Careers

By: Amelia Holliday, Director of Global Community

Earlier this month, The Knot Worldwide employees gathered both in person and virtually for Engage Worldwide, our annual kick-off event. The two days of Engage bring together over 2,000 global employees for a shared experience regardless of department, country, level, or tenure. Like any great engagement, Engage is all about connection—deepening our collective understanding of the business, aligning on the road ahead, spotlighting the incredible work happening across TKWW, and celebrating the vibrant culture that makes us who we are.

We took time to honor our wins and set our sights on the future to keep making magic for couples, for vendors, and for each other. This year’s theme “Where We’ve Been, Where We’re Going,” reflected this pivotal moment in TKWW’s journey and the momentum propelling us forward into the next chapter.

Fueling Our Future

We kicked off Engage looking at the year ahead, while also taking a moment to reflect on the impact of our mission. Our new CEO, Raina Moskowitz, shared the impact of prioritizing moments of celebration, the value of recognizing both what we achieve and how the work gets done, and shared key moments that have shaped her own career, emphasizing the value of reflecting on where we’ve been to shape where we’re going.

Keynote speaker Lalin Anik expanded on this theme with her inspiring session The Power of Pause—a compelling reminder that moments of reflection can actually accelerate our momentum.

From there, spotlight demos took us behind the scenes of our business, giving our teams a deeper look into key areas like the impact of our WeddingPro community, the upcoming work driving our product and innovation and Employee Resource Groups (ERG).

We wrapped up day 1 of Engage with powerful conversations on leadership, resilience, and how embracing challenges makes us stronger.

Embracing Change & Strengthening Connections

On day 2, we dove deeper into our business with explored practical strategies for navigating change with confidence, learning how to prioritize effectively, recharge when needed, and stay focused on what’s within our control.

New this year, leadership panels gave our teams the chance to hear directly from TKWW leaders about their journeys offering candid insights on leadership, growth, and the valuable lessons they’ve learned along the way.

One of my biggest highlights of Engage was seeing our teams come together across the globe. At TKWW, we exist to help people celebrate life’s biggest moments—and this was a powerful reminder that connection matters—not just for the couples and vendors we serve, but for how we show up for one another as a team.

Drumroll, Please… Announcing Our Core Value Award Winners! 🏆🎉

One of the most inspiring moments of Engage is recognizing the teammates who truly embody what TKWW is all about. TKWW Core Value awards are unique in that they are selected based on peer nominations. By design, this type of recognition fosters a positive, collaborative environment and strengthens our teams. Our Core Value and Rising Star Award winners bring passion, innovation, and heart to everything they do, making a lasting impact on our team and the communities we serve. Let’s give them a well-deserved virtual round of applause! 👏✨

🌟 Rising Star
Neelanjona Sarkar & Reese Jones

💙 We Do the Right Thing
Bryan Tharpe & Rubén Comesaña

🚀 We Dream Big
Liz Beckner-Brown & Taylor Whitten

🔥 We Hustle Every Day
Chiara Bertolo & Emily Alexander

💡 We Love Our Users
Rima Barakeh & Keri Sowerby

🤝 We Win Together
Meabh Savage & Luis Gonzalez

What’s Next? Let’s Make It Happen!

As the confetti settles on Engage, we’re left with a renewed sense of purpose and momentum.

Stronger connections fuel bigger impact.
Embracing change makes us unstoppable.
TKWW is just getting started—and we’re all shaping what’s next.

Planning and executing a global, hybrid kickoff of this scale is no easy feat, and requires thoughtful program management and cross-functional collaboration. A huge thank you to the teams behind the scenes and the incredible presenters who brought Engage to life—your insights, energy, and expertise made this experience truly unforgettable.

We’re already looking ahead to Engage 2026 and can’t wait for what’s in store!

Let’s go make magic together.

Q: Felicity, tell us about one of the biggest lessons you’ve learned in your career?

Throughout my 20+ year career, I’ve been fortunate to work with incredibly talented individuals who have shaped my journey in ways I never could have never imagined. One lesson that stands out was from a previous manager—an exceptional attorney who was smart, strategic, and business-oriented.

One day, he announced that he was leaving his legal role to pursue a purely business position. At the time, I had no idea this was even possible! How could someone like him pivot away from the career path we both shared? I had so many questions, but what that moment made me realize is that I, too, had control over my career and, more importantly, I was the one who could define my path.

Q: Have you always had this sense of career ownership?

It wasn’t always like that for me. Early in my career, I didn’t take much initiative to “own” my trajectory. I followed the traditional lawyer’s path—spending several years in a law firm before moving in-house, just as many attorneys before me had done. I grew in my role and took on more responsibilities as they were given to me. But when my manager made his career shift, I realized I wasn’t creating my own opportunities. Instead, I was waiting for someone to tell me what to do next.

At the time, I’m not even sure I knew exactly what I wanted. But what mattered was that I realized I had the control to choose my path. That understanding was incredibly empowering.

Q: What steps did you take to create the path you wanted?

I took a step back to assess what I truly wanted from my career. Through self-reflection and discussions with mentors, family, and friends, I realized that I wanted to lead a legal team while also being part of a business that I felt passionate about. On a personal level, I knew my family had to be a priority—I wanted to provide for them and be present as a parent. Understanding these goals gave me the clarity I needed to take action.

From there, I mapped out the steps I needed to take. I looked for in-house roles that would allow me to expand my practice areas and gain the experience necessary for my career goals. I chose to pivot from a specialized M&A-focused role into a more generalized legal position. That shift wasn’t easy, but it changed everything. It gave me the space to understand what I liked, what I didn’t, and ultimately to create a role that worked for me. That empowerment led me to my current role as Chief Legal Officer.

Q: Love that! And how did this shift impact your personal life?

By finding a role that better aligned with my passions, I was able to strike a better balance and be more present with my family. More importantly, it gave me the chance to model for my children the idea that they, too, can create careers that work for them—not the other way around. I also showed them the importance of work-life integration, resilience, and being responsible for one’s own happiness and success.

