The two technology and commerce leaders join The Knot Worldwide to accelerate product innovation and increase value for small businesses and users across the globe

NEW YORK, NY, August 27, 2025 — The Knot Worldwide, a leading global marketplace and family of brands championing celebration, today announced two strategic additions to its executive leadership team: Bar Ifrach has joined as Chief Product Officer, and Anu Penmetcha has been named Executive Vice President of Commerce and Consumer Experiences. These appointments underscore The Knot Worldwide’s commitment to innovation, product excellence, and delivering exceptional experiences for users and small businesses worldwide. Both based in New York City, Ifrach’s first day with the company was August 25, 2025, and Penmetcha joined the company in June.

“I’m confident Bar’s leadership will be instrumental in bringing our vision to life—leveraging AI in meaningful ways to bring out the joy and creativity in planning life’s most meaningful moments, and delivering even greater value to the more than 900,000 small businesses who rely on us globally,” said Raina Moskowitz, CEO of The Knot Worldwide. “And Anu’s expertise will help us deliver a more seamless, connected experience for our 45 million users across our product ecosystem and unlock new opportunities to scale eCommerce for weddings and other celebrations. Both of these exceptional leaders will accelerate our pace of innovation and strengthen how we support our customers.”

In his role, Ifrach will oversee a global team across Data, Design, and Product. He brings extensive experience scaling two-sided marketplaces and driving product innovation for fast-growing technology platforms. Most recently, he served as Head of Product Management at Faire, an online wholesale marketplace. Prior to Faire, Ifrach oversaw Marketplace and Data at Uber Freight, leading teams that built and optimized Uber’s freight business. Before that, he spent five years at Airbnb leading Data Science for Airbnb Homes, the company’s core accommodation business, and was responsible for marketplace optimization, pricing, monetization, and vertical expansion.

“I’m excited to join The Knot Worldwide at a pivotal time for technology consumer products,” said Bar Ifrach, Chief Product Officer at The Knot Worldwide. “The scale of this business, coupled with the emergence of LLMs, opens an opportunity to make weddings even more magical for couples, with the help of our incredible vendor-partners. I look forward to bringing a customer-first, agile mindset to unlock new possibilities for the company, the couples we support, and the small businesses that power this industry.”

As EVP of Commerce and Consumer Experiences, Penmetcha oversees Registry, Invitations, The Bump, The Bash, and the experience of wedding guests when they visit our site. Penmetcha brings over two decades of experience driving innovation and growth across retail and technology organizations, including leadership roles at Meta, TikTok, Hudson’s Bay Company, and Deloitte Consulting. At TikTok, she built and scaled commerce ads products and forged partnerships with Amazon and Shopify to create unique TikTok shopping experiences. At Meta, she led product marketing for retail monetization solutions, including launching Facebook and Instagram Shops.

“I’m thrilled to be joining The Knot Worldwide, and excited to be part of a company that plays such a meaningful role in life’s most joyful moments—weddings and baby,” said Anu Penmetcha EVP of Commerce and Consumer Experiences. “What inspires me is the powerful truth that every couple and every parent arrives with an inbuilt community—of friends, family, and moments waiting to be shared. These journeys are beautiful, but they’re also full of friction, decision fatigue, and emotional overwhelm. I am excited to reimagine our commerce experiences and make them easier, more joyful, and more connected.”

About The Knot Worldwide

Across North America, Europe, Latin America and Asia, The Knot Worldwide champions the power of celebration. The company’s global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. Through its wedding brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk, Mariages.net, Matrimonio.com, and others, the company offers an extensive database of hundreds of thousands of wedding professionals to assist couples in organizing the happiest day of their lives. We have a brand for every kind of celebration—from booking a birthday party, to planning a wedding, to preparing to become a parent, and every moment in between.

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PR Contact

Anni Jones

Director of Corporate Communications at The Knot Worldwide

ajones@theknotww.com