Nicole Aste is the Senior Vice President, Global Media Solutions at The Knot Worldwide. In this role, she is responsible for the company’s ad strategy and revenue growth. Nicole oversees national advertising sales, account management, integrated marketing and operations.  

Nicole brings over 20 years of digital advertising experience and expertise. Prior to The Knot Worldwide, Nicole was VP of Revenue Operations for Conde Nast where she led sales planning, revenue operations, yield management and ad operations. Previously, Nicole held leadership roles at Tremor Media, Yahoo! and DoubleClick. 

Nicole graduated cum laude from Mount Holyoke College with a Bachelor of Arts degree. She is based out of The Knot Worldwide’s New York City office.

Ben Bates serves as the Senior Vice President of Strategy and Business Operations at The Knot Worldwide, responsible for strategy, development and business operations across the company’s portfolio of wedding brands in 14 international markets. 

Prior to joining The Knot Worldwide, Ben spent 14 years at Booking.com where he served in a variety of regional leadership roles across both EMEA, North America and Latin America, working in the most critical and fastest growing regions for the business and reinforcing Booking.com’s position as one of the world’s leading digital travel companies. 

Ben often guest lectures and mentors in university and business programs and is also passionate about supporting the start-up communities in both New York and London by coaching new entrepreneurs. While not at work or volunteering his time, Ben can be found enjoying time with his wife and two children. 

George Bezerra is the Senior Vice President, Head of Data at The Knot Worldwide. In this role, George is responsible for leading the global Data team across Analytics, Data Engineering and Data Science. George has been in the data space for over 10 years and was previously VP of Data at Frontdoor, where he led the data engineering, machine learning, and data science teams. His past experience includes 5 years working at TripAdvisor where he built the data science and analytics functions and led the development of personalization algorithms in addition to computer vision and natural language processing models. 

George holds a B.S. in Electrical Engineering and an M.S. in Computer Engineering from the Universidade Estadual de Campinas in São Paulo, Brazil, as well as a PhD in Computer Science from The University of New Mexico and postdoc at MIT. George resides in Denver with his wife and Havanese dog Panko.