Q: What advice would you give to others looking to take control of their career paths?

You are the one who defines your path. Don’t wait for someone else to tell you what’s next. Figure out what works for you, and have the courage to take action toward it. As we celebrate International Women’s Day and the theme of “Accelerating Action,” I challenge you to reflect on what truly matters to you and where you want your path to lead. Forget what it should look like on paper, or what others have told you it should look like. Understand your values, identify what makes you thrive, and be bold enough to create a path for yourself that aligns with those principles. Taking action—whether big or small—isn’t just empowering; it’s essential.

By: Sade Sydney (Manager, Payroll)

At TKWW, I have the privilege of being my full, authentic self every day. In a world where many people—especially Black and LGBTQ+ individuals—still face challenges in finding safe and supportive spaces, this is something I don’t take for granted.

As we recognize Juneteenth and Pride Month, I find myself reflecting on what these celebrations mean to me—not just as historical milestones but as deeply personal reminders of the power of visibility, liberation, and belonging.

At first glance, Juneteenth and Pride may seem like separate celebrations, but they are both rooted in the fight for liberation.

Juneteenth (June 19th) marks the day in 1865 when enslaved Black people in Texas were finally informed of their freedom—over two years after the Emancipation Proclamation. It reminds us that freedom delayed is not freedom denied, and that justice requires persistence.

Pride Month commemorates the 1969 Stonewall Riots, led largely by Black and Brown trans women and activists like Marsha P. Johnson. Their courage ignited the modern LGBTQ+ rights movement, pushing us closer to true equality.

Both Juneteenth and Pride celebrate progress while recognizing that the fight is far from over. They remind us that freedom is not just a moment in history—it’s an ongoing pursuit.

One of the things I value most about working at TKWW is how genuinely inclusive our culture is. I don’t have to filter parts of myself—I can openly share my life, my identity, and my experiences without fear of judgment.

That sense of belonging isn’t just a tagline at TKWW—it’s something I feel every day in real, tangible ways. I’ve never had to second-guess whether I can talk about my partner or share parts of my life. I can speak openly, just like anyone else, without fear of judgment. That kind of comfort is something I don’t take lightly.

Earlier this year, following a series of executive orders that stirred real concern across the LGBTQIA+ community, our Pride ERG sent out a message that I’ll never forget. It didn’t try to gloss over what was happening—it acknowledged the fear, confusion, and frustration many of us were feeling. But more importantly, it reminded us that we weren’t alone. We were offered context, reassurance, and actionable support. We were told it’s okay to pause, to take care of ourselves, and to lean on each other. That moment reminded me just how deeply rooted compassion is in our culture.

It’s one thing to be accepted at work—it’s another to be actively supported when the world feels heavy. In a time when many still feel pressure to hide or downplay who they are, I’m grateful to work in a place where I can be both Black and queer, and feel not just seen, but truly valued.

While I may not be the most active member of our Pride & Black @ TKWW ERGs, just knowing that this space exists means something. It’s a reminder that our company isn’t just talking about diversity—it’s actively creating a culture where people can thrive.

If there’s one thing Juneteenth and Pride teach us, it’s that progress happens when people show up. Here are some ways we can continue fostering inclusion:

Listen and Learn: Educate yourself on Black and LGBTQ+ history, intersectionality, and lived experiences.
Use Your Voice: Speak up against discrimination, uplift marginalized voices, and advocate for equity.
Support ERGs and Initiatives: Engage with company programs that promote inclusion, even if it’s just by attending an event or amplifying the message.
Celebrate, Not Just in June: Recognize that inclusion is an ongoing effort, not just a one-month celebration.

As a TKWW leader, I support inclusion by showing up as my full, authentic self every day. I speak openly about who I am and create space where others feel safe to do the same. I also try to be a thoughtful listener and make sure people feel seen and respected.

My advice? You don’t need a big platform to make a meaningful impact. Inclusion starts with how you treat people—being kind, intentional, and open makes all the difference.

As we celebrate Juneteenth and Pride, let’s continue to show up for one another, today and every day.

Taking a Personal Problem and Creating a Global Solution

By Samantha Guzman, Sr. Marketing Designer & Neurodivergent@ TKWW ERG Chair

Two years ago, if someone had asked me about my career aspirations and sense of purpose, I would have struggled to provide a response. This was especially surprising for me, as I had always had clear ambitions since entering college—my passion for graphic design was unwavering. However, back then, I found myself in an unexpected and unfamiliar place, grappling with feelings of inadequacy and uncertainty. It was a time when I didn’t even recognize myself.

During this period, I was fighting an internal battle—mentally checked out, dealing with impostor syndrome, and managing high-functioning anxiety while living with an invisible disability. These challenges manifested in ways that I didn’t fully understand; my symptoms subtly affected my performance in a profession that thrives on attention to detail and creativity. I was that graphic designer who struggled with forgetfulness, missed deadlines, and often spaced out during crucial project meetings. For a long time, I accepted this as my normal.

The turning point came when my manager here at TKWW pointed out my ongoing performance issues despite my sincere efforts to improve. This was a wake-up call. I realized I had been avoiding facing these underlying challenges for too long. As I reflected on my experiences, I recalled instances from junior high where teachers noted my tendency to space out, as well as traits I considered typical for a kid, such as forgetfulness and procrastination. All these signs began to align, leading me to consider the possibility of ADHD.

Fortunately, I had a mentor who specialized in neurodiversity. Her encouragement to seek further understanding and support was invaluable, even though fear held me back from disclosing my struggles to my manager and the HR department. I soon recognized that bypassing these crucial conversations was my first mistake. Taking a brave step forward, I consulted my primary care doctor, who recommended a psychiatrist. After consultations and assessments, I was formally diagnosed with inattentive ADHD and generalized anxiety disorder. Instead of feeling defeated, I experienced a profound sense of relief; I finally had answers that illuminated my experiences.

