New study of more than 33,000 newlyweds across eight countries finds Gen Z influence, cultural nuances and a desire for guest-centric celebrations are reshaping weddings around the world

NEW YORK, NY, August 14, 2025 — The Knot Worldwide, a leading global marketplace and family of brands championing celebration, today unveiled its 2025 Global Wedding Report, offering insights from more than 33,000 couples married in 2024 across eight countries. The report finds that modern weddings are being redefined by a new generation of couples prioritizing intentionality, personalization and authenticity at every step of their journey.

“As more Gen Zers get married, we’re seeing weddings shift in deeply personal and creative ways,” said Raina Moskowitz, Chief Executive Officer at The Knot Worldwide. “Couples today are rewriting the rules—placing more emphasis on the guest experience, while embracing traditions that reflect their identities and values. This year’s report offers an insightful glimpse into how love and celebration are transforming around the world, with wedding professionals continuing to play a critical role in bringing those visions to life.”

Top themes and takeaways from The Knot Worldwide 2025 Global Wedding Report:

#1. Gen Z weddings are on the rise 

• In India, Gen Z weddings are surging (62%), representing a 49 percentage point increase in 2023 compared to 2024. Similar growth trends are emerging in Brazil and Spain. 
• In the U.S., one in three couples using The Knot are members of Gen Z.

#2. Seasonal trends reflect local values

• Engagement season peaks in December across the U.S., U.K., Brazil, and Mexico, often aligning with holidays and family gatherings. In contrast, Indian couples are most likely to get engaged in February, around Valentine’s Day. 
• Weddings also reflect seasonal preferences, with couples favoring June ceremonies in France and Italy and October weddings in Mexico.

#3. Guest experience is the priority

• India leads with the largest average guest count (330), while France (97) and the U.K. (89) lean more intimate. Couples continue to heavily rely on wedding professionals to bring their wedding day to life and ensure their guests have a great experience, hiring between 10 and 14 vendors on average.
• A separate 2025 Instagram poll of more than 1,000 people in the U.S. revealed that guest enjoyment is the top concern for the majority of couples—above even budget or logistics. Nearly 50% describe their top worry as fearing their guests won’t have fun at their wedding. 

#4. The era of personalized, purposeful celebrations

• The same poll revealed 68% of respondents want guests to feel like they’ve never been to another wedding like theirs before.
• Personalized details are most likely to make a wedding memorable (36%), followed by food and drinks (23%) and entertainment (21%). 

#5. Urban hubs and sunny escapes top the list of wedding destinations

• Vendor Marketplace search data across The Knot Worldwide’s brands reveal the top regional wedding hotspots by country:
  • U.S.: New York, Washington D.C., Chicago
  • U.K.: London, Manchester, Cardiff
  • India: Delhi, Udaipur, Chandigarh
  • Mexico: Ciudad de Mexico, San Miguel de Allende, Guadalajara
  • Italy: Napoli, Roma, Palermo
  • France: Paris, Lyon, Saint Denis
  • Brazil: São Paulo, Rio de Janeiro, Belo Horizonte
  • Spain: Madrid, Barcelona, Valencia

For more insights and trends, check out the full report here. 

Methodology

The 2025 Global Wedding Report captured responses from 33,174 married couples between January 1 and December 31, 2024, including 16,956 in the U.S. and 16,218 internationally (Spain, Italy, France, U.K., Brazil, Mexico, India). Respondents were recruited via social media and/or email invitation from The Knot and/or WeddingWire membership platforms. The sample reflects a wide range of ethnicities, income levels, sexual orientations, gender identities and geographies. This report also includes insights from ad hoc studies and search trends across The Knot Worldwide’s global vendor marketplaces.

About The Knot Worldwide

Across North America, Europe, Latin America and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. Through its wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk, Mariages.net, Matrimonio.com, and others, the company offers an extensive database of hundreds of thousands of wedding professionals to assist couples in organizing the happiest day of their lives. We have a brand for every kind of celebration—from booking a birthday party, to planning a wedding, to preparing to become a parent, and every moment in between.

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PR Contact

Anni Jones

Director of Corporate Communications at The Knot Worldwide

ajones@theknotww.com