The Knot Worldwide to Welcome Zola to Its Portfolio, Shaping the Future of Wedding Planning
Together, the platforms will accelerate innovation in wedding planning and create more opportunities for wedding professionals to reach couples and grow their businesses.
The Knot Worldwide, a leading global wedding technology platform and marketplace, announced today that it has entered into a definitive agreement with Zola, an all-in-one wedding platform, to join its global portfolio of brands. The companies plan to build on their complementary strengths in planning, local vendor discovery, personalization, registry, and e-commerce to create more connected experiences for couples and new opportunities for wedding professionals to reach customers and grow.
Following the close of the transaction, The Knot Worldwide’s portfolio will encompass 14 brands across 11 countries. Each year, The Knot Worldwide and Zola collectively reach millions of couples and connect them with hundreds of thousands of wedding professionals. The Knot and Zola will continue as distinct consumer brands, preserving choice for couples, while benefiting from greater investment in technology, products, and experiences.
“Weddings are powered by hundreds of thousands of small businesses, and our mission is to make it easier for couples to find their vendor dream team and plan for one of life’s most meaningful moments with confidence,” said Raina Moskowitz, Chief Executive Officer, The Knot Worldwide. “Welcoming Zola to our portfolio is an exciting opportunity to help more wedding professionals grow their businesses and create more personalized, connected experiences for couples, from their first moment of inspiration through ‘I do.’”
For wedding professionals, the transaction will create opportunities over time to reach more engaged couples, benefit from better matching and deeper insights, and turn more connections into clients. For couples, it brings together The Knot Worldwide’s marketplace reach, content, and planning expertise with Zola’s strengths in e-commerce and personalization to support more of the journey from inspiration and vendor discovery through planning and celebration.
“Our vision from day one has been to create an all-in-one wedding planning platform with modern, flexible products that support couples through every step of their journey,” said Shan-Lyn Ma, Co-Founder and Co-Chief Executive Officer, Zola. “Joining The Knot Worldwide will give us the opportunity to further build on that joyful, meaningful, and fun experience, while also benefiting from the company’s reach and industry expertise.”
The transaction builds on The Knot Worldwide’s ongoing transformation of its wedding marketplace and technology platform, including AI-powered planning, tools that help wedding professionals turn inquiries into bookings, and services that bring greater confidence and convenience throughout the planning process. These investments support the company’s broader vision to evolve wedding planning beyond discovery toward a more connected experience for couples and wedding professionals throughout the planning journey.
The agreement is subject to customary closing conditions, including any required regulatory clearances. Financial terms of the transaction were not disclosed. J.P. Morgan Securities LLC is serving as the financial advisor for The Knot Worldwide and Evercore is serving as the financial advisor for Zola.
About The Knot Worldwide
The Knot Worldwide champions the power of celebration with best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals, alongside a comprehensive suite of personalized wedding websites, planning tools, invitations and registry services that make wedding planning easier for couples around the globe.
About Zola
Whatever your journey, Zola exists to serve the humans at the heart of every wedding: whether getting married, attending, or helping make it all happen. That's why over 2 million couples have chosen Zola as their partner to help plan and celebrate every joyful and real moment, from booking a venue to designing save-the-dates to registering for gifts and beyond. Thirteen years in, Zola's platform continues to bring couples' unique visions to life with the most innovative tools, expert advice, and a trusted network of highly-rated vendors who make dreams a reality across the country. Whether at home or on the go with our award-winning mobile app, we make every step seamless - and even delightful.
Press Contact:
Nicole Smith
VP, Global Communication and Policy
NiSmith@theknotww.com