Upon sharing my diagnosis with my manager, her supportive response gave me hope, but it was too late. Our next meeting was with an HR manager where I was being put on a performance improvement plan (PIP) due to my previous struggles. Faced with this new reality, I felt a renewed sense of urgency. Instead of viewing this as a setback, I saw it as an opportunity to rise to the challenge. With guidance from my psychiatrist and therapist, I embraced routines that would help me thrive while managing my ADHD and anxiety.

I adopted practical strategies, including breaking tasks into manageable segments using the Pomodoro technique, leveraging technology for meetings and projects, and, most importantly, allowing myself grace. With determination and an intentional approach, my performance improved significantly over the course of 30 days. The recognition I received from my manager and HR was a testimony to my hard work and commitment to personal growth. More than that, it was a validation of my value within the team—a reminder that I was not just a cog in the machine but a contributing member of a supportive environment.

As I continued to refine my strategies over the next year, I realized that these experiences could serve a greater purpose. When our CMO, Jenny Lewis, introduced the MIDP, I saw an opportunity to transform my personal journey into something that could benefit others — a global solution. I recognized that many colleagues might be quietly battling their own challenges, feeling isolated and ashamed, just as I once did.

In the early months of 2024, I leveraged my experiences to develop a proposal for a company-wide initiative designed to foster an inclusive environment for individuals navigating similar challenges. Embracing vulnerability and advocating for support not only empowers individuals but also strengthens our entire organization.

Additionally, another goal I was aiming to achieve was getting a promotion. Since uncovering my struggles, I had missed out on two raises and any opportunity for promotion. It was disheartening. However, rather than allowing that setback to define me, I continued to commit to rising above it. I was determined to work tirelessly to turn my situation around.

I am incredibly grateful for the support I received from two amazing individuals in my corner: Melissa Brody, my first manager in Creative Services, and Jen Lee, my current manager on The Bump. Their unwavering belief in my potential was instrumental in helping me find my footing. They worked diligently to create an environment that allowed me to thrive, turning challenges into opportunities for growth.

Between 2024 and now, I have put my heart and soul into becoming the best version of myself. By harnessing my design skills without restraint, I was able to revitalize The Bump’s brand identity, making it more dynamic and stunning each day. This creative freedom not only reignited my passion but also allowed me to flex my leadership capabilities as the founder and chair of our Neurodivergent@ ERG. In this role, I get to be my authentic self, finally removing the masks I’ve been wearing, while inspiring others to embrace their individuality and creating a safe space for all of us to learn and grow together.

Reflecting on the first few months of 2025, I am overwhelmed with pride at what I’ve accomplished. I had the privilege of speaking at our ENGAGE Conference in February, where I introduced our sixth Employee Resource Group (ERG), a legacy that I hope will endure as long as the company remains. An opportunity to share our mission with Raina, our new CEO, was particularly meaningful to me, as we connected on an emotional level about the goals we are pursuing together. One of the biggest highlights was launching our first-ever celebration of neurodiversity at TKWW, a milestone that truly highlights our commitment to inclusivity and understanding. And I am beyond excited to share that I finally received the promotion I have always aspired to achieve!

To anyone currently facing challenges, I encourage you to lean on your support system and remain steadfast in your pursuit of growth. Remember that setbacks can become stepping stones, and with determination and support, it is possible to achieve your dreams.

Let my journey serve as a reminder: it is okay to seek support, to open up about our struggles, and to transform our challenges into actionable change for the greater good. We are all valuable contributors to our team, and our unique perspectives enrich the workplace.

Let’s continue to lift each other up and create a supportive community where every voice matters.

From the first spark to ‘I do,’ our 2025 edition of the Global Wedding Report evaluates how trends, traditions and preferences are evolving among more than 33,000 newlyweds across eight countries.

Before the Altar: How Couples Meet

Love stories begin in many ways. In the U.S. and U.K., meeting through a dating app is the most common way couples connect (27% and 33%, respectively), while mutual friends are the top matchmakers in much of Europe and Latin America. In Mexico, work connections top the list (23%), and in India, traditional arranged marriages still lead (24%).

The Engagement & Planning Process

Timing is everything in relationships and in life. When it comes to proposals, December continues to be the most popular engagement month across many countries, especially in the U.S., U.K., Brazil, and Mexico. It’s clear why couples choose the holiday season to get engaged, when family members are around and you can cozy up in front of the fireplace together.

In contrast, couples in India are more likely to get engaged in February—likely due to Valentine’s Day, also known as ‘Feast of Saint Valentine.’

Wedding dates vary by season and culture. While couples in Italy and France favor summer weddings in June, those in Mexico prefer October, and Indian couples often tie the knot in February.

When it comes to planning, most couples spend around a year preparing for their big day, with the U.S. averaging the longest lead time at 15 months.

*This question was not included in the survey for India respondents.

The State of Weddings at a Glance

Couples worldwide are investing in meaningful celebrations—but they can look different in each country. While weddings tend to be more intimate in the U.K. and France, India stands out for extra-large weddings (averaging 330 guests), and Mexico and Brazil also trend toward high guest counts.

Investment

Guest experience is a top priority for couples around the world, so it’s no surprise that many invest in creating unforgettable moments for their loved ones during the big day.

*Costs do not include jewelry, engagement ring or honeymoon. While the average in India is $35,000 expressed in U.S. dollars, a significant percentage spend more.

Wedding Hotspots Around the World

Couples continue to search for dreamy venues, with product search data across The Knot Worldwide’s global brands revealing regional destination favorites—from coastal escapes in Italy to heritage properties in India.

*Based on frequency of user searches within The Knot Worldwide’s Vendor Marketplaces from January 1, 2025 to July 29, 2025.

The Era of Personalization

It’s clear personalization and experience-driven planning are top of mind for couples. We took a quick poll on The Knot’s Instagram (check them out here!) to understand how some of our followers view the importance of personalization. Overall, we received more than 1,000 responses and here’s what we found:

Cookie-cutter weddings are out—and guests crave greater authenticity. Nearly 6 in 10 users said the last three weddings they attended felt similar to each other and haven’t stood out as particularly unique—but among the recent weddings they attended, personalized touches were described as the most memorable (36%), followed by food and drinks (23%) and entertainment (21%).
Couples want their wedding to reflect who they are. Approximately 8 in 10 users said it’s extremely important their own wedding feels personal to their partnership.
Living up to guest expectations is the #1 concern for couples. Sixty-eight percent said they want guests to feel like they’ve never been to another wedding like theirs before—and nearly 50% describe their top worry as fearing their guests won’t have fun.

