Media and Technology Industry Veteran Joins Leading Wedding Platform to Oversee the Company’s Global Finance Organization 

January 12, 2026 – New York, NY – Today, a leading global wedding technology platform The Knot Worldwide (TKWW), announced the appointment of Michael Pickrum as Chief Financial Officer. With more than 25 years of experience in strategic finance, operations, and business development within the media and technology industries, Pickrum will oversee TKWW’s global finance organization. Pickrum joins TKWW at an exciting moment as the company celebrates its 30-year anniversary and continues to grow and scale with a focus on product innovation.

Pickrum joins TKWW from Maximum Effort, the media, marketing, and investment company co-founded by Ryan Reynolds, where he served as Chief Financial Officer. Before this, he held the roles of COO and CFO at ExecOnline, Inc., a B2B online leadership development company. Pickrum spent over 17 years at BET/Viacom, where he served as EVP and CFO starting in 2007. Prior to that, he was COO of BET Interactive. He earned his master’s and bachelor’s degrees in engineering from Stanford University and his MBA from The Wharton School.

“I am thrilled to be joining TKWW at such an important time in the company’s journey,” said Michael Pickrum, CFO, TKWW. “There is incredible power in celebrations and I am looking forward to working with the exceptional team at TKWW to further enable our millions of couples and 900,000 small business owners around the world to celebrate life’s most meaningful moments.” 

“Michael is a world-class financial and operations leader with an impressive track record of driving strategic growth and operational excellence across media and technology companies,” said Raina Moskowitz, CEO, TKWW. “As we continue to grow and scale with a focus on product innovation, Michael’s deep expertise in strategic planning, analysis, and capital allocation will be critical to our ongoing success. We are thrilled to have him join our team and help guide TKWW through our next phase of growth.” 

Pickrum is based in New York, NY and reports to TKWW Chief Executive Officer Raina Moskowitz.