconos, Pennsylvania, and New Mexico brides spend the least ($1,111 and $1,119, respectively).
  • Honeymoon: Couples from Louisiana (86%); Alabama (85%); Westchester/Hudson ValleyNew York (84%); Philadelphia, Pennsylvania/Delaware (82%); and North Carolina (81%) are most likely to book a honeymoon, while couples in Wyoming (45%), North Dakota (48%) and Montana (48%) are least likely to book a honeymoon.
  • Gift Registry: Couples in Mississippi and St. Louis, Missouri, are most likely to register for wedding gifts (97%), while couples in New Mexico and New York City’s boroughs outside of Manhattan are least likely to register (67% and 68%, respectively).

About The Knot 2017 Real Weddings Survey
The 2017 Real Weddings Survey captured responses from nearly 13,000 US couples married between January 1 and December 31, 2017. Respondents were recruited throughout the year from TheKnot.com membership, which represents nearly 80% of to-be-weds nationwide. Newlyweds received survey invitations shortly after their wedding date and were asked a comprehensive series of questions about the event and their planning process. All qualified respondents attested they were 18 or older and had a wedding in 2017.

Survey respondents represent a variety of ethnicities and educational and income levels, and are geographically dispersed across the country. The survey and data management partner for the study was Decipher Inc.

About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired an estimated 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on TwitterPinterest and Instagram.

Forward-Looking Statements
This release may contain projections or other forward-looking statements regarding future events or our future financial performance. These statements are only predictions and reflect our current beliefs and expectations. Actual events or results may differ materially from those contained in the projections or forward-looking statements. It is routine for internal projections and expectations to change, and therefore it should be clearly understood that the internal projections and beliefs upon which we base our expectations may change. Although these expectations may change, we will not necessarily inform you if they do or update this release. Please refer to documents we file from time to time with the Securities and Exchange Commission for a discussion of the risks and other factors that could cause actual results to differ materially from the forward-looking statements contained herein. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.