Trendspotting by Country

Looking across the globe, here are the top trends that stood out to us per country…

U.S.
- In the U.S., one in three couples using The Knot are members of Gen Z—and they go big compared to older generations. Gen Z couples host larger weddings on average (131 guests) than Millennials (113) and Gen X (88).
India
- The number of Millennial weddings (30%) are declining, down 54 percentage points year over year—while Gen Z weddings are surging (62%), representing a 49 percentage point increase.
Brazil
- Similar to India, Brazil is seeing an increase in younger couples. Forty-nine percent of couples were Gen Z in 2024, up from 15% in 2023.
Spain
- Gen Z weddings are on the rise in Spain as well, totaling 18% of weddings in 2024 versus only 1% in 2023.
U.K.
- A quarter of couples feature sustainable or eco-friendly decor (and we love to hear it).
Italy
- Couples in Italy like to keep the party going. More than half of weddings last two days or longer, while 20% last three or more.
France
- Nearly 6 in 10 couples have children before marriage, and likewise, 70% invite children to weddings—higher than many other countries.
Mexico
- Guest favors (77%) and cake cutting (72%) are increasing in popularity compared to the year prior, up 6 percentage points and 7 percentage points year-over-year, respectively.

That’s a wrap

From how couples meet to how they marry, weddings around the world are evolving—fueled by generational shifts, cultural nuances and a desire for more intentional, personalized celebrations.

This year’s Global Wedding Report makes one thing clear: couples are rewriting the rules. Whether it’s Gen Z leading the charge with larger guest lists, sustainability shaping choices in the U.K., or personalization becoming the defining element of a memorable event, today’s nearlyweds are making bold, authentic decisions that reflect who they are—and what matters most to them.

Methodology

The 2025 Global Wedding Report captured responses from 33,174 married couples between January 1 and December 31, 2024, including 16,956 in the U.S. and 16,218 internationally (Spain, Italy, France, U.K., Brazil, Mexico, India). Respondents were recruited via social media and/or email invitation from The Knot and/or WeddingWire membership platforms. The sample reflects a wide range of ethnicities, income levels, sexual orientations, gender identities and geographies. This report also includes insights from ad hoc studies and search trends across The Knot Worldwide’s global vendor marketplaces.

At The Knot Worldwide, solving problems for couples has always been part of our DNA. With more than 25 million weddings planned through our platform, we know firsthand the logistical hurdles that can turn excitement into stress. That’s why we set out to reimagine the planning journey—drawing on decades of expertise and insights to make it more seamless.

Now, for the first time in the wedding industry, we’re leveraging AI to help couples find wedding professionals. With our new Make It Yours feature, couples can save their favorite images and let our technology do the work for them. In seconds, The Knot’s AI analyzes their inspiration and recommends trusted local vendors that match both their style and location. This cuts what used to take more than 20 hours of searching down to just moments.

Christine Brown, The Knot’s VP of Product, noted that the team built this new AI feature completely in-house. Instead, they trained it on “more than a million images right from The Knot,” making it a truly one-of-a-kind tool.

“This innovation goes a long way in deepening couple engagement and meeting them where they are,” says Pamela Solis, Director of Integrated Marketing at TKWW. “Bringing this campaign to life was only possible through collaboration across teams. Together, we shaped a fresh experience that acknowledges the overwhelm couples often feel at the start of planning and built a campaign designed to help them feel confident and excited about the journey ahead.”

Our teams partnered together across Marketing, Product, Insights and Engineering. This was truly a cross-collaborative effort. “One of the main factors of the success of for this launch was the close partnership between Integrated and Product Marketing teams being completely in sync every step of the way,” says Amrita Uttamchandani, part of our Integrated Marketing team.

If there’s one thing that being in the wedding industry for over 25 years has given us, it’s data. And this data tells a story of what wedding planning once was and can power the story of where it’s going. “With this launch, we’re transforming the planning experience—combining the power of AI with our decades of wedding expertise and data. Our goal is to empower couples to bring their vision to life with trusted wedding pros by their side,” said Raina Moskowitz, CEO of The Knot Worldwide.

“We see AI as a powerful force to support the planning journey,” Brown adds, “helping couples and vendors save time, while still keeping personalization and human touch at the heart of the wedding experience.”

We truly are raising the bar for the industry. “Showcasing our product through new creative approaches like the use of animation to demonstrate new features and strategic visual storytelling really helps highlight the product and its benefits,” says Melissa Brody, Associate Director, Consumer Creative.

Congratulations to the team for innovating to bring our new AI-powered planning experience to life.

With this launch, we debuted our new product hub with details about the new planning experience. You can also experience the magic for yourself by downloading The Knot Wedding Planner app for free on iOS.

By nature, people are social creatures. But over the past decade, a wave of loneliness and increasing social isolation has taken hold. In 2023, the U.S. Surgeon General and the World Health Organization sounded the alarm, establishing a Commission on Social Connection, to elevate social connection as a global health priority.

Today, nearly three years later, we are starting to see a macro shift. As costs rise worldwide, people are moving away from material consumption toward what many are calling the “joy economy”—a focus on shared experiences, meaningful relationships, and intentional moments of celebration. People are turning to connection and celebrations, both big and small, as an antidote to loneliness and in response to rising uncertainty. We are on the cusp of a new era, driven by the transformative power of celebration.

This report dives into the current and future state of celebrations—including social gatherings and milestone moments—in America, the U.K., France and Spain. Drawing on decades of experience helping millions of couples, families, and communities celebrate life’s most meaningful moments, we took a closer look at the rise of the joy economy to understand how people are feeling about connection and celebration. As The Atlantic put it, perhaps now more than ever, people “need to party more.”

