January 30, 2018

WeddingWire Launches ‘Wedding Cost Guide,’ Empowering Couples to Budget and Plan More Effectively

New Resource Reveals Average Wedding Cost Data by Vendor Type and Location

CHEVY CHASE, MD–January 30, 2018–WeddingWire, Inc., the global online leader connecting engaged couples with wedding professionals, has launched its latest resource, the Wedding Cost Guide, for addressing the age old question: how much does a wedding cost? The company is the only brand in the wedding industry with a feature that provides engaged couples with average cost data for vendors in various markets across the US.

Engaged couples underestimate how much they will spend on their wedding by about 40 percent and rank understanding vendor pricing information as a top wedding planning pain point, according to WeddingWire research. The Wedding Cost Guide’s category-specific pricing data includes the high, low and average range of what other real couples recently spent in their geographic area and surfaces added details to help couples have a clearer understanding of what to expect to pay for a comprehensive set of wedding services. For example, if you have a larger bridal party, expect to shell out more when considering florals for each attendant (the average cost of a bridesmaids bouquet is $75).

On average, couples in the U.S. spend nearly $30,000 on wedding ceremony and reception costs, yet determining how to budget for the various vendors and services involved often feels like an overwhelming challenge. By providing realistic costs for everything from the photographer to the wedding cake, as well as information on sometimes unforeseen or not-included costs that can impact a budget, WeddingWire offers financial insight and education to couples as they start making decisions about their big day. With this new resource, couples and their families can feel more confident and validated in vendor choices that may impact their bottom line. Once couples are armed with more knowledge, they can easily search and filter by price point in WeddingWire’s comprehensive vendor directory which features over 200,000 local wedding professionals across the U.S.

“Setting a budget is a critical first step in wedding planning, but today’s couples remain unclear on how it could — and should — all add up,” said Sonny Ganguly, CMO, WeddingWire. “That’s why we’ve collected this key information, making it accessible and customizable. Our goal is to educate couples about vendor pricing and empower them to feel confident with each choice they make.”

WeddingWire also presents engaged couples with an additional resource by bringing to light wedding date data on the most popular dates, as well as important events and holidays, all of which can impact availability and vendor pricing.

For more information, and to find out what couples near you are spending on specific wedding services, visit weddingwire.com/cost.

About WeddingWire, Inc.
WeddingWire, Inc. is the leading global online marketplace, connecting consumers with local wedding professionals and a suite of comprehensive tools that make wedding planning easier. Operating within a $200 billion industry, WeddingWire helps 13 million couples every month find the right team of wedding professionals to personalize and pull off their special day. Consumers around the world are able to read more than 5 million vendor reviews and search, compare and book from a directory of over 500,000 vendors. Founded in 2007, the WeddingWire portfolio serves couples and wedding professionals across 15 countries in North America, Latin America, Europe and Asia. The company has more than 900 employees and is headquartered in Washington, D.C. with international headquarters in Barcelona, Spain. Visit WeddingWire online at WeddingWire.com and follow us on social media at Facebook.com/WeddingWire and @WeddingWire on Instagram, Twitter, and Pinterest.