July 28, 2016

WeddingWire Launches Downloadable Snapchat Geofilters for Weddings

Lilly Pulitzer joins launch to feature exclusive beach wedding filters

Chevy Chase, MD – July 28, 2016 – WeddingWire, Inc., the global leader for online wedding planning, is thrilled to announce the launch of its newest, custom wedding resource for social media, WeddingWire Snapchat Geofilters. The WeddingWire Snapchat Geofilters are exciting, innovative designs that allow couples and their wedding guests to personalize snapchats with a unique filter to be used throughout all wedding celebrations. WeddingWire continues to lead the industry having been the first-to-market wedding brand on Snapchat and Facebook Live, while also creating social media tools for couples to customize their weddings from custom wedding hashtags to creative monograms.

WeddingWire has created eight beautiful filters for couples that match Snapchat’s required design specifications. Additionally, WeddingWire is excited to partner with the iconic resort wear brand Lilly Pulitzer to feature exclusive beach wedding geofilters. The custom hand-painted designs are perfect for destination weddings and honeymoon travels.

“Today’s couples want their wedding to reflect their personal style, and WeddingWire’s new Snapchat Geofilters will help them do just that—while staying on the cutting edge of social media,” said Kim Forrest, Editor and Trends Expert, WeddingWire. “Snapchat is the newest form of social media to take the wedding world by storm, and we love seeing the creative ways that couples and their guests tell a wedding’s story via this exciting app.”

“Lilly Pulitzer celebrates Resort dressing 365 days a year and we love when one of those days includes a beach wedding or special event,” said Janie Paradis, SVP of Marketing & Creative Communications, Lilly Pulitzer. “Working with WeddingWire to exclusively share co-branded Snapchat On-Demand filters is a colorful, happy way to celebrate a very important day in someone’s life—everyone loves a party with print.”

To use the WeddingWire Snapchat Geofilters, couples simply select and download their favorite design(s) directly from WeddingWire, then visit the Snapchat On-Demand center where users are asked to pick a time and set a geofence for the selected Geofilter (fees apply.) Couples and their guests will have access to apply the custom filters once the dates and locations are approved by Snapchat. Couples are encouraged to add WeddingWire on Snapchat and send in pictures of their wedding day using one of the WeddingWire Geofilters (Snapchat: WeddingWire.)

For more information about the WeddingWire Snapchat Geofilters and the “dos and don’ts” of Snapchat at a wedding, please visit the WeddingWire blog and follow WeddingWire on Pinterest and Instagram for the latest in inspiration and wedding planning tips.

About WeddingWire, Inc.
WeddingWire, Inc. is the leading global online marketplace connecting consumers with event and creative professionals. Operating within a $200 billion industry, WeddingWire, Inc. hosts 10 million monthly unique users across its mobile and web platforms. Consumers are able to read over 2.5 million vendor reviews and search, compare and book from a database of over 400,000 businesses. Globally, it provides these businesses the technology they need to serve their clients through advertising, marketing and business management tools such as websites, payment processing, invoicing and contracts. Founded in 2007, the WeddingWire portfolio of sites serves couples and businesses across 15 countries in North America, Latin America, Europe and Asia, making it the worldwide leader in weddings with brands including Bodas.net, Casamentos.com.br, Matrimonio.com and more. The company employs more than 800 and maintains global headquarters in Washington, DC and international headquarters in Barcelona, Spain.