Key findings

We decided to turn to our community for their input, surveying more than 1,000 U.S. users about the role of celebration in their lives. The study was conducted between August 15 and August 25, 2025. Here’s what they told us:

Less than a third of users are attending in-person social gatherings weekly and less than half feel very connected to their friends.
Nearly 7 in 10 Gen Zers (69%) are experiencing social loneliness compared to 57% of Millennials.
Two-thirds have or plan to take steps to combat loneliness this year, with 2 in 5 (41%) people planning to host a celebration.
Nearly all (88%) think celebrations have the power to combat loneliness.

The five most common causes of loneliness, according to survey respondents, were:

Geographical distance from loved ones
Demands from work
Social media
Personal life, including balancing obligations and relationships
Lack of access to in-person social gatherings

Here’s the percentage of respondents who agreed with each of the following statements:

I believe that celebrating life’s moments, big or small, is important (97%)
Participating in celebrations improves my mood and emotional state (92%)
I feel closer to friends and family after shared celebrations (94%)
I view celebration as an essential part of my well-being (85%)
People don’t celebrate enough in today’s world (80%)

It’s clear respondents are hungry for more celebrations. Here are the top everyday celebrations people said they want more of.

With this in mind, we looked at some of our own brands to examine the state of milestone moments—often cause for celebration.

Parties on The Bash

Most popular season to party: Summer (July–September), accounting for 30% of all celebrations.
Party investment: Median spend per booking is up 6% year-over-year.

Based on submitted inquiries through The Bash, we found…

Top trending vendor categories by event type:

Mariachi bands for adult birthdays
Santa for Christmas parties
Face painting for kids’ birthday parties
Bagpipers for funerals
Caricaturists for corporate events

Methodology

The data above is based on vendor requests submitted on The Bash between June 2024 and June 2025. Year-over-year comparisons span June 2023 to June 2024.

Weddings in the U.S. on The Knot

*Based on product search data on The Knot since 2024.

Top venues:

The Opal Haus in Lawrenceberg, Indiana
Northfield Estate in Cumberland, Virginia
Renault Winery in Harbor City, New Jersey
Windows on the Lake in Lake Ronkonkoma, New York
Nanina’s In The Park in Belleville, New Jersey
Villa Toscana Miami-Mansion & Tropical Gardens in Homestead, Florida
Riverdale Manor in Lancaster, Pennsylvania
Multicultural Arts Center in Cambridge, Massachusetts
Bella Cosa in Lake Wales, Florida
The Mill Lakeside Manor in Spring Lake Heights, New Jersey

*Based on Storefront views on The Knot since 2024.

What’s trending:

Demand for ensemble and soloists have increased 40% in 2025 compared to 2024, while videographers are also seeing strong demand with a 12% increase year over year.
The Knot Invitations is getting strong demand for the Glamorous Regency Garden style/theme—with Regency overall seeing a 45% increase in demand. Vintage has also been boosted by 20%.
Invitation colors gaining in popularity this year are Ice Blue, Dusty Blue, Linen, Midnight, Ocean, Sage.
Based on The Knot Style Quiz, Rustic colors palette is down 11% this year, classic is up 6%, modern is up 4%.
The top purchased items on The Knot Registry so far in 2025 are gift cards for home goods and travel.

Weddings in the U.K. on Hitched

*Based on product search data on Hitched between January and June 2025.

Top venues:

*Based on Storefront views on Hitched between January and June 2025.

What’s trending:

Woodland and Festival weddings have increased by 46% in 2025 compared to 2024.
Demand for stationery increased by 37% year over year.

Weddings in Spain on Bodas.net

*Based on product search data on Bodas.net between January and June 2025.

Top venues:

*Based on Storefront views on Bodas.net between January and June 2025.

What’s trending:

Demand for country properties, farmhouses and wineries increased by 24% in 2025 compared to 2024.

Weddings in France on Mariages.net

*Based on product search data on Mariages.net between January and June 2025.

Top venues:

*Based on Storefront views on Mariages.net between January and June 2025.

What’s trending:

Demand for food trucks remains strong, and wedding hairstylists has increased by 7% year over year.

The data is clear: people everywhere crave connection—and celebrations are one of the most meaningful ways to meet that need. From weddings and birthdays to community events, moments of gathering provide not just joy—but real benefits for well-being. At The Knot Worldwide, we see firsthand how these moments—big or small, traditional or unconventional—help people write the stories of their lives. With a brand powering every type of celebration, we’re uniquely positioned to support and inspire these connections everywhere.

As the loneliness epidemic continues to capture headlines and concern from global health leaders, the call for more connection is louder than ever. People are seeking ways to come together, and the joy economy is emerging in direct response—showing that investing in shared experiences is not just desirable, but essential. Celebrations stand out as an everyday solution—accessible, deeply human, and proven to strengthen bonds.

Each year, employees across the globe step away from their desks, roll up their sleeves, and give their time to the causes that matter most to them. Global Donate holds a special place in my heart. It was the very first event I planned when I joined the company four years ago. Watching it evolve and grow over the years has been an incredible source of pride. Seeing our employees come together with such passion and purpose to give back to their communities continues to remind me why I love the work we do at TKWW.

This year, I had the privilege of volunteering in Washington, D.C., alongside teammates and local organizations making a real impact. Together, we partnered with the Ronald McDonald House to assemble breakfast and laundry care kits—small but meaningful efforts to support families during their hospital stays. It was inspiring to see our core values—Be All In, Commit to Our Users, Raise the Bar, and Celebrate Impact—come to life in such a tangible way. Each act of service was a powerful reminder that when we give back together, we not only strengthen our communities but also deepen our connection as a team.

Global Donate Day isn’t just a program; it’s a reflection of our values in action. It’s proof that our impact goes beyond the platforms we build; it lives in every connection we make and every moment we choose to give back.

I’m incredibly proud of the thousands of volunteer hours our teams contributed this year across 12 countries and of the many local organizations that welcomed us with open arms. From partners like Ronald McDonald House, Foundation for Hospital Art, Red Paw Rescue, and Fundación Adecco, every act of service adds another thread to the fabric of who we are at TKWW.

