WeddingWire, Inc. Announces Acquisition of Matrimonio.it to Accelerate Growth in Italian Market
Industry Leader Expands Global Reach
Chevy Chase, MD-April 11, 2017 – WeddingWire, Inc., the leading global online marketplace connecting engaged couples with event professionals, has announced the acquisition of Matrimonio.it by its Italian subsidiary. This addition, together with WeddingWire’s existing site Matrimonio.com, allows WeddingWire to create the most comprehensive resource for wedding planning in Italy and to reinforce its position as the country’s leading wedding site.
There are approximately 200,000 weddings that take place in Italy each year, and more than 80 percent of these couples use Matrimonio.com and Matrimonio.it to get informed, inspired, and connected to vendors for their wedding. Matrimonio.com and its corresponding apps are trusted resources for engaged couples and provide answers to the many questions that arise within the planning process, starting with the best wedding providers in their area. Now the company will be able to offer connections to a wider portfolio of vendors, expand its coverage, and bring even greater value to wedding vendors and engaged couples.
“Our mission is to help our couples make their dream become a reality, and that has always been and will be dependent on working with the best professionals and by serving the best technology and content,” said Nina Pérez, CEO of Matrimonio.com. “We are the place where brides and grooms can be inspired, get informed, and hire the vendors with whom they decide to celebrate their wedding with; in short, the place where couples live throughout the planning process.”
“I’m thrilled to be working with Matrimonio.com on the next phase of Matrimonio.it,” said Veronica Mariani, CEO of Premiaweb Srl and founder of Matrimonio.it. “I started Matrimonio.it over 16 years ago with the vision of helping couples in Italy plan their weddings online. We have been a fundamental partner for thousands of Italian brides and wedding vendors for many years now, and by joining forces with Matrimonio.com, we will be able to achieve this goal better than ever before, with the best technology and most comprehensive portal in the country.”
About WeddingWire, Inc.
WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, WeddingWire hosts 10 million monthly unique users across its mobile and web platforms. Consumers around the world are able to read over 4 million vendor reviews and search, compare and book from a database of over 400,000 businesses globally. It provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe and Asia, making it the worldwide leader in weddings with brands including Bodas.net, Matrimonio.com, Mariages.net and more. The company employs more than 800 and maintains global headquarters in Washington, DC and international headquarters in Barcelona, Spain.