January 4, 2016

WeddingWire Leads Digital Wedding Planning With New Mobile App

Global Wedding Technology Site Releases New and Improved App to Simplify Planning On-The-Go

CHEVY CHASE, MD –January 4, 2016–WeddingWire, the first wedding technology company to develop a fully mobilized experience in 2010, is thrilled to announce the release of its new and improved wedding planning app. Engaged couples can now find and book their vendor team, access their wedding planning tools, and get advice and inspiration in one convenient, easy-to-use, mobile app.

“WeddingWire is committed to building a user experience that provides engaged couples with the tools and inspiration they need to turn their wedding vision into a reality,” said Sara Bial, Vice President of Product. “52 percent of our WeddingWire consumers plan from their smartphones and tablets, making it critical that we created a simple, personalized, and delightful experience within our apps. Through talking directly with our consumers, and my personal experience of being engaged, I understand the sometimes complicated and stressful process today’s couples face, and WeddingWire’s new app helps to make planning more seamless on the go.”

The Wedding Planning by WeddingWire app incorporates the site’s most popular tools and features, as well as new and exciting features, including:

Wedding Countdown: Couples can upload their own photos to personalize a wedding countdown clock on the app’s home screen to watch the days, hours, minutes and seconds tick down leading up to their big day!
Vendor Catalog: WeddingWire’s extensive vendor catalog allows couples to search and compare and book over 200,000 venues and wedding vendors. Couples can can tailor their search preferences on the app with customizable filters such as a vendor’s average rating or their location.
Guest List Tool: Couples can utilize the guest list tool to coordinate their guests for not only the wedding ceremony and reception, but also other important events such as their rehearsal dinner and wedding showers.
Fashion Inspiration: Couples can search WeddingWire’s dress galleries and filter their dress search by desired silhouette–from a-line to ball gown to mermaid.
Wedding Checklist: Couples can access their wedding checklist to keep track of their planning progress and receive fun notes of encouragement along the way.

To learn more, visit www.weddingwire.com or download the WeddingWire planning app in the Apple App Store or Google Play.

About WeddingWire, Inc.
WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, WeddingWire, Inc. hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 2.5 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 14 countries in North America, Latin America and Europe, making it the worldwide leader in weddings with brands including Bodas.net, Casamentos.com.br, Matrimonio.com and more. The company employs more than 650 and maintains global headquarters in Washington, DC and international headquarters in Barcelona, Spain.