As I reflect on another year of Global Donate, I’m filled with gratitude—for the teams who make this event possible year after year, and for every employee who gives their time and heart.

As we look toward 2026, couples are redefining what it means to celebrate love—balancing the realities of a shifting economy with a continued desire for deeply personal, joy-filled celebrations.

This year’s Future of Marriage: 2026 Trends To Watch Report uncovers how love, culture, and creativity are shaping weddings in the year ahead, as told by engaged couples and Gen Zers still in the dating phase.

How Engaged How Engaged Couples are Balancing Budgets Amid Tariffs

Love may be priceless, but weddings are not immune to today’s economic realities. We surveyed more than 600 engaged couples in the U.S. getting married in 2026, and found that roughly 8 in 10 say the economy has impacted or is expected to impact their planning, with 6 in 10 citing concerns about tariffs specifically. For most, it’s not about spending less — it’s about spending smarter, making thoughtful trade-offs, and reimagining details without compromising the vision for their day.

Four in 10 couples are modifying their plans due to the economy. Thirty-three percent are swapping out flowers or décor, or trimming guest lists by an average of 29 people, while 30% are contacting more vendors to compare prices.

Despite these adjustments, many couples still find the realities of wedding costs challenging: 52% say their initial budget feels lower than the true cost of a wedding. Vendors play a critical role in bridging that gap; 64% of couples say their vendors have helped them stay within budget, highlighting the importance of collaboration and creative problem-solving.

Still, optimism remains high. Eighty-two percent of couples say that amid today’s macroeconomic and sociopolitical uncertainty, they’re looking forward to their wedding day more than anything else next year.

Top Influences on Wedding Spend and Style

In the same survey, we asked engaged couples what cultural elements will shape weddings in 2026.

It’s no surprise that celebrity engagements and weddings ranked among the top influences, landing in third and fourth place, respectively. Weddings are having their red-carpet moment—and these stars are setting the tone for what’s trending.

The Rise of AI

In a separate survey of 228 engaged couples, 36% of respondents reported actively using AI in their wedding planning and 3 in 10 have used image-based AI tools for inspiration or planning. In last year’s 2025 Wedding Trends to Watch Report, we found that only 20% were using AI, pointing to the growing relevance of AI in the industry.

Inside Gen Z’s Mindset on Marriage

We also wanted to gauge how the emerging generation of couples views marriage, so we surveyed 1,004 dating and/or single people in the U.S. between the ages of 18 and 42.

The majority of Gen Z is still a few years away from peak marrying age and is currently focused on other life priorities (such as feeling mentally healthy as well as emotionally and financially secure). Despite not feeling ready for marriage yet, 58% look forward to the day they get married. Gen Z also views marriage less as an important societal and financial institution, with more than 58% seeing it more about choosing and committing to their partner on their own terms. Lastly, despite the expense and stress, nearly half of Gen Zers (45%) say their wedding day is/will be worth investing in.

Enthusiasm extends beyond personal milestones. Sixty-six percent of Gen Zers are enthusiastic about their friends’ weddings, with 39% attending/planning to attend one or more weddings this year.

What’s ‘Out’ for 2026

As we wind down 2025, we also asked both engaged couples, as well as trend-setting single and/or dating Gen Zers, what they predict will go out of style this year.

Conclusion

Looking ahead to 2026, weddings are evolving into celebrations that are as thoughtful as they are joyful. Couples are balancing budgets with big dreams, drawing inspiration from culture and social media, and embracing new approaches to tradition.

For Gen Z, marriage is a milestone that blends personal expression, emotional readiness, and shared excitement with friends and family. The trends we see this year underscore a generation that values authenticity, creativity, and connection above all — proving that the future of marriage is not just about one day of celebration, but a reflection of life lived with intentionality, together.

Methodology

To provide the most comprehensive insights, the findings in this report draw upon data from three distinct proprietary studies conducted by The Knot in late 2025. This research collectively surveyed a wide range of individuals across the U.S., representing diverse geographical locations, ethnicities, income levels, racial groups, ages, sexual orientations, and gender identities. Specifically, the data includes findings from The Knot October 2025 Economic Pulse Study of 600 engaged couples getting married in 2026, The Future of Marriage Study, which includes over 1,000 dating and/or single people aged 18-42, and The Knot AI Study, conducted among roughly 230 engaged couples.

By: The Knot Worldwide Insights team

June 25, 2024

As we explore today’s newlyweds around the world, one thing is clear: no two couples are alike. Yet distinct cultural nuances emerge when observing marriages in different regions. The Global Wedding Report delves into every aspect, from proposals and planning to the role of technology and the vendors involved. To provide a comprehensive overview of wedding preferences and emerging trends, The Knot, Hitched, Bodas.net and the rest of The Knot Worldwide global wedding brands surveyed more than 25,000 newlyweds across 15 countries to give you the scoop.

Key takeaways from the study

Proposals: Winter continues to be the most popular season for couples to get engaged, most notably in North America and Western Europe. Engagements can range from as short as five to six months in places like India to more than a year (15-16 months) for those living in the US and UK.
Technology: There has been a noticeable increase in the reliance of online resources and advancements in technology to support wedding planning around the world—from half of couples watching video content for tips, tricks and inspiration in the US and Canada to 9 in 10 couples in Brazil and Mexico utilizing WhatsApp to communicate with their vendors post-booking.
Vendors: Couples worldwide depend heavily on their vendors (10 on average) to bring their wedding vision to life. Photographers continue to be the top category hired, with roughly 90% of couples in the UK, Canada, Brazil, US and Portugal relying on them to capture key moments—from one-of-a-kind ‘first-dips’ to larger-than-life celebrations.
Economy: Couples in 2023 continued to face challenges of economic uncertainty and high inflation rates, thus impacting overall budgets. Most countries in Latin America handled the economic challenge by both inviting fewer people and increasing the budget of the wedding. In the US and Canada, couples continued to rely on making trade-offs while keeping budgets relatively flat overall (though many increased to meet inflation).
Honeymoon: Roughly 75% of couples worldwide planned to go on a honeymoon and/or mini-moon following their weddings. Beach destinations are favored by many, including the Maldives which was one of the top five destinations in every European country surveyed. Additionally, couples favored major metropolitan locations featuring sightseeing, while adventure-seeking escapes were popular across the board.

