October 25, 2016

Getting Engaged Just Got Easier

New Service Helps Couples Find and Buy the Ring That’s Just Right for Them

Hint, by The Knot, Allows Users to Browse Thousands of Diamonds, Discover Their Style, Hint Favorites to Their Partner and Connect to Local Jewelers

NEW YORK, NY/October 25, 2016 – Just in time for Proposal Season (November – February), when 38% of couples get engaged*, The Knot, the leading wedding brand and marketplace, announced today the launch of Hint, a new feature found at TheKnot.com/Hint. Hint demystifies the engagement ring research and shopping process to help couples collaborate on finding the perfect ring. It’s a one-stop shop for users to browse and like rings, send a hint about their favorites to their partner and have the experts at The Knot translate their style to begin the buying process with a local jeweler.

Most people know what they like when they see it, but don’t know how to describe their ring style. After favoriting six engagement ring images at TheKnot.com/Hint, The Knot translates the user’s favorite rings into a description of what they like. This personalized recommendation includes the style, shape, metal and even designers based on the user’s favorites, plus deeper information on each category should they want to learn more. Hint’s personal recommendation, which includes a list of local jewelers to find each ring, can also be sent to the user’s partner, friend or family member. Once received, the proposer can connect with the local jewelers and share the board of favorites directly from TheKnot.com to create the ring that’s just right for them.

“Eighty percent of grooms said they got a little input from their fiancées or one of her friends or family members before purchasing the ring,” said Kellie Gould, editor in chief of The Knot. “Hint takes the anxiety out of finding the right ring and makes it even easier to drop the perfect hint to your partner.”

To celebrate the launch of Hint, The Knot is hosting a sweepstakes where three lucky winners will receive an engagement ring from Karl Lagerfeld and an American Express gift card from Jewelers Mutual Insurance Company to help with wedding planning purchases. Users can enter the sweepstakes by submitting their name, email and zip code, and will receive an additional entry by favoriting six rings on Hint.

Hint, along with the recent acquisition of How He Asked, furthers the leadership position of The Knot in the pre-engaged and engaged space.

*The Knot Real Weddings Study 2015

About The Knot
The Knot is the nation’s leading wedding resource and marketplace that seamlessly engages, matches and connects couples with the right products, services and local wedding professionals they need to plan and pull off their wedding. The trusted brand reaches a majority of engaged couples in the US through the #1 wedding website TheKnot.com, its mobile apps, The Knot national and local wedding magazines, and The Knot book series. The Knot has inspired approximately 25 million couples to plan a wedding that’s uniquely them. The Knot is the flagship brand of XO Group Inc. (NYSE: XOXO), which helps people navigate and enjoy life’s biggest moments—from getting married to moving in together and having a baby. Please visit The Knot online at TheKnot.com and follow on social media: Facebook.com/TheKnot and @TheKnot on Twitter, Pinterest and Instagram.

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