The Engagement

Today’s Couples

Let’s take a look at today’s couples and how the composition differs in various parts of the world. For instance, while it’s common for many couples in Western Europe to meet their partner through mutual friends (i.e. Italy, 35%), we see some variance throughout Latin America where couples in Peru and Colombia are more likely to meet through work. This differs from those in the United States, where online dating continues to be the most popular way to meet your partner. Approximately 30% of couples in the US meet using a dating app (specifically Hinge and Tinder). This is a stark comparison to the global average of 8% among other nations—though the popularity of online dating is continuing to rise in places like France (24%).

While the global average marrying age ranges between 33 – 35, we see couples in India marrying younger at around 29 years old and those in Chile on the higher end at 36. Millennials continued to make up the majority of the weddings in 2023 (around 75% in numerous countries), though Gen Z is starting to enter into marrying age. This is particularly notable in regions such as Latin America, where Gen Z accounts for roughly one-sixth of weddings (Brazil, 15%, Peru, 17%).

Aside from age, cohabitation and family structure also differ across the world. Couples in North America and Europe are much more likely to live together prior to getting married—nearly 9 in 10 couples in Spain, France, Italy and the UK. Many are also starting families together before tying the knot. This is most common in France, where nearly 50% of newlyweds already had a child pre-marriage, (43% in Chile and 39% in Portugal) indicating a cultural shift toward more progressive relationship dynamics.

The Proposal

Now that we have a better understanding of who’s getting married, let’s take a look at the engagement. When it comes to the proposal itself, roughly 80% of couples globally said “yes!” on a specific date. While we see everything from romantic proposals on the Amalfi Coast to intimate engagements around the Christmas tree, couples in France continue to be least likely to say there was a specific day a proposal took place (not surprising given the dynamics we spoke about earlier).

Winter continues to be the most popular season for couples to get engaged, with December being the most popular month. The United States (21%), Portugal (19%), Mexico (18%), France (18%) and UK (17%) all see their highest number of proposals take place in this month.

Wedding Planning

Planning Timeline

The average length of engagement can range from as short as five to six months in places like India to more than a year (15-16 months) for those living in the United States and UK. During this period, couples are not only planning the wedding ceremony and reception, but may also be coordinating multiple other events. In fact, 45% of couples in France report having a multi-day wedding celebration, while roughly one-third in India follow suit. Moreover, nearly 40% of couples in India shared that they had at least three separate events during the week leading up to their wedding (fortunately, they also tend to have a lot of assistance from family and friends).

The Role of Technology

In recent years, there has been a noticeable increase in the reliance on online resources and advancements in technology to support wedding planning around the world. Many couples utilize technology from start to finish—whether that means watching videos or turning to social media for wedding inspiration, connecting with vendors via video conferencing or using AI to help plan. Most countries, aside from the US, are also highly dependent on WhatsApp to communicate throughout the planning process, especially when sharing details with their guests and talking with their vendors. In fact, 9 out of 10 couples in Brazil, Mexico and Italy use WhatsApp for continued communication with their vendors after booking.

The study found some notable differences by country:

Watching online videos for inspiration
Couples in North America are most likely to consume wedding video content for planning tips, tricks and inspiration as compared to other regions. This holds true with roughly one in two couples in Mexico, the United States and Canada (both 46%).

Video chatting with a vendor
On average, roughly one in three couples worldwide utilized video chat to connect with at least one vendor. Those in the UK (59%), United States (54%), Canada (44%) and Brazil (41%) are most likely to utilize it, while those in Peru (22%) and Uruguay (20%) are least likely.

Creating a wedding website to share information
The majority of couples in North America create a wedding website to share important information, collect RSVPs and share registry information (United States 82%, Canada 69%) while it’s less common among those in South America (Chile 12%, Colombia 14%, Peru 17%).

When Couples Wed

The choice of when to get married is one of the first decisions a couple makes, as it sets the stage for the rest of the wedding planning process. Knowing the ideal season (or weather) may play a role in the overall location, wedding vibe, decision to do an indoor or outdoor ceremony or even what color palette to use. Summer tends to be the most popular season in Europe and North America, most notably early September, though October is equally as popular in the United States. Conversely, in Latin America where the seasons are reversed, November or December are preferred.

As couples embark on the planning process and juggle all of their wedding goals, there are a few key factors that are top of mind. Overall, guest experience is what couples care about the most when it comes to their weddings. Whether that’s making sure guests have endless fun through unique entertainment (inflatable slide, anyone?) or are well satiated with late-night snacks like BeaverTails in Canada, guests are a top priority! Budget, no doubt, is also a top priority for many, but different cultures have their own factors that take precedence. For instance, couples in Italy (60%) and France (57%) consider the wedding location to be of high importance, while personalization is key among couples in the UK (64%) and US (63%).

The Vendor Team

Venue Selection

As soon as couples have a better idea about when they’d like their wedding to take place, it’s common for couples to move on to booking their venue. Nearly 75% of couples worldwide report getting married within 50 kilometers (30 miles) of their home. Those in Peru and Colombia tend to travel further, with roughly 35% of couples getting married further away—most notably due to the size of the capital cities and the preference for villas (Colombia) and banquet halls (Peru) that are often found in the suburbs and surrounding cities.

When searching for the right spot to wed, couples across the globe agree that the cost and venue style/type are the most important aspects to consider. Furthermore, photos and guest capacity are also deemed highly important, in addition to reviews. While searches on wedding-related websites continue to be a top way folks discover their venue (Portugal 64%, Italy 56%, France 54%), recommendations are also a top resource, in addition to social media which is notable in Uruguay (46%) Mexico (48%) and Brazil (42%).

Couples in Western Europe have a tendency to gravitate toward villas for their reception location, while those in North America and South America prefer banquet halls. Whether it’s marrying on the beaches of Mexico or in the countryside in Surrey, roughly 40% of couples said their venue was their dream location (Italy 41%, Brazil 40%, Colombia 39%).

Relying on the Professionals

Couples heavily depend on a diverse array of wedding professionals to bring their vision to life, like this uniquely personalized medieval affair in Brazil. On average, couples are hiring 10 professionals, with those in the United States hiring up to 14, while in Argentina, the average is slightly lower at 8. Photographers continue to be the top category hired across all countries, with roughly 9 in 10 couples hiring in the UK (94%), Brazil (90%) US, Canada and Portugal (all 89%). In France, 4 in 10 couples are intentional with their vendor selection, for example, seeking out local, eco-friendly and sustainable vendors.

Wedding Spend

In the United States, weddings typically have the highest average costs, while countries in South America, like Colombia, Chile and Peru, tend to be comparatively lower. This is reflective of income levels and the respective countries’ cost of living. While many elements (such as time of year, number of vendors, etc.) can impact the total cost, guest count is a large contributing factor. The average cost per guest in the United States is roughly $300 per person, while we see higher numbers in the UK at $320 per guest and lower spending in Mexico around $60. A significant portion of the cost per person is allocated to expenses like catering and beverages.

As we think about total cost, we’d be remiss not to mention that couples in 2023 were still facing challenges of economic uncertainty and high inflation rates, which undoubtedly impacted overall budgets. Similar to prior years, those in Argentina were most likely to say that their wedding budget and planning were affected by the current economy (66%) which aligns with the larger macro challenges at play. While the impact on budgets remained relatively stable in North America, couples in Europe experienced a higher degree of economic impact in 2023 compared to previous years. Approximately 40% of couples in Spain reported that the economy affected their wedding budget (a 9% increase from the previous year), and the impact was even more pronounced in France, where 47% of couples stated that their budget was affected (up 16% versus prior year).

Wedding Trends and Traditions

Ceremony

Couples in Mexico (64%) and Brazil (62%) are most likely to have religious wedding ceremonies, as opposed to those in the UK (18%) and Canada (24%). Brazil is considered to be one of the most devout Catholic countries globally, followed by Mexico, making it no surprise their faith carries over to the ceremony.

The Reception

The reception is the moment for the couple, their families and all guests to come together and celebrate—and for many, it’s a time to create an experience that everyone will remember. While cultures have their own traditions, a few are more notable in certain countries:

Cake-cutting ceremony: This tradition is highly favored in Portugal (96%) and Italy (90%), whereas it’s far less common in places like Brazil (30%), where they opt for a lavish sweets table featuring an abundance of treats like Brigadeiros for their guests to accompany the cake display.

Libations: Nearly 8 out of 10 couples around the world serve alcohol at their weddings, with it being more common in North America and Western Europe. Some incorporate distinctive features (typically included in the price of the venue), such as an open bar with hour limit that are very popular in Spain (70%), and signature cocktails in the US (45%). Weddings taking place in India are much less likely to serve alcohol (15%).

Speciality Vendors: Besides the common elements found at weddings, there are some cultural aspects and trends that end up as a part of many weddings worldwide. For instance, one out of five couples incorporate fireworks in Mexico and Italy, while photo booths (53%) and ham cutters (38%) are an integral part of many weddings in Spain. And given that more than half of French newlyweds had children before the wedding, over one-quarter of couples hire a babysitter for their wedding day.
Favors: The tradition of sending guests off with favors is popular in Western Europe, with almost 9 in 10 couples in Spain and Italy following suit. In Italy, it’s customary for couples to offer bomboniere, traditionally containing five sugar-coated almonds symbolizing wishes for health, happiness, wealth, fertility and longevity.

Attire: The old English rhyme “something old, new, borrowed, blue” is still a wedding tradition many adhere to around the world. While it’s most popular in the US (69%) and UK (65%), those in Spain (55%), Portugal (49%), Italy (46%) and Uruguay (45%) also commonly join in on the tradition to bring good luck to the marriage.

Fashion alert! Couples today are not afraid to switch it up when it comes to their wedding look. Nearly one in four couples in Peru, the US, France, Argentina and Colombia are opting to change into different outfits throughout their special day. Many brides and grooms take the opportunity to swap their formal wear for something more playful during the reception, whether it’s glittered pantsuits, religious attire or a feathered mini for this spectacular choreographed number.

Honeymoon

Almost three-quarters of couples intend to embark on a honeymoon and/or mini-moon following their wedding. While beach destinations are favored by many (with 72% in Portugal and 57% in Brazil opting for them) about 40% of couples in the UK prefer city/sightseeing destinations for their honeymoon.

As for the top destinations, in LatAm, most honeymoons are held nationally, considering the availability of great tropical weather that allows for beach destinations all year around and adjusting to tighter budgets. The same holds true for the US, where a large portion of honeymoons take place within the country, followed next by Caribbean destinations such as Bermuda, Puerto Rico and the Bahamas.

As for European countries, Maldives shows as one of the top five destinations in every European country, while other destinations vary in preference. Common honeymoon locations for Spain include Asia, with popular spots being Thailand or Japan, while one in four couples in France seek out more adventurous holiday destinations like Sri Lanka or Seychelles.

Among some more unique destinations, 14% of the honeymoons in Italy were held on cruises. The cruises in Italy show an interesting balance, since they usually comprise at least one international stop, but are on average 60% cheaper than an international honeymoon.

Methodology

The 2024 Global Wedding Report captured responses from nearly 25,000 people who got married in 2023 across 15 countries; respondents were recruited via email or SMS invitation from The Knot Worldwide (The Knot, WeddingWire and Bodas.net membership) between March 2023 and March 2024. Respondents represent couples from all over the country with various ethnicities, income levels, race, age, sexual orientation and gender identity. To provide the most comprehensive view, this report includes findings from ad hoc studies and examples from couples who have shared their real wedding experiences with the company.